|City Atlanta, Georgia|
WrestleMania XXVII WrestleMania XXVIII
Venue Georgia Dome
|WrestleMania XXVII Extreme Rules (2011)|
Date 3 April 2011
Brands WWE Raw, WWE SmackDown
|Tagline(s) "The Biggest WrestleMania Ever"|
Theme song(s) "Written in the Stars" by Tinie Tempah feat. Eric Turner
Location Georgia Dome, Atlanta, Georgia, United States
WrestleMania XXVII was the twenty-seventh annual WrestleMania professional wrestling pay-per-view (PPV) event produced by World Wrestling Entertainment (WWE), held on April 3, 2011 at the Georgia Dome in Atlanta, Georgia. The event was the first WrestleMania in the state of Georgia and the second to be held in Southeastern United States, following WrestleMania XXIV.
WrestleMania XXVII was a joint-promotion event, with performers from both the Raw and SmackDown brands. This would be the last joint-promotion WrestleMania until WrestleMania 33 in 2017; the first brand split ended in August 2011, meaning that performers were no longer exclusive to a brand, but the brand split returned in mid-2016. The event's card consisted of eight matches, including three main matches. In the first, Edge defeated Alberto Del Rio to retain the World Heavyweight Championship in what turned out to be Edge's final televised match before his retirement one week later due to cervical spinal stenosis in his neck. The second saw The Undertaker defeating Triple H in a No Holds Barred match to extend his undefeated WrestleMania streak to 19-0. The third saw The Miz defeating John Cena to retain the WWE Championship.
Tickets for the event commenced sale to the public on November 13, 2010. According to WWE's second-quarter earnings report, WrestleMania XXVII generated 1,059,000 PPV buys, up roughly 30% domestically and 15% internationally from the previous year. The event grossed US$6.6 million in revenue with 71,617 in attendance, making it the third highest grossing event in WWE behind WrestleMania XXV and the next years event WrestleMania XXVIII. It generated $62.1 million in economic impact for Atlanta, a $17 million increase from the previous WrestleMania event, and also generated approximately $7.8 million in local, state and county taxes.
The professional wrestling matches at WrestleMania XXVII featured professional wrestlers performing as characters in scripted events pre-determined by the hosting promotion, World Wrestling Entertainment (WWE). Storylines between the characters were produced on WWE's weekly television shows Raw and SmackDown with the Raw and SmackDown brands—storyline divisions in which WWE assigned its employees to different programs.
On the February 14 episode of Raw, The Rock was announced as the host of WrestleMania XXVII. In his first appearance in a WWE ring in seven years, The Rock publicly mocked both WWE Champion The Miz and John Cena, calling Cena a "big ol' bowl of Fruity Pebbles." At Elimination Chamber, the next week, Cena won Raw's Elimination Chamber match to face Miz for the WWE Title. The next night on Raw, Cena and Miz derided The Rock's previous comments, as Cena produced a rap questioning The Rock's true commitment to WWE over his acting career; Cena had done the same in an interview with British newspaper The Sun three years previously and thus sparked the animosity. Via satellite, The Rock responded to Cena's rap the next week on Raw, citing that he began a movie career to help open the door for other wrestler to go to Hollywood. On the March 28 episode of Raw, The Rock and John Cena confronted each other face to face before WrestleMania, until Miz and Alex Riley came out, attacking The Rock, who fought back both men. After the assault, Cena hit Rock with an Attitude Adjustment to end the show.
Since the January 31 episode of Raw, mysterious vignettes began promoting an upcoming event on "2.21.11". On the February 21 episode of Raw, The Undertaker was revealed as the mysterious figure, who returned after a four-month absence. However, a returning Triple H interrupted Undertaker's return. They stared each other down and both peered at the WrestleMania marquee, teasing a possible WrestleMania challenge. The match was confirmed four days later on WWE.com, marking their second WrestleMania match, the first being WrestleMania X-Seven ten years earlier. Before their WrestleMania match, both men had a face to face encounter on the March 28 episode of Raw, only to be interrupted by Shawn Michaels, who critictized Triple H for believing that he could defeat The Undertaker at the event, something that Michaels couldn't do. After The Undertaker said that Michaels was history, Michaels attempted to hit him with Sweet Chin Music, but The Undertaker retaliated with a chokeslam that Triple stopped, who then asked Michaels why he's going to defeat The Undertaker at WrestleMania. Michaels, however, left the ring, unable to give Triple H an answer, believing that Triple H couldn't defeat The Undertaker at the event.
