WDTV

History

It signed-on as WJPB-TV on March 17, 1954 as the second television station in the market licensed to Fairmont. WJPB was a primary NBC affiliate but maintained secondary relations with ABC and CBS. WTAP-TV in Parkersburg was technically the area's first outlet having launched October 8, 1953. That station cleared programming from NBC, CBS, and ABC but was intended to be a primary NBC outlet. Originally, there were plans calling for WJPB to join WTAP (located seventy miles to the west) and turn North-Central West Virginia into one large market. However, the latter's analog signal on UHF channel 15 was not strong enough to reach across the very rugged dissected plateau to provide Fairmont, Clarksburg, and Weston with adequate reception. Likewise, WJPB's analog signal on UHF channel 35 did not reach Parkersburg.

Those two issues, combined with the fact UHF converters were very expensive, led the station to shut down on February 28, 1955. Meanwhile, the area's third station WBOY-TV signed-on from Clarksburg on November 17, 1957. That was originally intended to be the ABC affiliate for all of North-Central West Virginia. After it became clear Clarksburg/Weston/Fairmont and Parkersburg were going to be separate markets, WBOY joined NBC and remains with the network to this day. On December 30, 1959, WJPB's owner was awarded a construction permit for an analog signal on the more desirable VHF channel 5. It signed back on in June 1960 as a sole ABC affiliate licensed to Weston. In 1965, the station changed its call letters to WDTV. The calls had previously been used from 1949 until 1954 on what is now CBS O&O KDKA-TV in Pittsburgh. The call sign was reportedly chosen for use on this West Virginia outlet "in honor" of KDKA which had been a charter affiliate with DuMont and served as the default station to Clarksburg/Weston/Fairmont.

In 1967, WDTV switched primary affiliation to CBS. As a result, it is one of the few TV stations in the country that has held a primary affiliation with all "Big Three" networks. However, for many years it continued sharing ABC with WBOY and aired select sports programming from the network since the market was one of the few in the country without a primary ABC affiliate. The area's cable companies piped in WTAE-TV from Pittsburgh to bring the full ABC schedule to the area. At some point in 1981, WDTV and WBOY dropped ABC altogether. The network would not return to a Clarksburg/Weston/Fairmont based station until August 1, 2008 when WBOY launched a new second digital subchannel to offer the network. WDTV aired programming from UPN on its second digital subchannel until September 18, 2006 when the network merged with The WB to form The CW. WVFX, at the time owned separately from this station, became an affiliate with the new combined service (through The CW Plus) on a second digital subchannel.

In 2007, WVFX's owner, Davis Television, sold that station to Withers Broadcasting. Since the Clarksburg/Weston/Fairmont market has only five full-powered stations, this amount is too few to allow a duopoly under normal Federal Communications Commission (FCC) guidelines. However, Withers obtained a "failed station" waiver allowing the purchase to go through. Gray Television announced on May 13, 2016 that it would acquire WDTV and WVFX for $26.5 million. Gray will assume control of the stations through a local marketing agreement on June 1.

Fairmont is technically the market's largest city because Morgantown (though only twenty miles north) has the largest population of any city in the geographic area and is part of the Pittsburgh market. Despite this technicality, the station is still able to sell commercials to businesses in that area. Locations around Morgantown are within reach of over-the-air signals from Pittsburgh stations. In addition to WDTV, most cable providers offer KDKA-TV on their basic tiers. In some cases, that station's high definition feed is offered on the digital tiers instead of WDTV.

Digital channels

The station's digital signal is multiplexed:

Analog-to-digital conversion

WDTV shut down its analog signal, over VHF channel 5, on June 12, 2009, the official date in which full-power television stations in the United States transitioned from analog to digital broadcasts under federal mandate. The station's digital signal relocated from its pre-transition VHF channel 6 to channel 5.

Translators

The station has construction permits to air two digital fill-in translators on VHF. Both will have the same call sign as the main signal.

Out of Market Carriage

WDTV is carried as far south as Summersville in the Charleston-Huntington DMA. In the Pittsburgh DMA, it is carried in Morgantown, Markleysburg (PA) and Oakland (MD). In the Harrisonburg DMA, it is carried in Franklin, Pendleton County.

CATV

During the 1970s and possibly into the 1980s, WDTV was once carried in Charleston and surrounding areas. In Charleston WDTV was available only when WCHS-TV, then the CBS affiliate in the Charleston-Huntington market, did not clear a network program.

Programming

Syndicated programming on this station includes The Insider, Entertainment Tonight, and Judge Judy, among others.

Newscasts

WBOY historically leads WDTV in local Nielsen ratings because it operates a news bureau in Morgantown and provides other stations in the West Virginia Media Holdings group with a large amount of sports content relative to West Virginia University. However, in recent years, WDTV has been able to pull ahead in the key demographics for most of their shows, and even beats WBOY in overall viewers at times. In Summer 2005, its newscast operation and commercial production went completely digital using electronic news gathering cameras. The station was also first in West Virginia (and quite possibly the East Coast) to exchange audio and video files through various compression formats and high speed FTP servers.

After acquiring WVFX, WDTV made plans to produce a prime time newscast at 10 on the former. It would be the second time a broadcast has been attempted on the station in its history. In late-2010, the plans became a reality. The show is known as Fox 10 News at 10 and it features the Fox Interactive Media graphics package and music theme. WVFX also simulcasts WDTV's early evening broadcasts on weeknights from 5 until 6:30. This station does not air its weekday morning show for a full two hours unlike most CBS affiliates.

On November 12, 2011, WDTV began airing their news broadcasts in high definition. It makes WDTV the third station in West Virginia to broadcast local news in high definition, following WTAP and WSAZ (ironically, future sister stations of WDTV).

Notable former on-air staff