Trisha Shetty (Editor)

Robin Hood Army

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Abbreviation
  
RHA

Focus
  
Hunger Alleviation

Founded
  
26 August 2014

Established
  
August 26, 2014

Headquarters
  
Founders
  
Neel Ghose, Anand Sinha

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Location
  
Ahmedabad, IndiaAllahabad, IndiaAmbala, IndiaBengaluru, IndiaBhopal, IndiaChandigarh, IndiaChennai, IndiaColombo, Sri LankaDehradun, IndiaDelhi, IndiaDewas, IndiaFaridabad, IndiaGhaziabad, IndiaGoa, IndiaGreater Noida, IndiaGurgaon, IndiaGuwahati, IndiaHyderabad, IndiaIndore, IndiaIslamabad, PakistanJaipur, IndiaJakarta, IndonesiaJodhpur, IndiaKarachi, PakistanKathmandu, NepalKolkata, IndiaKuala Lumpur, MalaysiaLahore, PakistanLucknow, IndiaManila, PhilippinesMelbourne, AustraliaMonterrey, MexicoMumbai, IndiaMysore, IndiaNagpur, IndiaNoida, IndiaPanipat, IndiaPune, IndiaShillong, IndiaSurat, IndiaTampico, MexicoUdaipur, IndiaUjjain, India

Slogan
  
"Serve the Hungry Citizen"

Robin hood army short film


The Robin Hood Army is a volunteer based organisation that works to get surplus food from restaurants to the less fortunate sections of society in cities across India and 11 other countries .The organisation consists of over 8,435 volunteers spread across 41 cities, and have served food to over 1,848,210 people so far. The volunteers are largely young working professionals from varied fields. The lesser fortunate sections who the organisation reaches out to include homeless families, orphanages, night shelters, homes for abandoned children, patients from public hospitals, etc.

Contents

Robin hood army collects surplus food from restaurants to feed poor


About

The Robin Hood Army was founded on August 26, 2014 by Neel Ghose and Anand Sinha and registered as a charitable trust in India. The food distributed to the needy is sourced from restaurants, which regularly provide surplus or freshly cooked food on a goodwill basis.

The Robin Hood Army originated in New Delhi, India, and then eventually spread its operations to other Indian cities such as Kolkata, Mumbai, Hyderabad, Bangalore, Jaipur, Jabalpur, Panipat, Gurgaon , Dehradunand, Faridabad. On February 15, 2015, the Robin Hood Army commenced its activities in Karachi, Pakistan.

The organisation functions on and propagates the basic ideology of self-sustained communities across the city i.e. each locality/community within the city will contribute towards providing food to the needy through its local volunteers and restaurants.

Approach and mission

Currently the organisation has tied up with multiple restaurants across the 41 cities that provide them with food. The organisation does not accept monetary donations and only distributes the food or donations in kind that it receives from its restaurant partners and donors.

The Robin Hood Army, wearing green T-shirts, applies the following principles to further its cause:

  1. Spread awareness of its activities through social media to promote the idea of self-sustained communities.
  2. Tie-ups and associations with restaurants to provide food in large numbers to the homeless/less fortunate communities.
  3. Introduce new volunteers on a regular basis to the system, to create an impact amongst the less fortunate and in the process inspire a community to give time and help to those who need it most.

Campaigns

The Robin Hood actively leverages Facebook and Twitter to generate awareness and inspire new volunteers to join. The organisation routinely launches social media campaigns on special occasions or festivals.

  • In October 2014, during the festival Diwali, the Robin Hood Army launched a Facebook campaign which was aimed at inspiring their social media followers to gift anything ranging from food, clothes, toys, sweets, etc. to the needy, and post a picture of the act with the hashtag #BeRobinthisDiwali. These pictures were then reshared on the Robin Hood Army Facebook page.
  • Another social media campaign, the Robin Hood Army Winter Campaign, was launched in December 2014 with the hashtag #BeRobinthisChristmas. The campaign aimed at setting up collection boxes in offices across India to collect warm clothes and blankets which were then distributed by volunteers to help the homeless in winter.
  • The Robin Hood Army partnered with startups Uber, ScoopWhoop and Zomato to launch a unique initiative on Independence Day, 2015 - #Mission100k. The initiative aimed at uniting students across the Indian sub-continent to rally together and serve food to 100,000 homeless people on Independence Day. #Mission100K was successfully conducted in 23 cities, including 141 colleges and offices and 2400 citizens participating in the initiative. The participants of the initiative visited 42 orphanages and served 78,559 less fortunate people.
  • The #Mission100k campaign was widely covered by various digital, print, radio and television media.

    International expansion

    Robin Hood Army initiated its Karachi, Pakistan operations on February 15, 2015, which coincided with the India-Pakistan cricket match of the ICC Cricket World Cup, 2015.

    Between February 2015 and February 2017, the Robin Hood Army has set up chapters in 10 more countries including Australia, Mexico, Nepal, Sri Lanka, Egypt, Indonesia, Malaysia, and Philippines.

    References

    Robin Hood Army Wikipedia


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