Wile E. Coyote and the Road Runner

Creation

Jones based the Coyote on Mark Twain's book Roughing It, in which Twain described the coyote as "a long, slim, sick and sorry-looking skeleton" that is "a living, breathing allegory of Want. He is always hungry." Jones said he created the Coyote-Road Runner cartoons as a parody of traditional "cat and mouse" cartoons such as MGM's Tom and Jerry, which Jones would work on as a director later in his career. Jones modelled the Coyote's appearance on fellow animator Ken Harris.

The Coyote's name of Wile E. is a pun of the word "wily." The "E" stands for "Ethelbert" in one issue of a Looney Tunes comic book. The Coyote's surname is routinely pronounced with a long "e" (/kaɪˈoʊtiː/ ky-OH-tee), but in one cartoon short, To Hare Is Human, Wile E. is heard pronouncing it with a diphthong (/kaɪˈoʊteɪ/ ky-OH-tay). Early model sheets for the character prior to his initial appearance (in Fast and Furry-ous) identified him as "Don Coyote", a pun of the name Don Quixote.

List of cartoons

The series consists of:

¹Re-edited form Adventures of the Road-Runner, by Chuck Jones, and with new music direction from Bill Lava.
²Re-edited form Adventures of the Road-Runner, by DePatie-Freleng Enterprises
³These cartoons were shown with a feature-length film. Chariots of Fur was shown with Richie Rich, Coyote Falls was shown with Cats & Dogs: The Revenge of Kitty Galore, Fur of Flying was shown with Legend of the Guardians: The Owls of Ga'Hoole, Rabid Rider was shown with Yogi Bear. Flash in the Pain was shown at the Annecy International Animated Film Festival on June 10, 2014.
⁴Actual Latin name of the Greater roadrunner and coyote respectively

In Stop! Look! And Hasten!, Wile E. follows the instructions in a manual titled How to Build a Burmese Tiger Trap. Hearing the trap activated, he leaps in and immediately withdraws, panicked, because instead of the Road Runner he has caught an actual Burmese tiger, who is identified as such and given the pseudo-Latin name "surprisibus! surprisibus!".

In Soup or Sonic, the "Beep, Beep" of the Road Runner is also given the pseudo-Latin name "beepus-beepus". It might also be noted that in this cartoon, Wile E. finally "catches" the Road Runner; however, he has been shrunk down to minute size and is dwarfed by the Road Runner. Recovering from the shock, he then turns to the viewer and holds up a sign reading: "Okay wise guys, you always wanted me to catch him. Now what do I do?"

Scenery

The desert scenery in the first two Road Runner cartoons, Fast and Furry-ous (1949) and Beep, Beep (1952), was designed by Robert Gribbroek and was quite realistic. In most later cartoons the scenery was designed by Maurice Noble and was far more abstract. Several styles were used. In The Wild Chase (1965), featuring a race between the Road Runner and Speedy Gonzales, it is stated that the Road Runner is from Texas, insofar as the race announcer calls it the "Texas Road Burner." That suggests that most of the Road Runner and Coyote cartoons could take place in Texas. However, in To Beep or Not to Beep, the catapult is constructed by the Road-Runner Manufacturing Company, which has locations in Taos, Phoenix, Santa Fe, and Flagstaff, suggesting that it takes place in or near the Four Corners (Arizona, New Mexico, Utah, Colorado) region, specifically Monument Valley.

In Going! Going! Gosh! (late 1952) through Guided Muscle (late 1954) the scenery was "semi-realistic" with an offwhite sky (possibly suggesting overcast/cloudy weather condition). gravity-defying rock formations appeared in Ready, Set, Zoom! (early 1954). A bright yellow sky made its debut in Gee Whiz-z-z-z-z-z-z (1956) but was not used consistently until There They Go-Go-Go!, later in the same year.

Zoom and Bored (late 1957) introduced a major change in background style. Sharp, top-heavy rock formations became more prominent, and warm colors (yellow, orange, and red) were favored. Bushes were crescent-shaped. Except for Whoa, Be-Gone! (early 1958), whose scenery design harked back to Guided Muscle in certain aspects (such as off-white sky), this style of scenery was retained as far as Fastest with the Mostest (1960). Hopalong Casualty (1960) changed the color scheme, with the sky reverting to blue, and some rocks becoming off-white, while the bright yellow desert sand color is retained, along with the 'sharp' style of rock formations pioneered by Zoom and Bored. The crescent shapes used for bushes starting with Zoom and Bored were retained, and also applied to clouds. In the last scene of War and Pieces (1964), Wile E. Coyote's rocket blasts him through the center of the Earth to China, which is portrayed with abstract Oriental backgrounds.

