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Boardriders mega belaya dacha
MEGA branded shopping centres are managed and operated by IKEA Centre Russia, part of IKEA Group. MEGA provides about 2 million sqm (22 million sqft) of retail space, and more than half its tenants are represented by international retailers. 14 MEGA centres are located in Russia’s 11 largest cities with more than 275 million visitors annually.
Contents
- Boardriders mega belaya dacha
- IKEA Centres in the world
- IKEA Centres in Russia
- Development in Russia
- Anchor tenants
- Brands
- Food courts
- Financial results
- Sustainability concept
- References
IKEA Centres in the world
IKEA Centres is IKEA Group’s global shopping centre company. Present in China, Europe – including Nordic countries – and Russia, IKEA Centres owns and operates 41 shopping center and 25 retail parks in 14 countries. The annual footfall to the company’s shopping centers is 400 million visitors.
IKEA Centres in Russia
IKEA Centres Russia is the largest developer on the Russian market. 14 MEGA branded shopping centres are located in Russia’s 11 largest cities with more than 275 million visitors annually. Each centre comprises circa 130 000 sq m with approximately 200 stores each.
IKEA Centres in Russia today:
IKEA Centres' mission: To create a better everyday life for the many people.
Development in Russia
Anchor tenants
Having IKEA as a unique anchor, MEGA centres are supported by other high profile, market-leading anchors such as Auchan, OBI, Leroy Merlin, M.Video, MediaMarkt and Decathlon.
Brands
Typically MEGA shopping centre has more than 70% foreign retailers including leading western brands such as GAP, Banana Republic, Tommy Hilfiger, Starbucks, Victoria’s Secret Beauty & Accessories, Steve Madden, Zara, H&M, Marks & Spencer, Next, Karen Millen, Accessorize and many more. Russian tenants in MEGA include Sportmaster, L’Etoile, Gloria Jeans, TVOE, Carlo Pazolini etc.
In 2015, 90 brands chose MEGA as a partner to launch and develop business in Russia including DeFacto, Pimpkie, Wrangler and Popbar. Also in 2015, a number of Russian and international brands grew their presence in MEGA shopping centers such as L’Etoile, TVOE, Carlo Pazolini, Mango, Colins, Finn Flare, Adidas, KFC, McDonald's. Detsky Mir, Econika, Calvin Klein Jeans, Triumph, Karen Millen and other brands presented renewed store concepts.
Food courts
In 2014, the company announced plans for the food courts renovations and a new concept launch for cafes and restaurants in MEGAs. The project was part of the global modernisation programme in MEGA shopping centers.
Within the renewed format, cafes and restaurants are united in one space with a sitting area and leisure and entertainment zones.
In December 2015, MEGA Teply Stan finished a massive reconstruction of the food court.
Within the commercial upgrade programme in the shopping centers and food courts reconstruction, in 2016 MEGA shopping centers opened new cafes and restaurants: Correa’s, ObedBufet (Ginza Project), Kitchennete, Krispy Kreme, Menza, Zotman Pizza Pie and others. MEGA Khimki opened the largest culinary studio by Julia Vysotskaya and a unique farmer market MEGA FARM LavkaLavka. MEGA Teply Stan opened a US Magnolia Bakery.
Financial results
In 2015 financial year, the footfall to MEGA shopping centers was 275 million visitors. On average, MEGA shopping centers in Moscow are visited by 35 million customers per year.
The overall tenant sales in 2015 financial year were RUB 362 billion. Based on the results of the 2015 financial year, the share of free space (on average in all MEGAS) is 1,4 %.
Sustainability concept
Building new shopping centers, MEGA sets the following goals the adjacent territories development:
Each MEGA shopping center development implies improvement of the adjacent area e.g. walkways and driveways construction, greening.
One shopping center opening creates 3000 new workplaces including tenants and service block’s vacancies.
The company takes an eco-friendly approach to leading the business.