Website Leroy Merlin Parent organization Adeo Group S.p.A. | ||
Area served France, Cyprus, Greece, Italy, Poland, Portugal, Romania, Russia, Spain, Ukraine, China, Brazil, South Africa Products Do it yourselfHome improvementGarden Supplies Owner Groupe Mulliez (84 %), employees (16 %) Founded 1923, Nœux-les-Mines, France Founders Adolphe Leroy, Rose Merlin Subsidiaries Leroy Merlin Vostok LLC, Conforama Pologne Profiles | ||
Retail marketing forum 2016 ignacio s nchez leroy merlin
Leroy Merlin ([ləʁwa mɛʁlɛ̃]) is a French headquartered home improvement and gardening retailer serving several countries in Europe, Russia, Asia, South America and Africa.
Contents
- Retail marketing forum 2016 ignacio s nchez leroy merlin
- History
- Business units
- Superstore installations
- References
Generally established on the outskirts of major towns and cities, Leroy Merlin stores are large centres (9000 m2 on average) providing self-service and sales assisted services. Its business is centred on six main sectors: DIY, building, gardening, sanitary equipment, renewable energy, and interior decoration.
History
In 1923, Adolphe Leroy and Rose Merlin, associates in private and business life, opened a business of American surplus. Strengthened by this first success, they decided to sell DIY products and supplies at moderate prices. In 1960, the firm was named Leroy Merlin. It became a precursor, as it was the first company to offer free delivery services.
Business units
Superstore installations
Spanish electricity utility Endesa has installed a 100 kWh solar plant, covering 1700 m² with 670 photovoltaic panels, for Leroy Merlin at its superstore in Rivas Vaciamadrid, Spain.