2016–17 Stoke City F.C. season

Pre-season

In April 2016, Stoke announced that from the 2016–17 season, the Britannia Stadium will be renamed the bet365 Stadium, with the capacity to be increased to 30,000 for the start of the 2017–18 season. The club also announced a five-year contract with kit manufacturer Macron, described by chief executive Tony Scholes as the biggest kit deal in the club's history. Stoke announced their retained list in June 2016; departing the club were experienced duo Peter Odemwingie and Steve Sidwell along with development squad players Ben Barber, Ed Dryden, Bobby Moseley, Ryan O'Reilly, Petros Skapits and Mason Watkins-Clarke.

The Stoke squad returned to training on 8 July 2016, where they then went on a six-day training camp in Kitzbühel, Austria. Stoke's first pre-season match saw them lose 3–0 to a much fitter Burton Albion side with goals from Lucas Akins and a brace from Chris O'Grady. Stoke then played out a 1–1 draw against Preston North End at Deepdale, with Mame Biram Diouf cancelling out Daniel Johnson's opener. Stoke made their first signings of the season on 25 July 2016 with the arrival of Egyptian winger Ramadan Sobhi from Al Ahly for £5 million and Welsh midfielder Joe Allen from Liverpool for £13 million. The squad then travelled out to Florida for a ten-day training camp. Stoke earned their first win of pre-season on 27 July 2016 with a 2–1 win against Major League Soccer side Orlando City, with goals from Bojan and Diouf. Stoke also played against Orlando's B team in a behind closed doors match which Stoke won 5–0. Stoke ended their low-key pre-season with a 1–0 defeat at German Bundesliga club Hamburger SV.

August

Stoke began their ninth season in the Premier League with a trip to newly promoted Middlesbrough on 13 August. Stoke suffered a blow prior to the match with Jack Butland being ruled out due to injury. Stoke made a terrible start to the game with Boro's new signing Álvaro Negredo scoring after 11 minutes and Gastón Ramírez hit the post as Aitor Karanka's side controlled the first half. Stoke improved after the break and earned a point thanks to a Xherdan Shaqiri free-kick.

Stoke's first home match at the newly re-branded bet365 Stadium was against Pep Guardiola's Manchester City. The Citizens took the lead in controversial fashion after referee Mike Dean awarded a penalty against Ryan Shawcross for shirt pulling, Sergio Agüero, scoring from the spot. Agüero then made it 2–0 with a header before Dean awarded Stoke a penalty for the same offence he gave Man City, Raheem Sterling pulling back Shawcross. Bojan converted his spot-kick but it was Manchester City substitute Nolito who sealed the three points for the away side with two late goals.

The final match of August was away at Ronald Koeman's Everton where Stoke lost 1–0 to a controversial penalty. After a goalless first half Michael Oliver awarded Everton a penalty just after half time for Phil Bardsley tangling with Ashley Williams from a corner. Shay Given pushed Leighton Baines' spot-kick on to the post but the ball then rebounded off Given's head and in. After the match, Oliver's decision was criticised by Mark Hughes, Glenn Whelan and Peter Coates.

Stoke had a busy transfer deadline day with the loan arrivals of Wilfried Bony, Bruno Martins Indi and Lee Grant, while Joselu and Philipp Wollscheid both departed on season-long loans.

September

Hughes gave debuts to new signings Wilfried Bony and Bruno Martins Indi for the visit of Tottenham Hotspur following the international break. After an even opening half hour the game changed when Mark Hughes was sent-off by Antony Taylor for arguing with fourth official Jon Moss, Hughes later admitted he deserved to be sent-off. From then on, Stoke lost their focus and put in an abject performance and goals from Dele Alli, Harry Kane and a brace from Son Heung-min earned Spurs a second-straight 4–0 win at Stoke. Afterwards, chairman Peter Coates heavily criticized the team's performance, saying, "We fell to pieces."

There was no improvement the following week away at Crystal Palace as Stoke again put in a woeful performance and conceded four goals for a third time. Scott Dann, James McArthur, James Tomkins and Andros Townsend scored for Palace with Marko Arnautović scoring a last minute consolation. The result kept Stoke rock bottom of the Premier League and increased the pressure on Mark Hughes.

