Arsenal Holdings plc
22 July 2006
Arsenal Holdings plc
60,161 (Arsenal vs Manchester United, 3 November 2007)
Hornsey Rd, London N7 7AJ, UK
Tom Jones, Marc Spinner, Mark Craine, Christopher Lee
Stamford Bridge, Etihad Stadium, Arsenal Stadium, White Hart Lane, Old Trafford
The Emirates Stadium (known as Ashburton Grove prior to sponsorship, and as Arsenal Stadium for UEFA competitions) is a football stadium in Holloway, London, England, and the home of Arsenal Football Club. With a capacity of over 60,000, it is the third-largest football stadium in England after Wembley and Old Trafford.
- Building the emirates stadium
- Site selection development proposals local area considerations and approval to build
- Finance and naming
- Construction and opening
- Expansion and future developments
- Other uses
- International football matches
- Transport and access
In 1997, Arsenal explored the possibility of relocating to a new stadium, having been denied planning permission by Islington Council to expand its home ground of Highbury. After considering various options (including purchasing Wembley Stadium), the club bought an industrial and waste disposal estate in Ashburton Grove in 2000. A year later they won the council's approval to build a stadium on the site; manager Arsène Wenger described this as the "biggest decision in Arsenal's history" since the board appointed Herbert Chapman. Relocation began in 2002, but financial difficulties delayed work until February 2004. Emirates Airlines was later announced as the main sponsor for the stadium. The whole stadium project was completed in 2006 at a cost of £390 million. The club's former stadium was redeveloped as Highbury Square for an additional £130 million.
The stadium has undergone a process of "Arsenalisation" since 2009 with the aim of restoring Arsenal's heritage and history. The ground has hosted international fixtures and music concerts.
Building the emirates stadium
In response to the Hillsborough disaster of April 1989, an inquiry led by Lord Taylor of Gosforth was launched into crowd safety at sports grounds. Finalised in January 1990, the Taylor Report recommended terraces (standing areas) be replaced by seating. Many football clubs, faced with the requirement of making their grounds all-seater by the start of the 1994–95 season, had sought ways of raising income for converted terraced areas. Arsenal at the end of the 1990–91 season introduced a bond scheme, which offered supporters the right to buy a season ticket at its renovated North Bank stand of Highbury. The board felt this was the only viable option after considering other proposals; they did not want to compromise on their traditions, nor limit manager George Graham's resources. At a price of between £1,000 to £1,500, the 150-year bond was criticised by supporters, who argued it potentially blocked the participation of those less well-off from supporting Arsenal. A campaign directed by the Independent Arsenal Supporters' Association brought relative success as only a third of all bonds were sold.
The North Bank was the last area of Highbury to be refurbished. It opened in August 1993 at a cost of £20 million. The rework significantly reduced the stadium's capacity, from 57,000 at the beginning of the decade to under 40,000. High ticket prices to serve the club's existing debts and low attendance figures forced Arsenal to explore the possibility of building a larger stadium in 1997. The club wanted to attract an evergrowing fanbase and financially compete with the biggest clubs in England. Manchester United by comparison enjoyed a rise in gate receipts from £43.9 million in 1994 to £87.9 million in 1997, because of Old Trafford's expansion.
Arsenal's initial proposal to rebuild Highbury was met with disapproval from local residents, as it required the demolition of 25 neighbouring houses. It soon became problematic once the East Stand of the stadium was granted Grade II listing in July 1997. After much consultation, the club eventually abandoned its plan, deciding a capacity of 48,000 was not big enough.
In January 1998, Arsenal investigated the opportunity of relocating to Wembley Stadium and made an official bid to buy the ground two months later. However, the Football Association and the English National Stadium Trust opposed Arsenal's offer, stating that it would harm England's bid for the 2006 FIFA World Cup, though FIFA denied this. By the end of the 1997–98 season, the bid was withdrawn and Wembley was purchased by The Football Association. The stadium, however, played host to all of Arsenal's UEFA Champions League home ties during the 1998–99 and 1999–2000 seasons. Although the club fared poorly in the competition – eliminated twice from the group stages in successive seasons – Arsenal's record home attendance (73,707 against RC Lens in November 1998) was set and earned up to £1 million for each Wembley matchday, highlighting potential profitability.
Site selection, development proposals, local area considerations, and approval to build
Arsenal examined the feasibility of building a new stadium in Ashburton Grove in November 1999. The land, 500 yards (460 m) from Highbury, composed of a rubbish processing plant and industrial estate, 80% owned by the Islington Council, Railtrack and Sainsbury's. After passing the first significant milestone at Islington Council's planning committee, Arsenal submitted a planning application for a new-build 60,000 seater stadium in November 2000. This included a redevelopment project at Drayton Park, converting the existing ground Highbury to flats and building a new waste station in Lough Road. The scheme also involved the club creating 1,800 new jobs for the community and 2,300 new homes. Improvements to three railway stations, Holloway Road, Drayton Park and Finsbury Park, were included to cope with the increased capacity requirements from matchday crowds.
The proposals opposed by members of the Arsenal Independent Supporters' Association (AISA), who stated concerns about environmental issues. The Islington Stadium Communities Alliance (ISCA); an alliance of 16 groups representing local residents and businesses was set up in January 2000 as a body against the redevelopment. Alison Carmichael, a spokeswoman for the group said of the move: "It may look like Arsenal are doing great things for the area, but in its detail the plan is awful. We blame the council; the football club just wants to expand to make more money." Seven months after the planning application was submitted in June 2001, a poll showed that 75% of respondents were against the scheme, with 2,133 residents objecting and 712 in support. By October 2001, the club asserted that a poll of Islington residents found that 70% were in favour, and received the backing from Mayor of London, Ken Livingstone.
A campaign run by Arsenal titled "Let Arsenal support Islington" was started with advertising hoardings turned over around Highbury during matches against Aston Villa and Juventus in December 2001, promoting the campaign. It also featured as backdrop for manager Arsène Wenger's press conferences in the lead up to Christmas of 2001. On 10 December 2001, Islington Council approved Arsenal's planning application by voting in favour of the Ashburton Grove development. and voting to approve the transfer of the existing waste recycling plant in Asburton Grove to Lough Road. Then Mayor of London Ken Livingstone approved plans for the stadium on 10 January 2002. The decision for final approval then moved to then Transport Secretary Stephen Byers, who initially placed a delay by issuing a holding order on 17 January 2002 regarding weather to refer the scheme to a public inquiry, on 20 February 2002 Byers decided not to refer the scheme to a public inquiry. A challenge brought to the High Court and heard in 2002, from local residents and ISCA, was dismissed on 31 July 2002 and Arsenal was given approval to start work as a result.
The club succeeded in a further legal challenge by small firms in January 2005 as the High Court upheld a decision by Deputy Prime Minister John Prescott to grant a compulsory purchase order in support of the scheme.
The stadium became a major issue in the local elections in May 2006. The Metropolitan Police demanded that supporters' coaches be parked in the nearby Sobel Sports Centre rather than in the underground car park, and restrictions on access to 14 streets be imposed on match days. The health and safety certificate would not be issued unless the stadium meets such conditions, without which the stadium could not open. The road closures were passed at a council meeting, but kept under review.
Finance and naming
Financing for the project proved difficult as Arsenal was not granted any public subsidy by the government. The club therefore sought other ways to generate income, namely by adopting a policy of buying football players for low transfer fees and selling high, as well as agreeing sponsorship deals. Arsenal recouped over £50 million from transfers involving Nicolas Anelka to Real Madrid and Marc Overmars, in a joint deal with Emmanuel Petit to Barcelona. The transfer of Anelka in particular helped fund the club's new training ground, in London Colney, which opened in October 1999.
In September 2000, Granada Media Group purchased a five-percent stake in Arsenal at a price of £47 million. As part of the acquisition, Granada became the premier media agent for the football club, handling advertising, sponsorship, merchandising, publishing and licensing agreements. The company furthermore invested £20 million in a joint venture, AFC Broadband, to exploit the club's internet viewership. Arsenal chairman Peter Hill-Wood said of the deal: "This partnership will assist us in meeting Arsenal's two strategic objectives. First, to build a world-class team and a new stadium with an increased capacity so that more of our fans can enjoy watching the team. Secondly, to develop the Arsenal brand on a global basis by extending our fanbase around the world." Managing Director Keith Edelman added that the investment would be used directly to fund for the new stadium. The collapse of ITV Digital – part-owned by Granada – in April 2002 coincided with company being tied in to pay £30 million once arrangements for the new stadium were finalised.
After announcing pre-tax loss of £22.3m for the financial year 2001–02, the club formulated plans to reduce their wage bills in order to continue with the stadium work. Investment bank NM Rothschild and Sons was appointed to examine the financial situation at the club and advise whether it was feasible for Arsenal to move on with construction at the end of March 2003. Although Arsenal secured a £260 million loan from a group of banks led by the Royal Bank of Scotland in April 2003, the club suspended work on Ashburton Grove citing in a statement, "We have experienced a number of delays in arrangements for our new stadium project in recent months across a range of issues. The impact of these delays is that we will now be unable to deliver a stadium opening for the start of the 2005–06 season." The cost of building the stadium, forecasted at £400 million, had risen by a £100 million during that period. To combat the financial difficulties, Arsenal throughout the summer of 2003 gave fans the opportunity to register their interest in a relaunched bond scheme. The club planned to issue 3,000 bonds for between £3,500 and £5,000 each for a season ticket at Highbury, then at Ashburton Grove. Arsenal supporters reacted with surprise to the reintroduction of the bond scheme with AISA chairman Steven Powell adding: "We are disappointed that the club has not consulted supporters before announcing a new bond scheme." Though they never stated how many bonds were sold, Arsenal did raise several million pounds through the scheme.
Sportswear provider Nike signed a contract extension with Arsenal in August 2003 to remain as the club's official kit supplier. This was presented as a solution to the stadium financing; in addition to paying £55 million over seven years, Nike paid a minimum of £1 million each year as a royalty fee, dependent on sales. On 23 February 2004, Arsenal Holdings plc – the club's parent company – announced that funding for the stadium was now secured with construction work being able to resume. Wenger said of the announcement: "It has been a big target of mine to participate in pushing the club forward and relocating to a new stadium is a necessity as it will enable us to become of one the biggest clubs in the world." Interest on the £260 million debt was set at a commercial fixed rate over a 14-year period. To refinance the cost, the club planned to convert the money into a 30-year bond financed by banks. The proposed bond issue went ahead on 13 July 2006. Arsenal issued £210 million worth of 13.5-year bonds with a spread of 52 basis points over government bonds and £50 million of 7.1-year bonds with a spread of 22 basis points over LIBOR. It was the first publicly marketed, asset-backed bond issue by a European football club. The effective interest rate on these bonds is 5.14% and 5.97%, respectively, and are due to be paid back over a 25-year period; the move to bonds has reduced the club's annual debt service cost to approximately £20 million a year. In September 2010, Arsenal announced that the Highbury Square development – one of the main sources of income to reduce the stadium debt – was now debt free and making revenue.
On 5 October 2004, Emirates Airline signed a 15-year contract with Arsenal estimated at £100 million. Under the deal, the group secured naming rights to the stadium and shirt sponsorship when the club's deal with O2 expired at the end of the 2005–06 season. The stadium name is often colloquially shortened from "Emirates Stadium" to "The Emirates", although some supporters continue to use the former name "Ashburton Grove" or even "The Grove" for the new stadium, especially those who object to the concept of corporate sponsorship of stadium names. Due to UEFA regulations on stadium sponsors, during European matches the stadium is not officially referred to as Emirates Stadium, as Emirates are not an official sponsor of the Champions League competition; other stadia, such as the Allianz Arena in Munich, have fallen foul of this rule before. UEFA refer to the stadium as Arsenal Stadium, which was the official name of the stadium at Highbury.
In November 2012, Arsenal and Emirates officially announced a new deal worth £150 million at the Emirates Stadium. The partnership keeps Emirates as the official match and training shirt sponsor for another 5 years. The deal also grants Emirates the Ashburton Grove stadium naming rights until 2028. The deals payment terms were brought forward for potential earlier investment though the extent of this was not released.
Construction and opening
Actual construction of the stadium began in February 2004. Arsenal appointed Sir Robert McAlpine in January 2002 to carry out building work and the stadium was designed by HOK Sport (known as Populous since 2009), who were the architects for Stadium Australia and the redevelopment of Ascot Racecourse. Construction consultants Arcadis and engineering firm Buro Happold were also involved in the process.
The first phase of demolition was completed in March 2004 and two months later stand piling on the West, East and North stands had been concluded. Two bridges over the Northern City railway line connecting the stadium with Drayton Park were also built; these were completed in August 2004. The stadium topped out in August 2005 and external glazing, power and water tank installation was completed by December 2005. The first seat in the new stadium was ceremonially installed on 13 March 2006 by Arsenal midfielder Abou Diaby. Like Highbury, DD GrassMaster was selected as the pitch installer with Hewitt Sportsturf contracted to design and construct the playing field. Floodlights were successfully tested for the first time on 25 June 2006, and a day later the goalposts were erected.
In order to obtain the licences the stadium needed to open, the stadium hosted three non-full capacity events. The first 'ramp-up' event was a shareholder open day on 18 July 2006, the second an open training session for 20,000 selected club members held two days later. The third event on 22 July 2006 was striker Dennis Bergkamp's testimonial match against Ajax.
The Emirates Stadium was officially opened by Prince Philip, Duke of Edinburgh on 26 October 2006; it had been intended that Queen Elizabeth II would open the stadium as well, but she suffered a back injury and was unable to attend on the day. Prince Philip quipped with the crowd: "Well, you may not have my wife, but you've got the second-most experienced plaque unveiler in the world." The royal visit echoed the attendance of the Queen's uncle, the Prince of Wales (later King Edward VIII) at the official opening of Highbury's West Stand in 1932. As a result of the change of plan, Queen Elizabeth extended to the club the honour of inviting the chairman, manager and first team to join her for afternoon tea at Buckingham Palace on 15 February 2007 – the first club to be invited to the palace for such an event.
The Emirates Stadium is seen by many as the benchmark for top league stadia developments in the UK and Europe. Its design is a radical break from the traditions of the "English style" stadia of the United Kingdom and the Municipal multi-tenant stadia of Europe. The focus on spectator experience for both general spectator and the Corporate or Premium Hospitality spectators marked a step change in stadia design and consequently on the football business in the UK, with Arsenal increasing their matchday revenues by 111%. The architect, Christopher Lee of Populous, described the design as beautiful and intimidating.
The Emirates Stadium is a three-tiered bowl with translucent polycarbonate roofing over the stands but not over the pitch. The underside is clad with metallic panels and the roof is supported by four triangular trusses, made of welded tubular steel. Two trusses span 200 metres (660 ft) in a north–south direction while a further two span an east–west direction. The trusses are supported by the stadium's vertical concrete cores, eight of which connected to them by steel tripods. They in turn each house four stairways, a passenger lift as well as service access. Façades are either glazed or woven between the cores which allows visitors on the podium to see inside the stadium. The glass and steel construction was devised by Populous to give an impression that the stadium sparkles in sunlight and glows in the night.
The upper (26,646) and lower (24,425) parts of the stadium feature standard seating. The stadium has two levels below ground that house its support facilities such as commercial kitchens, changing rooms and press and education centres. The main middle tier, known as the "Club Level", is premium priced and also includes the director's box. There are 7,139 seats at this level, which are sold on licences lasting from one to four years. Immediately above the club tier there is a small circle consisting of 150 boxes of 10, 12 and 15 seats. The total number of spectators at this level is 2,222. The high demand for tickets, as well as the relative wealth of their London fans, means revenue from premium seating and corporate boxes is nearly as high as the revenue from the entire stadium at Highbury. Emirates generates more match day revenue than Borussia Dortmund's Signal Iduna Park, even though Emirates has 20,000 less seats.
The upper tier is contoured to leave open space in the corners of the ground, and the roof is significantly canted inwards. Both of these features are meant to provide as much airflow and sunlight to the pitch as possible. The stadium also gives an illusion that supporters in the upper tier on one side of the ground are unable to see supporters in the upper tier opposite. As part of a deal with Sony, the stadium was the first in the world to incorporate HDTV streaming. In the north-west and south-east corners of the stadium are two giant screens suspended from the roof.
The pitch is 105 by 68 metres (115 by 74 yd) in size and the total grass area at Emirates is 113 by 76 metres (124 by 83 yd). Like Highbury, it runs north–south, with the players' tunnel and the dugouts on the west side of the pitch underneath the main TV camera. The away fans are found in the south-east corner of the lower tier. The away supporter configuration can be expanded from 1,500 seats to 4,500 seats behind the south goal in the lower tier, and a further 4,500 seats can be made available also in the upper tier, bringing the total to 9,000 supporters (the regulation 15% required for domestic cup competitions such as the FA Cup and League Cup).
The Emirates Stadium pays tribute to Arsenal's former home, Highbury. The club's offices are officially called Highbury House, located north-east of Emirates Stadium, and house the bust of Herbert Chapman that used to reside at Highbury. Three other busts that used to reside at Highbury of Claude Ferrier (architect of Highbury's East stand), Denis Hill-Wood (former Arsenal chairman) and manager Arsène Wenger have also been moved to Emirates Stadium and are in display in the entrance of the Diamond Club. Additionally, the two bridges over the railway line to the east of the stadium, connecting the stadium to Drayton Park, are called the Clock End and North Bank bridges, after the stands at Highbury; the clock that gave its name to the old Clock End has been resited on the new clock end which features a newer, larger replica of the clock. The Arsenal club museum, which was formerly held in the North Bank Stand, opened in October 2006 and is located to the north of the stadium, within the Northern Triangle building. It houses the marble statues that were once held in the marble halls of Highbury.
In August 2009, Arsenal began a programme of "Arsenalisation" of the Emirates Stadium after listening to feedback from supporters in a forum. The intention was to turn the stadium into a "visible stronghold of all things Arsenal through a variety of artistic and creative means", led by club CEO Ivan Gazidis.
Among the first changes were white seats installed in the pattern of the club's trademark cannon, located in the lower level stands opposite the entrance tunnel. "The Spirit of Highbury" – a shrine depicting every player to have played for Arsenal during its 93-year residence – was erected in late 2009 outside the stadium at the south end. Eight large murals on the exterior of the stadium were installed, each depicting four Arsenal legends linking arms, such that the effect of the completed design is 32 legends in a huddle embracing the stadium:
Around the lower concourse of the stadium, further murals depicting 12 "greatest moments" in Arsenal history voted for by a poll on the club's website. Prior to the start of the 2010–11 season, Arsenal renamed the coloured seating quadrants of the ground as the East Stand, West Stand, North Bank, and Clock End. Akin to Highbury, this involved the installation of a clock above the newly renamed Clock End which was unveiled in a league match against Blackpool.
In April 2011, Arsenal renamed two bridges near the stadium in honour of club directors Ken Friar and Danny Fiszman. As part of the club's 125 anniversary celebrations in December 2011, Arsenal unveiled three statues of former captain Tony Adams, record goalscorer Thierry Henry and manager Herbert Chapman outside of the stadium. In February 2014, before Arsenal's match with Sunderland, the club unveiled a statue of former striker Dennis Bergkamp, outside the west stand of Emirates Stadium.
Banners and flags, often designed by supporters group REDaction, are hung around the ground. A large "49" flag, representing the run of 49 unbeaten league games, is passed around the lower tier before kick off.