The Format Films cartoons used a style of scenery similar to Hopalong Casualty and its successors, albeit less detailed and with small puffy clouds rather than crescent-shaped ones.

Freeze Frame, a made-for-television short originally shown as part of the 1979 CBS special Bugs Bunny's Looney Christmas Tales, depicts the Road Runner taking a turn that leads the chase into mountains and across a wintry landscape of ice and snow.

Acme Corporation

Wile E. Coyote often obtains complex and ludicrous devices from a mail-order company, the fictitious Acme Corporation, which he hopes will help him catch the Road Runner. The devices invariably fail in improbable and spectacular ways. Whether this is result of operator error or faulty merchandise is debatable. The coyote usually ends up burnt to a crisp, squashed flat, or at the bottom of a canyon (some shorts show him suffering a combination of these fates). Occasionally, Acme products do work quite well (e.g. the Dehydrated Boulders, Bat-Man Outfit, Rocket Sled, Jet Powered Roller Skates, or Earthquake Pills). In this case, their success often works against the coyote. For example, the Dehydrated Boulder, upon hydration, becomes so large that it crushes him, or the Coyote finds out that the Earthquake Pills bottle label's fine print states that the pills aren’t effective on road runners, right after he swallows the whole bottle, thinking they're ineffective. Other times he uses items that are implausible, such as a superhero outfit, thinking he could fly wearing it. (He cannot.)

How the coyote acquires these products without money is not explained until the 2003 movie Looney Tunes: Back in Action, in which he is shown to be an employee of Acme. In a Tiny Toon Adventures episode, Wile E. makes mention of his protégé Calamity Coyote possessing an unlimited Acme credit card account, which might serve as another possible explanation. Wile E. being a "beta tester" for Acme has been another suggested explanation. Wile E. also uses war equipment such as cannons, rocket launchers, grenades, and bayonets which are "generic", i.e. not Acme products. In a Cartoon Network commercial promoting Looney Tunes, they ask the Coyote why he insists on purchasing products from the Acme Corporation when all previous contraptions have backfired on him, to which the Coyote responds with a wooden sign (right after another item blows up in his face): "Good line of Credit."

In Whoa, Be-Gone!, after successfully avoiding being hit by his own rocket, the coyote is run over by an "ACME" truck emerging from a tunnel.

The company name was likely chosen for its irony (acme means the highest point, as of achievement or development). Also, a company named ACME would have shown up in the first part of a telephone directory. Some people have said ACME comes from the common expansion A (or American) Company that Makes (or Making) Everything, a backronym of the word. The origin of the name might also be related to the Acme company that built a fine line of animation stands and optical printers; however, the most likely explanation is the Sears house brand called Acme that appeared in their ubiquitous early 1900s mail-order catalogues.

In two Road Runner and Wile E. Coyote short films, Ajax (Disney) was used instead of Acme Corporation. In some others, the names "A-1" and "Ace" and "Fleet-Foot" are used.

Laws and rules

As in other cartoons, the Road Runner and the coyote follow certain laws of cartoon physics, peculiar to an animation universe. Some examples:

(1) Animation vs. Reality Mixing: the Road Runner has the ability to enter the painted image of a cave, while the coyote cannot (unless there is an opening through which he can fall). Sometimes, however, this is reversed, and the Road Runner can burst through a painting of a broken bridge and continue on his way, while the Coyote will instead enter the mirage painting and fall down the precipice of the cliff where the bridge is out.

(2) Gravity: sometimes the coyote is allowed to hang in midair until he realizes that he is about to plummet into a chasm (a process occasionally referred to elsewhere as Road-Runnering or a Wile E. Coyote moment). The coyote can overtake rocks (or cannons) which fall earlier than he does, and end up being squashed by them. If a chase sequence runs over the edge of a cliff, the Road Runner is not affected by gravity, whereas the Coyote will be subject to normal earth gravity and eventually fall to the ground below.

(3) The Coyote always loses and his elaborate mechanisms always backfire.