Since 1993, the winner of the annual Royal Rumble match at the January event of the same name has won the opportunity to fight for a world championship at WrestleMania. Alberto Del Rio won the match in 2011 and challenged Edge for the World Heavyweight Championship. This led to a series of assaults from Del Rio to Edge in the following weeks. However, Edge was joined by the returning Christian, who aided Edge from Del Rio and his bodyguard Brodus Clay, and proceeded to be in Edge´s corner at WrestleMania.
In December 2010, Raw color commentator Jerry Lawler began a feud with fellow announcer Michael Cole when the anonymous Raw General Manager gave Lawler a WWE Championship match in a Tables, Ladders, and Chairs match against The Miz. As Lawler began to climb the ladder to retrieve the belt, Cole interfered and prevented Lawler from winning the match. On the February 21 episode of Raw, Cole mocked Lawler for losing his rematch against The Miz at Elimination Chamber as well as his dreams of having a WrestleMania match, going as far as even mentioning Lawler's mother who died weeks earlier. Lawler responded by challenging Cole to a match at WrestleMania, which Cole denied before running through the crowd. A week later, Cole accepted Lawler's challenge under two conditions – that his trainer Jack Swagger would be in his corner, and that he could choose a special guest referee – which Lawler accepted. The next week, Cole revealed John "Bradshaw" Layfield as the special guest referee. However, Steve Austin, who returned that night, interfered in the contract signing by delivering a Stone Cold Stunner to JBL and signing the contract himself, thereby making himself the special guest referee. Cole continued to insult Lawler over the following weeks, even bringing Lawler's son Brian Christopher, who insulted Lawler, and calling him a bad father, before slapping him in the face and leaving. After that, Jim Ross, Lawler's best friend, confronted Michael Cole, and called him a "rat bastard", for what Jack Swagger attacked Ross, and later Lawler, who tried to save Ross.
Another plot building up towards WrestleMania involved CM Punk and Randy Orton. When 2011 began, CM Punk became the leader of the The New Nexus. At the Royal Rumble pay-per-view, Punk cost Orton the WWE Championship telling him that it was his revenge for Orton punting him at Unforgiven in 2008. Later that night, Punk was forced to forfeit the World Heavyweight Championship in a championship scramble. On February 28 the anonymous Raw General Manager scheduled a match between Punk and Orton. In addition, the General Manager said that Orton will face one of the members of the New Nexus each week. If Orton lost, his opponents would be allowed to be in Punk's corner at WrestleMania; if he won, his opponent are banned from attending the event. Orton won every match so Michael McGillicutty David Otunga and Mason Ryan are banned from ringside. Before WrestleMania, Punk hit Orton's right leg with a wrench after Punk used Orton's wife as bait to lure Orton to the parking lot.
Another feud heading into WrestleMania was between Rey Mysterio and Cody Rhodes. On the January 21 episode of SmackDown, Mysterio and Rhodes had a match where Mysterio broke Rhodes's nose with the 619. Rhodes, who underwent facial reconstruction surgery, later accused Mysterio of forcing him to miss the Royal Rumble match and the Elimination Chamber match for the World Heavyweight Championship, as well as ruining his 'dashing' gimmick. On the March 4 episode of SmackDown, Cody's father, Dusty Rhodes, came out to talk to Mysterio and asked Cody to apologize for his accusation, but it turned out to be a setup to allow Cody to attack and unmask Mysterio. The next week, Rhodes challenged Rey to a match at WrestleMania, and Mysterio accepted. The next week, Rhodes attacked Rey again, during Mysterio's match against Drew McIntyre. However, Mysterio retailed the next week, attacking Rhodes, until Rhodes escaped the ring.
On the March 14 episode of Raw, Nicole "Snooki" Polizzi appeared as a guest star and exchanged insults with Vickie Guerrero backstage. Later that night, Vickie defeated Trish Stratus with the help of LayCool (Michelle McCool and Layla). After the match, Snooki, who observed the match at ringside, took down LayCool after being provoked by McCool. A brawl ensued between Snooki & Stratus and LayCool until LayCool retreated from the ring. Vickie then proposed a six-person mixed tag team match at WrestleMania between LayCool & her boyfriend, Dolph Ziggler, and Snooki, Stratus, and John Morrison which Snooki accepted. In the buildup to the match, a vignette aired, showing Snooki and Stratus in a bar, where Stratus said that they were training for their WrestleMania match. On the vignette, Snooki fought a man, and later Snooki and Stratus fought LayCool on the bar, after LayCool started mocking Snooki and Stratus.