Following their EFL Cup exit to Hull City, Stoke came up against midlands rivals West Bromwich Albion and former manager Tony Pulis, who was in charge of his 1,000th match. In what was a hard fought encounter, Stoke took the lead in the 73rd minute through Joe Allen's first goal for the Potters. Stoke, however, were unable to see out their first win of the season as a mix-up between Bruno Martins Indi and debutant Lee Grant gifted West Brom a late corner which was duly headed in by Salomón Rondón.

October

Stoke then travelled to Old Trafford to play Manchester United on 2 October. Lee Grant made a number of fine saves to deny Manchester United from taking the lead in the first half before he was eventuality beaten by Anthony Martial on 69 minutes. Joe Allen scored for the second match running, earning Stoke a 1–1 draw, their first point at Old Trafford since 1980.

Following the international break, Stoke played against Sunderland, the only other team without a Premier League victory. Stoke won the match 2–0 with Joe Allen scoring twice in the first half to lift some of the pressure off Mark Hughes. Goalkeeper Lee Grant had little to do as the Black Cats put in an inept performance and City earned their first clean sheet in the league since March.

Stoke then travelled to the KCOM Stadium to take on Mike Phelan's Hull City on 22 October. The Potters produced their best performance of the season, comfortably winning the match 2–0 with two long range strikes from Xherdan Shaqiri. The result lifted the team out of the relegation zone and was also Stoke's 100th win in the Premier League. There was an incident after the final whistle where Stoke had three players booked for a confrontation with Sam Clucas.

Swansea City, now under the management of Bob Bradley, made the trip to the Potteries on 31 October. Stoke made the perfect start to the match, with Wilfried Bony scoring his first goal for the against his former employers after just three minutes. The Swans, however, hit back soon after with a header from Wayne Routledge. Stoke then hit the post three times in quick succession before retaking the lead after half time after Ramadan Sobhi's low cross was turned into his own net by Alfie Mawson. Bony scored again late on to earn Stoke a 3–1 victory.

November

Stoke made their first visit to West Ham United's London Stadium on 5 November. After a drab first half, West Ham took the lead when Michail Antonio's header was deflected in by Glenn Whelan for an own goal. Stoke earned a point after a mistake from Hammers' goalkeeper Adrian let in Bojan to fire into an empty net.

After the international break Stoke took on Eddie Howe's Bournemouth at home. The Cherries were the better side and took the lead in the first half through a set play which was headed in by Nathan Aké. Stoke did have the chance to draw level but Bojan missed a second half penalty.

The final match of November was against Watford at Vicarage Road, Hughes made five changes to his side which included the return of Giannelli Imbula. It paid off as Stoke dominated the match and scored the only goal of the encounter in the first half after Charlie Adam's header hit the post but then deflected in off Hornets' goalkeeper Heurelho Gomes for an own goal. It was a poor day for Watford and they had Miguel Britos sent-off late on for two bookable offences.

December

Stoke then hosted Sean Dyche's struggling Burnley side for the first match of December. Stoke controlled most of the match and won 2–0 with goals from Jonathan Walters and a first Premier League strike from Marc Muniesa.

The Potters then played away at Arsenal on 10 December and they took the lead through a Charlie Adam penalty after Joe Allen had been fouled in the area by Granit Xhaka. However goals from Theo Walcott, Mesut Ozil and Alex Iwobi condemned Stoke to a ninth straight defeat at the Emirates Stadium. There was one positive for Stoke as Mark Hughes brought on Julien Ngoy for his professional debut.

Claude Puel's Southampton were next visitors at Stoke and the Saints were given a huge advantage early on as Arnautovic was sent-off by Anthony Taylor for a high challenge on Sofiane Boufal. From then on Stoke defended deep and were able to grind out a goalless draw.

City then faced the champions Leicester City on 17 December and after a even opening the game changed on 28 minutes when Jamie Vardy was sent-off for a two-footed challenge on Mame Diouf. Stoke made the most of their numerical advantage and scored twice through a Bojan penalty and a tap in from Joe Allen to make it 2–0 at half time. However Stoke produced an woeful second half performance and goals from Leonardo Ulloa and Daniel Amartey earned the Foxes a 2–2 draw.

Stoke travelled to Liverpool on 27 December and took an early lead through Jon Walters. However following Adam Lallana's equalizer Stoke capitulated and goals from Roberto Firmino, Daniel Sturridge and an own goal from Imbula condemned Stoke to another Anfield defeat.

Stoke ended a disappointing 2016 with a 4–2 defeat at runaway leaders Chelsea. The Blues scored first through a Gary Cahill header before Martins-Indi scored his first Stoke goal just after half time. Willian made it 2–1 to Chelsea and Crouch ended a run of 18 months with out a goal to draw Stoke level at 2–2. However Willian scored again moments later and Diego Costa sealed Chelsea's victory late on.

January

The Potters began 2017 with a home fixture against Watford. Hughes decided to play his most experienced players to end the run of five games without victory and it worked with City recording a 2–0 success. Rare goals from Ryan Shawcross and Crouch gave Stoke the three points but Hughes came in for criticism from supporters for his 'back to basics' approach.

Following their poor FA Cup exit at the hands of Wolverhampton Wanderers, Stoke resumed league football with a trip to Sunderland to take on struggling Sunderland. Stoke took the lead through Arnautovic who beat Vito Mannone at the second attempt after being picked out by Shaqiri. City made it 2–0 with Arnautovic finishing off a passage of one-touch football and it got better for Stoke as Crouch headed in past a hesitant Mannone. Jermain Defoe pulled one back for the Black Cats just before half time but Stoke went on to see out a 3–1 victory, their first league win at the Stadium of Light.

Stoke's final match in January was against Manchester United, who came into the game on the back of a 11 match unbeaten run. Stoke took the lead in fortunate circumstances as Erik Pieters' cross deflected in by Juan Mata. Man United proceeded to dominate the remainder of the match with Stoke having to defend deep against constant pressure. The Red Devils earned a point in injury time as a Wayne Rooney free-kick beat Lee Grant. It was a significant goal for Rooney as it was his 250th making him Manchester United's all time record goalscorer.

February

Stoke began February with a 1–1 draw at home against Ronald Koeman's Everton. Crouch scored his 100th Premier League goal early into the match after being set up by Arnautovic. The Toffees' equaliser came in controversial fashion as their goal was originally disallowed for offside however after a lengthy discussion is was given as a Shawcross own goal. Saido Berahino was given his debut by Hughes in the second half but both sides were content to settle for a point.

The Potters then made the short journey to West Bromwich Albion as Berahino came up against his former club. Stoke made a poor start to the match and conceded early with James Morrison firing past Lee Grant. Stoke failed to mount a comeback and the Baggies were easily able to see out the match.

Stoke returned to winning ways the following week at home at Sam Allardyce's struggling Crystal Palace. The match was a drab affair with very little attacking flair on display, Joe Allen scored the only goal of the match on 67 minutes after being set up by Ramadan Sobhi. The result moved the Potters back up to 9th on 32 points.

With no matches for two weeks Hughes took the opportunity to go a training camp in Dubai prior to the match against Tottenham Hotspur at White Hart Lane. The Potters put in another abject display against Spurs crasing to a third consecutive 4–0 defeat. All the goals came in the first half with Harry Kane scoring a hat-tick and Dele Alli completing the rout.

FA Cup

Stoke exited this season FA Cup in the third round with a 2–0 home defeat against old Staffordshire rivals Wolverhampton Wanderers thanks to goals from Hélder Costa and Matt Doherty.

League Cup

Stoke were drawn away against League Two side Stevenage in the second round of the re-branded EFL Cup in what was the first meeting between the clubs. Stoke comfortably won the tie 4–0 with Peter Crouch scoring a hat-trick and Phil Bardsley scoring from 30-yards. Stoke were then knocked out of the competition by Hull City despite Marko Arnautović opening the scoring goals from Ryan Mason and Markus Henriksen earned the Tigers passage to the next round.