Expansion and future developments
As of 2008, Arsenal's season ticket waiting list stood at 40,000 people. The potential for expanding the stadium is a common topic within fan debate. Potential expansion methods include, make seats smaller, filling in the dips in the corners of the stadium though this would block airflow, and replacing the roof with a third level and building a new roof. There has also been discussion on the implementation of safe standing.
As well as functioning as a football stadium, the Emirates Stadium also operates as a conference centre and music venue. On 27 March 2008, the Emirates Stadium played host to a summit between British Prime Minister Gordon Brown and French President Nicolas Sarkozy, in part because the stadium was regarded as "a shining example of Anglo–French co-operation". When used as a music venue, the capacity can be up to 72,000 as opposed to 60,432 the capacity for domestic football matches. Bruce Springsteen and the E Street Band became the first band to play a concert at the stadium on 30 May 2008. They played a second gig the following night. British band Coldplay played three concerts at the Emirates in the June 2012, having sold out the first two dates within 30 minutes of going on sale. They were the first band to sell out the stadium for music purposes. A full list of the concerts played so far at the stadium can be seen at the side. The June 2013 Green Day concert broke the record attendance at the stadium.
International football matches
The stadium has also been used for a number of international friendly matches all of which have featured the Brazil national football team. The first match was against Argentina on 3 September 2006 which ended in a 3–0 victory for Brazil.
It is difficult to get accurate attendance figures as Arsenal do not release these, but choose to use tickets sold. The highest attendance for an Arsenal match at Emirates Stadium as of 2012 is 60,161, for a 2–2 draw with Manchester United on 3 November 2007. The average attendance for competitive first-team fixtures in the stadium's first season, 2006–07, was 59,837, with a Premier League average attendance of 60,045. The Record for the most away fans that have attended the Emirates Stadium was 9,000, set by Plymouth Argyle, where Arsenal won 3–1 in the FA Cup 3rd round in 2009. The lowest attendance for an Arsenal match at Emirates Stadium as of 2012 is 46,539 against Shrewsbury Town in the Football League Cup third round on 20 September 2011, where Arsenal won 3–1. The first player to score in a league game at the Emirates Stadium was Aston Villa's Olof Mellberg after 53 minutes. The first Arsenal player to score at the Emirates Stadium was midfielder Gilberto Silva.
Transport and access
The Emirates Stadium is served by a number of London Underground stations and bus routes. Arsenal tube station is the closest for the northern portion of the stadium, with Highbury & Islington tube station servicing the southern end. While Holloway Road tube station is the closest to the southern portion, it is entry-only before matches and exit-only afterwards to prevent overcrowding. Drayton Park station, adjacent to the Clock End Bridge is shut on matchdays as the rail services to this station do not operate at weekends nor after 10 pm. £7.6 million was set aside in the planning permission for upgrading Drayton Park and Holloway Road; however Transport for London decided not to upgrade either station, in favour of improvement works at the interchanges at Highbury & Islington and Finsbury Park, both of which are served by Underground and National Rail services and are approximately a ten-minute walk away. The Emirates Stadium is the only football stadium that stands beside the East Coast Main Line between London and Edinburgh and is just over 2 miles from London King's Cross.
Driving to the Emirates Stadium is strongly discouraged as there are strict matchday parking restrictions in operation around the stadium. An hour before kick-off to one hour after the final whistle there is a complete ban on vehicle movement on a number of the surrounding roads, except for Islington residents and businesses with a road closure access permit. The parking restrictions mean that the stadium is highly dependent on the Underground service, particularly when there is no overground service in operation. Industrial action on a matchday in December 2012 forced Arsenal to reschedule the match for the following month.
The stadium opens to ticket holders two hours before kick-off. The main club shop, named 'The Armoury', and ticket offices are located near the West Stand, with other an additional store at the base of the North Bank Bridge, named 'All Arsenal' and the 'Arsenal Store' next to Finsbury Park station. Arsenal operates an electronic ticketing system where members of 'The Arsenal' (the club's fan membership scheme) use their membership cards to enter the stadium, thus removing the need for turnstile operators. Non-members are issued with one-off paper tickets embedded with an RFID tag allowing them to enter the stadium.