Neha Patil (Editor)

Heavy Rotation (song)

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Genre
  
J-pop, Pop rock

Label
  
You, Be Cool! / King

Length
  
4:41

B-side
  
"Namida no Sea-Saw Game" "Yasai Sisters" "Lucky Seven"

Released
  
August 18, 2010 (2010-08-18)

Format
  
CD Single, digital download

"Heavy Rotation" (ヘビーローテーション, Hebī Rōtēshon) is Japanese idol group AKB48's 17th single, released on August 18, 2010. The video was directed by photographer and movie producer Mika Ninagawa. The title song of this single, widely known as "Hebirote" (ヘビロテ, Hebīrōtē), was a huge karaoke hit and lead the respective JOYSOUND charts for 43 weeks.

Contents

2010 general election

The group's previous single, "Ponytail to Shushu", contained tickets in which buyers would vote for a member that would participate in the title track for "Heavy Rotation". The winner of AKB48's 2010 general election was member Yuko Oshima, who became the center for the single. She was followed by Atsuko Maeda, Mariko Shinoda, Tomomi Itano and Mayu Watanabe. Oshima was the cover girl for the Type B single, while the next three ranking members in the poll were featured on the Type A cover.

Tie-in

Three of the four songs found on the single were used in television commercial campaigns: "Heavy Rotation" in commercials for confectionist UHA Kakuto's Puccho candies, "Lucky Seven" for 7-Eleven and "Yasai Sisters" for a campaign by vegetable juice producers Kagome. "Namida no See-Saw Game" was used as the ending theme song for AKB48's variety show, AKB600sec..

Heavy Rotation

Center : Yuko Oshima

  • Team A: Haruna Kojima #7, Atsuko Maeda #2, Haruka Nakagawa #20, Rino Sashihara #19, Mariko Shinoda #3, Minami Takahashi #6, Aki Takajō #13
  • Team K: Sayaka Akimoto #17, Tomomi Itano #4, Minami Minegishi #14, Sae Miyazawa #9, Erena Ono (last single) #15, Yuko Oshima #1,
  • Team B: Tomomi Kasai #12, Yuki Kashiwagi #8, Rie Kitahara #16, Miho Miyazaki #21, Amina Satō #18, Mayu Watanabe #5
  • SKE48 team S: Jurina Matsui #10, Rena Matsui #11

    • Namida no Sea-Saw Game

  • Team A: Haruka Katayama, Asuka Kuramochi, Natsumi Matsubara, Aika Ōta
  • Team K: Reina Fujie, Moeno Nitō, Ayaka Umeda, Rumi Yonezawa
  • Team B: Natsumi Hirajima, Haruka Ishida, Mika Komori, Sumire Satō, Yuka Masuda
  • Team Kenkyūsei: Haruka Shimazaki, Suzuran Yamauchi
  • SKE48 team S: Masana Ōya, Kumi Yagami
  • SKE48 team KII: Akane Takayanagi

    • Yasai Sisters

  • Team A: Kojima, Kuramochi, Atsuko Maeda, Ami Maeda, Ōta, Sashihara, Mariko Shinoda, Minami Takahashi, Aki Takajo
  • Team K: Sayaka Akimoto, Itano, Minami Minegishi, Miyazawa, Nitō, Ono, Ōshima
  • Team B: Haruka Ishida, Tomomi Kasai, Kashiwagi, Rie Kitahara, Komori, Miyazaki, Sumire Satō, Mayu Watanabe
  • SKE48 team S: Jurina Matsui, Rena Matsui

    • Ishida has only appeared on behalf of Ono in the PV.

    Lucky Seven

  • Team A: Misaki Iwasa, Kojima, At. Maeda, Sashihara, Shinoda, Takahashi, Aki Takajo
  • Team K: Akimoto, Itano, Minegishi, Miyazawa, Ōshima
  • Team B: Kasai, Kashiwagi, Kitahara, Komori, Miyazaki, Watanabe

    • "Heavy Rotation" (Chinese: 无尽旋转, Pinyin: Wújìn Xuánzhuǎn) was redone in Mandarin for AKB48's sister group in China, SNH48, as the group's debut single; it was released on June 13, 2013. This EP also contains Mandarin tracks for River and Sakura no Ki ni Narō.

    Release

    The single was released in 2 versions: Type Red and Type Blue. The contents in both Type Red and Type Blue are the same except their different cover photo. Each CD includes a handshake event ticket, a member photo, a group photo and a DVD with the music videos of the 3 songs.

    Besides, Collectors Edition released after 2 versions were sold out. Collectors Edition was also released in Type Red and Type Blue. Each CD includes a River theme photo with 16 members, but no DVD included.

    Personnel

    The track was sung by the first generation members of SNH48:

  • Wu Zhehan, Gu Xiangjun, Kong Xiaoyin, Jiang Yuxi, Xu Jiaqi, Xu Chenchen, Dai Meng, Tang Min, Qiu Xinyi, Chen Guanhui, Chen Si, Qian Beiting, Zhao Jiamin, Zhang Yuge, Ding Ziyan, Dong Zhiyi, Mo Han, Li Yuqi

    • References

    Heavy Rotation (song) Wikipedia
    (Text) CC BY-SA