(a) A chase sequence that happens upon railroad tracks inevitably results in the Coyote being run over by a train.

(b) If the Coyote uses an explosive (commonly dynamite) that is triggered by a mechanism that is supposed to force the explosive in a forward motion toward its target, the actual mechanism itself will always shoot forward, leaving the explosive behind to detonate in the Coyote's face.

(c) Delayed Reaction: (a) a complex apparatus that is supposed to propel an object like a boulder or steel ball forward, or trigger a trap, will not work on the Road Runner, but always does so perfectly on the Coyote - when he inspects it after its failure to ensnare the Road Runner. (b) the Road Runner can jump up and down on the trigger of a large animal trap and eat the intended trap trigger bird seed off it and leave unharmed without setting off the trap; but when the Coyote places the tiniest droplet of oil on the trigger, the trap snaps shut on him without fail.

(d) On other occasions, the Coyote dons an exquisite Acme costume or propulsion device that briefly allows him to catch up to the Road Runner, but ultimately always results in him losing track of his proximity to large cliffs or walls, and while the Road Runner darts around an extremely sharp turn near a cliff defying physics, the Coyote succumbs to physics and will rocket right over the edge and plummet spectacularly to the ground.

In his book Chuck Amuck: The Life and Times of an Animated Cartoonist, Chuck Jones claimed that he and the artists behind the Road Runner and Wile E. cartoons adhered to some simple but strict rules, years later dismissed as a 'post production observation' by principal original writer Michael Maltese who claimed no knowledge of them:

1. "The Road Runner cannot harm the Coyote except by going "beep beep"." This rule was broken in Clippety Clobbered when the Road Runner drops a boulder on the Coyote after painting it with "invisible paint", and has been broken in several CGI shorts from The Looney Tunes Show.
2. "No outside force can harm the Coyote — only his own ineptitude or the failure of Acme products." Trains and trucks were the exception from time to time.
3. "The Coyote could stop anytime — if he were not a fanatic. (Repeat: "A fanatic is one who redoubles his effort when he has forgotten his aim." — George Santayana)."
4. "No dialogue ever, except "beep-beep!"" This rule was violated in some cartoons such as in Zoom at the Top where the Coyote says the word "ouch" after he gets hurt in a bear trap.
5. "The Road Runner must stay on the road — otherwise, logically, he would not be called Road Runner." This rule was broken in several shorts including cactus mines, cliff edges, mountain tops and railways.
6. "All action must be confined to the natural environment of the two characters — the southwest American desert."
7. "All materials tools, weapons, or mechanical conveniences must be obtained from the Acme Corporation." Although in Rushing Roulette, the Coyote uses Ajax Stix-All glue. In "Zip 'n' Snort", aside from the ACME Iron Pellets, Wile E. also had a box of AJAX Bird Seed. In Fast and Furry-Ous, even though one item, the Super Outfit, was from ACME, for some reason the Jet-Propelled Tennis Shoes was from "Fleet-Feet".
8. "Whenever possible, make gravity the Coyote's greatest enemy." For example, falling off a cliff.
9. "The Coyote is always more humiliated than harmed by his failures."

In an interview years after the series was made, principal writer of the original 16 episodes Michael Maltese stated he had never heard of these or any "Rules."

Later cartoons

The original Chuck Jones productions ended in 1963 after Jack L. Warner closed the Warner Bros. animation studio. War and Pieces, the last Road Runner short directed by Jones, was released in mid-1964. By that time, David DePatie and veteran director Friz Freleng had formed DePatie-Freleng Enterprises, moved into the facility just emptied by Warner, and signed a license with Warner Bros. to produce cartoons for the big studio to distribute.

Their first cartoon to feature the Road Runner was The Wild Chase, directed by Freleng in 1965. The premise was a race between the bird and "the fastest mouse in all of Mexico," Speedy Gonzales, with the Coyote and Sylvester the Cat each trying to make a meal out of his usual target. Much of the material was animation rotoscoped from earlier Runner and Gonzales shorts, with the other characters added in.

In total, DePatie-Freleng produced 14 Road Runner cartoons, two of which were directed by Robert McKimson (Rushing Roulette, 1965, and Sugar and Spies, 1966). Due to cuts in the number of frames used per second in animated features, many of these final Road Runner features were cheap looking and jerky. Also, the music was very different and of poorer quality than the older features (a byproduct of incoming music director Bill Lava, who replaced the suddenly deceased Milt Franklyn and retired Carl Stalling and whose style clashed noticeably with his predecessors). That was disappointing to fans of the original shorts, and many felt it was the final death knell for animation.

