WD WDA Alliance none Website None Founded 1952 Fleet size 30 Destinations 26 | WDA WARDAIR Key people Max Ward Founder Max Ward Headquarters Edmonton, Canada Key person Max Ward | |
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Frequent-flyer program defunct (formerly Reward) Ceased operations 1989 (acquired by Canadian Airlines) | ||
Wardair 1986 tv commercial
Wardair Canada was a privately run Canadian airline, founded by Max Ward in 1952 under the name Wardair Ltd, before formally changing its name to "Wardair Canada" in 1976. The airline was acquired by and folded into Canadian Airlines in 1989.
Contents
Wardair canada our story part 1
History
In 1946 Maxwell W. Ward founded the Polaris Charter Company at Yellowknife. In 1952 the airline was formed as Wardair and operations began on 6 June 1953 using a single engine de Havilland Canada Otter. In 1962 it entered the trans-atlantic charter market and changed its name to Wardair Canada Ltd. On 1 January 1976 the name was changed to Wardair Canada (1975) Ltd and yet again on 10 June 1977 to Wardair International Ltd.
Wardair provided domestic service in Quebec, Manitoba, Ontario, British Columbia and Alberta, as well as international service to Europe, the United States, and several Caribbean and South American countries. On March 31, 1989, the Canadian Transportation Agency approved the sale of Wardair to Canadian Airlines International.
Wardair had its roots in the air charter business in the Yukon and the Northwest Territories. From a modest start as Polaris Charter Company in the mid 1940s operating small biplanes such as the de Havilland Fox Moth (model DH-83C) with service as a passenger and cargo charter company, the airline expanded into the more populous regions of Canada and was transformed into a holiday charter airline, from 1962 onwards. Wardair was not a discount airline but an airline providing good service at lower-than-average prices. They were known for high quality meals and friendly staff. "Steak & Champagne" flights was a popular advertising tag line in the 1980s, and won various awards from magazines for their service (Holiday Which? magazine charter airline of the year 1985, and scheduled carrier of the years 1986 and 1987). Flight attendants served food on Wardair branded Royal Doulton china on tray-table tablecloths on the passenger tray. The seats featured generous pitch.
The operations from the early 1950s were small bush-type runs based in Edmonton, Alberta. and Yellowknife, NWT. Wardair's first large aircraft was a four engine Douglas DC-6B propliner, leased in summer 1962, which started the airline's emphasis on charter flights — to Europe in summer and to Mexico, California, etc. in winter. In 1966, the airline began operating its first jet, being a Boeing 727-100 (which was Canada's first Boeing 727 and was used to operate flights to and from Europe with a refueling stop en route). The Boeing trijet was followed by the first intercontinental Boeing 707 (thus allowing non-stop flights to Europe) in 1968, and the first Boeing 747 jumbo jet in 1973. Although initially centred on Edmonton, the long-haul flights were relocated to concentrate on Vancouver and Toronto as primary destinations while continuing to serve other major Canadian cities. Hawaii became a significant winter destination with London Gatwick Airport becoming a major summertime destination.
In 1970, the mainline fleet consisted of two 707s and one 727. By 1980 the fleet had grown to include four 747s and two intercontinental McDonnell Douglas DC-10-30 wide body jetliners. Wardair was a small but steadily growing company. In 1987, building on a fleet of seven jets, Wardair undertook a major expansion, ordering 38 jet aircraft including 14 Airbus A310s, 12 McDonnell Douglas MD-80s (MD-88 model) and 12 Fokker 100s which represented an exponential expansion of operations that would ultimately prove to be financially unsustainable. The MD-80 and 100 jetliners were never delivered or operated by the airline.
Only the first 12 Airbus A310s had been delivered —the remaining A310s as well as all of the MD-88 and 100 deliveries were cancelled after the takeover.
The airline added scheduled passenger service to its charter service flights in 1986. Rapid expansion, problems with their computer booking system, and failure to attract business customers, who had developed customer loyalty to frequent flier programs on competing airlines, led the airline into financial difficulties, ultimately resulting in Wardair Canada being sold to Canadian Airlines (which operated as Canadian Airlines International) in 1989.
Destinations
Wardair served the following destinations at various times during its existence:
Domestic
International
Scheduled service destinations in 1989
According to its 1989 scheduled service route map, Wardair was serving the following destinations with scheduled passenger flights:
Charter service destinations in 1989
According to its 1989 charter service route map, Wardair was serving the following destinations with charter passenger flights: