Keep the Village Alive

Background

During the writing process for the band's previous album Graffiti on the Train (2013), Kelly Jones had written 40 song ideas, 30 of which were recorded and completed. With the intention of releasing an album trilogy, the band decided against this idea after Green Day released their ¡Uno! ¡Dos! ¡Tré! series, instead planning to release another album with ten songs. Tracks from these sessions were included in Keep the Village Alive, though these track names are not stated. Stereophonics had finished their Graffiti on the Train Tour on 28 November 2013 and in late February 2014 they went into the studio to start working on the album.

Writing and recording

Speaking about "I Wanna Get Lost With You", Kelly Jones mentioned the track is about "wanting to lose yourself personally, and lose yourself with somebody, and then just literally get out there." Jones came up with the melody for "Song for the Summer" while sleeping in the studio after listening to another track for half a day. The next day he wrote the lyrics in a short time and it took 45 minutes to record. Jones approved the album for mass production on 22 June 2015.

Promotion and release

After the band decided against the album trilogy, the following album was due to be released some point between the release of Graffiti on the Train and January 2014. Kelly Jones tweeted in late September 2014 that the album had been mixed and was to be released in autumn 2015 and have new songs released in May. True to their word, it was later announced in May 2015 that a new song ("C'est la Vie") would be released a day later and the album on 11 September 2015. This harkens back to when Stereophonics' studio albums were released every two years from Word Gets Around (1997) to Keep Calm and Carry On (2009). Between the final mix and lead single release, the band played the opening night of the Teenage Cancer Trust 2015 concert – during this they debuted three new songs from this album: "C'est la Vie", "Song for the Summer" and "I Wanna Get Lost With You".

On 17 July Gigwise announced the next single from the album would be "I Wanna Get Lost With You" and they would have an exclusive showing of the band's music video for it on 20 July; a trailer for the video was released on the day of announcement.

Singles

The lead-single from the album, "C'est la Vie", was first played on The Chris Evans Breakfast Show and was released the following day. A music video was released the same day on Stereophonics' Vevo channel, it was directed by Kelly Jones with cinematography by John Conroy and stars Antonia Thomas, Aneurin Barnard and Mathew Aubrey. The second single, "I Wanna Get Lost With You", was released on 21 July 2015 – the music video was released the day before, starring Barnard and Sophie Kennedy Clark. The third single, "Song for the Summer", was released on 27 November 2015 but the music video was uploaded to the band's YouTube channel a month before and stars only them. "White Lies" was released as the fourth single on 19 February 2016, the music video was uploaded to YouTube a day before, directed by Jones and features the band performing live at one of their December 2015 shows.

Critical response

Keep the Village Alive has received generally favourable reviews. At Metacritic, which assigns a weighted average rating out of 100 to reviews from mainstream critics, the album received an average score of 63 based on 10 reviews. Jedd Beaudoin of PopMatters gave a four-star review of the album and called it an "impressive yield of ace tracks" while complimenting they sound "as fresh as anything the Phonics have done in the entirety of their career." In his review for Drowned in Sound, Dan Lucas praised several of the tracks, stating they "make this the best Stereophonics album since You Gotta Go There to Come Back" while calling the album as a whole a variety of "straightforward piano, [...] rhythms [...] electric and acoustic guitars."

In a mixed response for Clash Music, Luke Winstanley summarised the album as "enjoyable and solid, if unadventurous rock record anchored, as always, by that tremendous voice." Senior Editor for AllMusic, Stephen Thomas Erlewine declared the opening track "comes crashing out of the gates" but summarised "the power trio still trades on the hybrids of Coldplay and U2". In a much less enthusiastic review, Andy Gill from The Independent regarded Kelly Jones' writing "bereft of inspiration [...] with insipid lyric clichés".

Track listing

All tracks written by Kelly Jones.