The remaining eleven were subcontracted to Format Films and directed under ex-Warner Bros. animator Rudy Larriva. The "Larriva Eleven", as the series was later called, lacked the fast-paced action of the Chuck Jones originals and was poorly received by critics. In Of Mice and Magic, Leonard Maltin calls the series "witless in every sense of the word." In addition, except for the planet Earth scene at the tail end of "Highway Runnery", there was only one clip of the Coyote's fall to the ground, used over and over again. These cartoons can easily be distinguished from Chuck Jones' cartoons, because they feature the modern "Abstract WB" Looney Tunes opening and closing sequences, and they use the same music cues over and over again in the cartoons, also by Lava. Only one of those eleven cartoons — "Run, Run, Sweet Road Runner" — had music that was actually scored instead of the same music cues. Another clear clue is that Jones' previously described "Laws" for the characters were not followed with any significant fidelity, nor were there Latin phrases used when introducing the characters.

Wile E. Coyote and Bugs Bunny

Wile E. Coyote has also unsuccessfully attempted to catch and eat Bugs Bunny in another series of cartoons. In these cartoons, the coyote takes on the guise of a self-described "super genius" and speaks with a smooth, generic upper-class accent provided by Mel Blanc. While he is incredibly intelligent, he is limited by technology and his own short-sighted arrogance, and is thus often easily outsmarted, a somewhat physical symbolism of "street smarts" besting "book smarts".

In one short (Hare-Breadth Hurry, 1963), Bugs  — with the help of "speed pills" — even stands in for Road Runner, who has "sprained a giblet", and carries out the duties of outsmarting the hungry scavenger. That is the only Bugs Bunny/Wile E. Coyote short in which the coyote does not speak, and to use the Wile E. Coyote/Road Runner cartoon formula. As usual Wile E. Coyote ends up falling down a canyon and fails to catch and eat Bugs Bunny, much like how the coyote fails to catch and eat the Road Runner.

In a later, made-for-TV short, which had a young Elmer Fudd chasing a young Bugs, Elmer also falls down a canyon. On the way down he is overtaken by Wile E. Coyote who shows a sign telling Elmer to get out of the way for someone who is more experienced in falling.

Other appearances

In the 1962 pilot for a proposed television series (but instead released as a theatrical featurrette titled Adventures of the Road-Runner — when the project failed as TV pilot, it was re-edited into To Beep or Not to Beep by Chuck Jones with additional new music by Bill Lava. But a few years later, the short was re-edited again into Zip Zip Hooray! and Road Runner a Go-Go, by DePatie-Freleng Enterprises).

Chuck's 1979 movie The Bugs Bunny/Road Runner Movie features many of Chuck's characters, including Wile E. and Road Runner. However, whereas most of the featured cartoons are single shorts or sometimes isolated clips, the footage of Wile E. and Road Runner is taken from several different cartoons and compiled to run as one extended sequence.

Wile E. and the Road Runner have two cameo roles in Robert Zemeckis' Who Framed Roger Rabbit first silhouetted when the elevator maneuvered by Droopy goes up, and then during the final scene in Marvin Acme's factory with several other studio characters.

Wile E. and the Road Runner appear as members of the Tune Squad team in Space Jam. There, Wile E. rigs one of the basketball hoops with dynamite to prevent one of the Monstars from scoring a slam dunk. And during practice before Lola Bunny shows up, Wile E. gets his hands on a basketball, but the Road Runner steals the ball from him, and heads into a painted image. But Wile E. doesn't know it's a painted image, and he runs right into it.

Wile E. appears as an employee of the Acme Corporation in Looney Tunes: Back in Action. There, his role is similar to that of Mustafa from the Austin Powers movies.

Wile E. also makes a brief cameo in Tweety's High-Flying Adventure, being held by the neck by the Tasmanian Devil holding up a sign that says "Mother" before they both fall in the sea.

Wile E. is an employee at Daffy Duck's store, in the film Bah, Humduck! A Looney Tunes Christmas. He is seen staring hungrily at a vending machine but Daffy does not allow him to eat during work hours. The Road Runner also appears as a delivery boy.

The two appeared in many different advertisements for Shell, Honey Nut Cheerios and Wile E. appears without the bird in adverts for the Energizer Bunny. In 2012, both Wile E. and Road Runner appeared in a GEICO commercial, in which the wandering gecko is lost. While he is doing so, he nearly gets crushed with an anvil, and then a piano. Just after this happens, Road Runner runs up to him, says his trademark phrase, "Beep beep!" and goes on his way. The gecko then gets confused about the Road Runner's catchphrase by saying "Meep, meep." Suddenly, Wile E., chasing the Road Runner, runs up, sees the gecko and imagines him as his dinner, but while doing so, is driven into the ground by a falling ACME safe. The commercial ends with the gecko concluding, "What a strange place."

The Road Runner is the mascot for a brand of ice melt manufactured by Scotwood Industries.

The Road Runner at one point was the mascot for Time Warner Cable Internet's Road Runner High Speed Online, during the period when both entities were under the AOL Time Warner corporate umbrella. After the companies broke up in 2009, Time Warner Cable continued to license the Road Runner name and iconography until the service was rebranded in 2012 as Time Warner Cable Internet.

The two also appeared in the webtoons "Wild King Dumb", "Judge Granny: Case 2" and "Wile E. Coyote Ugly" on looneytunes.com.

Wile E. appears as a defendant on the show Night Court and is subjected to a stern lecture by Judge Harold T. Stone, who tells him to "go to a restaurant, a supermarket, but leave that poor bird alone!" and finds Wile E. guilty of harassment.

The two have also appeared in the National Australia Bank 's "More Give, Less Take" advertising campaign in 2012.

Spin-offs

In another series of Warner Bros. Looney Tunes cartoons, Chuck Jones used the character design (model sheets and personality) of Wile E. Coyote as "Ralph Wolf". In this series, Ralph continually attempts to steal sheep from a flock being guarded by the eternally vigilant Sam sheepdog. As with the Road Runner and Coyote series, Ralph Wolf uses all sorts of wild inventions and schemes to steal the sheep, but he is continually foiled by the sheepdog. In a move seen by many as a self-referential gag, Ralph Wolf continually tries to steal the sheep not because he is a fanatic (as Wile E. Coyote was), but because it is his job. In every cartoon, he and the sheepdog punch a timeclock, exchange pleasantries, go to work, take a lunch break, and clock out to go home for the day, all according to a factory-like blowing whistle. The most obvious difference between the coyote and the wolf, aside from their locales, is that Wile E. has a black nose and Ralph has a red nose.

Comic books

Wile E. was called Kelsey Coyote in his comic book debut, a Henery Hawk story in Looney Tunes and Merrie Melodies #91 (May 1949). He only made a couple of other appearances at this time and did not have his official name yet that was used since Operation: Rabbit (his second appearance). The first appearance of the Road Runner in a comic book was in Bugs Bunny Vacation Funnies #8 (August 1958) published by Dell Comics. The feature is titled "Beep Beep the Road Runner" and the story "Desert Dessert". It presents itself as the first meeting between Beep Beep and Wile E. (whose mailbox reads "Wile E. Coyote, Inventor and Genius"), and introduces the Road Runner's wife, Matilda, and their three newly hatched sons (though Matilda would soon disappear from the comics). This story established the convention that the Road Runner family talked in rhyme in the comics (The Road Runner also talked in rhyme in many children book adoptions of the cartoons).

Dell initially published a dedicated "Beep Beep the Road Runner" comic as part of Four Color Comics #918, 1008, and 1046 before launching a separate series for the character numbered #4–14 (1960–1962), with the three try-out issues counted as the first three numbers. After a hiatus, Gold Key Comics took over the character with issues #1–88 (1966–1984). During the 1960s, the artwork was done by Pete Alvarado and Phil DeLara; from 1966–1969, the Gold Key issues consisted of Dell reprints. Afterward, new stories began to appear, initially drawn by Alvarado and De Lara before Jack Manning became the main artist for the title. New and reprinted Beep Beep stories also appeared in Golden Comics Digest and Gold Key's revival of Looney Tunes in the 1970s. During this period, Wile E.'s middle name was revealed to be "Ethelbert" in the story "The Greatest of E's" in issue #53 (cover-date September 1975) of Gold Key Comics' licensed comic book, Beep Beep the Road Runner.

The Road Runner and Wile E. also make appearances in the DC Comics Looney Tunes title. Wile E. was able to speak in some of his appearances in the DC comics.

Television

The Road Runner and the Coyote appeared on Saturday mornings as the stars of their own TV series, The Road Runner Show, from September 1966 to September 1968, on CBS. At this time it was merged with The Bugs Bunny Show to become The Bugs Bunny and Road Runner Show, running from 1968 to 1985. The show was later seen on ABC until 2000, and on Global until 2001. The theme song of the TV series went as follows:

Chorus:

(repeat of chorus)

(non-verbal chorus and repeat of chorus)

In the 1970s, Chuck Jones directed some Road Runner short films for the educational children's TV series The Electric Company. These short cartoons used the Coyote and the Road Runner to display words for children to read, but the cartoons themselves are a refreshing return to Jones' glory days.

In 1979, Freeze Frame, in which Jones moved the chase from the desert to snow-covered mountains, was seen as part of Bugs Bunny's Looney Christmas Tales.

At the end of Bugs Bunny's Portrait of the Artist as a Young Bunny (the initial sequence of Chuck Jones' TV special, Bugs Bunny's Bustin' Out All Over), Bugs mentions to the audience that he and Elmer may have been the first pair of characters to have chase scenes in these cartoons, but then a pint-sized baby Wile E. Coyote (wearing a diaper and holding a small knife and fork) runs right in front of Bugs, chasing a gold-colored, mostly unhatched (except for the tail, which is sticking out) Road Runner egg, which is running rapidly while some high-pitched "beep, beep" noises can be heard. This was followed by the full-fledged Runner/Coyote short, Soup or Sonic. Earlier in that story, while kid Elmer was falling from a cliff, Wile E. Coyote's adult self tells him to move over and leave falling to people who know how to do it and then he falls, followed by Elmer.

In the 1980s, ABC began showing many Warner Bros. shorts, but in highly edited form. Many scenes integral to the stories were taken out, including scenes in which Wile E. Coyote landed at the bottom of the canyon after having fallen from a cliff, or had a boulder or anvil actually make contact with him. In almost all WB animated features, scenes where a character's face was burnt and black, some thought resembling blackface, were removed, as were animated characters smoking cigarettes. Some cigar smoking scenes were left in. The unedited versions of these shorts (with the exception of ones with blackface) were not seen again until Cartoon Network, and later Boomerang, began showing them again in the 1990s and early 2000s. Since the release of the WB library of cartoons on DVD, Boomerang has stopped showing the cartoons, presumably to increase sales of the DVDs.

Though Wile E. Coyote isn't seen in Cartoon All-Stars to the Rescue he is mentioned by Bugs Bunny saying that he borrowed his time machine.

Wile E. and the Road Runner later appeared in several episodes of Tiny Toon Adventures. In this series, Wile E. Coyote (voiced in the Jim Reardon episode "Piece of Mind" by Joe Alaskey) was the dean of Acme Looniversity and the mentor of Calamity Coyote. The Road Runner's protégé in this series was Little Beeper. In the episode "Piece of Mind", Wile E. narrates the life story of Calamity while Calamity is falling from the top of a tall skyscraper. In the direct-to-video movie Tiny Toon Adventures: How I Spent My Vacation, the Road Runner finally gets a taste of humiliation by getting run over by a mail truck that "brakes for coyotes."

The two were also seen in cameos in Animaniacs. They were together in two "Slappy Squirrel" cartoons: "Bumbie's Mom" and "Little Old Slappy from Pasadena". In the latter the Road Runner gets another taste of humiliation when he is outrun by Slappy's car, and holds up a sign saying "I quit" — immediately afterward, Buttons, who was launched into the air during a previous gag, lands squarely on top of him. Wile E. appears without the bird in a The Wizard of Oz parody, dressed in his batsuit from one short, in a twister (tornado) funnel in "Buttons in Ows". Also, in the beginning of one episode, an artist is seen drawing Road Runner.

In a Cartoon Network TV ad about The Acme Hour, Wile E. Coyote utilized a pair of jet roller skates to catch the Road Runner and (quite surprisingly) didn't fail. While he was cooking his prey, it was revealed that the roller skates came from a generic brand. The ad said that other brand isn't the same thing.

Road Runner appears in an episode of the 1990 series Taz-Mania in which Taz grabs it by the leg & gets ready to eat it until the two gators are ready to capture Taz so he lets Road Runner go. In another episode of Taz-Mania the Road Runner cartoons are parodied with Taz dressed as Road Runner and the character Willy Wombat dressed as Wile E. Coyote. Willy tries to catch Taz with Acme Roller Skates but fails, and Taz even says "Beep, beep".

Wile E. and Road Runner appeared in their toddler versions in Baby Looney Tunes, only in songs. However, they both had made a cameo in the episode, "Are We There Yet?", where Road Runner was seen out the window of Floyd's car with Wile E. chasing him.

Wile E. Coyote had a cameo as the true identity of an alien hunter (a parody of Predator) in the Duck Dodgers episode "K-9 Quarry," voiced by Dee Bradley Baker. In that episode, he was hunting Martian Commander X-2 and K-9.

In Loonatics Unleashed, Wile E. Coyote and Roadrunner's 28th century descendants are Tech E. Coyote (voiced by Kevin Michael Richardson) and Rev Runner (voiced by Rob Paulsen). Tech E. Coyote was the tech expert of the Loonatics (influenced by the past cartoons with many of the machines ordered by Wile E. from Acme), and has magnetic hands and the ability to molecularly regenerate himself (influenced by the many times in which Wile E. painfully failed to capture Roadrunner and then was shown to have miraculously recovered). Tech E. Coyote speaks, but does not have a British accent as Wile E. Coyote did. Rev Runner is also able to talk, though extremely rapidly, and can fly without the use of jet packs, which are used by other members of the Loonatics. He also has sonic speed, also a take off of Roadrunner. Ironically, the pair get on rather well, despite the number of gadgets Tech designs in order to stop Rev talking. Also they have their moments where they don't get along. When friendship is shown it is often only from Rev to Tech, not the other way around; this could however be attributed to the fact that Tech has only the bare minimum of social skills. They are both portrayed as smart, but Tech is the better inventor and at times Rev was shown doing stupid things. References to ancestor's past are seen in the episode "Family Business" where the other Runners are wary of Tech and Tech relives the famous falling gags done in Coyote/Runner shorts.

Road Runner and Wile E. feature in 3D computer animated cartoons or cartoon animation in Cartoon Network's new TV series The Looney Tunes Show. The CGI shorts were only included in season one, but Wile E. and Road Runner still appeared throughout the series in 2D animation.

Wile E. Coyote also appears in the TV series Wabbit, voiced by J.P. Karliak. He appears as Bugs Bunny's annoying, know-it-all neighbor who would always use his inventions to compete with Bugs.

3-D shorts

The characters appeared in seven 3-D shorts attached to Warner Bros. features. Three have been screened with features, while the rest serve as segments in season one of The Looney Tunes Show. A short called Flash in the Pain was shown on the web in 2015, but was not shown in theaters.

Video games

Several Wile E. Coyote and Road Runner-themed video games have been produced:

The arcade game was originally to have been a laserdisc-based title incorporating footage from the actual Road Runner cartoons. Atari eventually decided that the format was too unreliable (laserdisc-based games required a great deal of maintenance) and switched it to more conventional raster-based hardware.

In popular culture

Wile E. Coyote and Road Runner have been frequently referenced in popular culture.

Wile E. Coyote has appeared twice in Family Guy: his first episode, "I Never Met the Dead Man", depicts him riding in a car with Peter Griffin; when Peter runs over the Road Runner and asks if he hit "that ostrich", Wile E. tells him to keep going. His second appearance was in "PTV", in which Wile E. attempts to get a refund for a life-sized slingshot at an ACME retailer where Peter works. Peter says that Wile E. cannot return the slingshot, but can get store credit. Wile E's wife then arrives and tells her husband to hurry up.

Guitarist Mark Knopfler created a song called "Coyote" in homage to the cartoon shows of Wile E. Coyote and the Road Runner, on the 2002 album The Ragpicker's Dream. The Tom Smith song "Operation Desert Storm", which won a Pegasus award for Best Fool Song in 1999, is about the different crazy ways the Coyote's plans fail.

Humorist Ian Frazier created the mock-legal prose piece "Coyote v. Acme", which is included in a book of the same name.