In an eight-man tag team match, The Corre (Wade Barrett, Ezekiel Jackson, Justin Gabriel and Heath Slater) was scheduled to wrestle Big Show, Kane, Santino Marella and Kofi Kingston. The Corre had been going after Big Show on SmackDown, but Big Show and Kane joined forces to beat down The Corre on Raw two weeks before WrestleMania. Later, Kane and Big Show helped Vladimir Kozlov and Santino Marella fend off an attack by The Corre. On April 2, after a WrestleMania Axxess match between Kozlov and Tyler Reks, The Corre attacked Kozlov, leaving his shoulder injured. Kofi Kingston, who recently lost the Intercontinental Championship to Barrett, was chosen as Kozlov's replacement.
In September 2009, it was reported that the city of Atlanta was seeking to host WrestleMania XXVII at the Georgia Dome. Atlanta's main rival bid came from the city of Miami, Florida who proposed to host the event at Sun Life Stadium along with WrestleMania Axxess at the Miami Beach Convention Center and the WWE Hall of Fame ceremony at the American Airlines Arena. Miami would eventually become the host for WrestleMania XXVIII. Atlanta was formally announced as the site at a press conference on February 1, 2010. According to WWE's senior vice president of special events, John Saboor, Atlanta was ultimately chosen for, among other reasons, "their track record of success with large events, rich in its tradition with the WWE, and great infrastructure." The event marked the first time WrestleMania has been held in the state of Georgia.
Along with WrestleMania XXVII, a series of events grouped as "WrestleMania Week" was held in the week preceding the event including WrestleMania's annual WrestleMania Axxess fan convention, the 2011 WWE Hall of Fame ceremony, the fourth annual WrestleMania Art exhibition and auction, and a Celebrity Pro-Am Golf tournament. WrestleMania Axxess was held at the Georgia World Congress Center, while the WWE Hall of Fame ceremony took place at the Philips Arena. It was the first pay-per-view event under WWE's promotional rights deal with Kmart. Under the deal, Kmart will be the official sponsor for all of WWE's live events in the United States for the rest of 2011. As another part of the promotion for the event, WWE Magazine released a "Guide to WrestleMania XXVII" app for the iPhone, iPod Touch and iPad, offering information about the upcoming event as well as trivia from past events.
"Written in the Stars" by Tinie Tempah was the theme song for the event. "Diamond Eyes (Boom-Lay Boom-Lay Boom)" by Shinedown served as the secondary theme song, while R&B singer Keri Hilson performed "America the Beautiful" at the start of the show. Celebrities and former wrestlers that appeared in WrestleMania XXVII segments include Snoop Dogg, Pee Wee Herman, Gene Okerlund, Mae Young and Roddy Piper.
Before the event aired, two dark matches took place. In the first match pitted King Sheamus against Daniel Bryan in a lumberjack match for the United States Championship. During the match, a brawl broke out between the lumberjacks outside the ring, resulting in the match ending in a no contest. SmackDown General Manager Theodore Long then called for a battle royal to take place. The Great Khali won the match after last eliminating Sheamus.
As the show went live on pay-per-view, R&B singer Keri Hilson performed "America the Beautiful". Soon after, The Rock, the guest host, walked to the ring and cut a promo, mocking John Cena as well as firing up the crowd for WrestleMania.
In the first match Edge (with Christian) defended the World Heavyweight Championship against the 2011 Royal Rumble winner Alberto Del Rio (with Ricardo Rodriguez and Brodus Clay. Early in the match, Del Rio focused on Edge’s injured arm and Christian fended off Clay and Rodriguez. After some back and forth action, the ending came when Edge applied the Edgecator while Del Rio applied the Cross Armbreaker. When both men got up, Edge delivered the Spear for the win. After the match, Edge and Christian destroyed Del Rio’s car. This would end up being Edge's last televised match, as he retired the next week on Raw due to a legit neck injury.
The next match pitted Cody Rhodes against Rey Mysterio, who came out dressed as Captain America. Rhodes dominated most of the match, however, Mysterio managed to gain control later on. The ending saw Mysterio removed Rhodes' face mask and deliver headbutts but Rhodes countered by removing Mysterio’s knee brace. When Rey went for a dive, Rhodes knocked out Mysterio with the knee brace and executed the Cross Rhodes for the win.
In the next match, Kane, Big Show, Santino Marella and Kofi Kingston faced The Corre (Intercontinental Champion Wade Barrett, Ezekiel Jackson and WWE Tag Team Champions Heath Slater and Justin Gabriel) in an 8-Man Tag Team Match. The match lasted two minutes, ending Slater receiving a Cobra from Santino and a WMD from Big Show. Big Show then pinned Slater to win.
In the next match, Randy Orton faced CM Punk. Punk spent most of the match focusing on Orton’s injured knee, until Orton gained control later in the match. Orton then attempted a punt kick, but his injured knee stopped him. Punk attempted the GTS, but Orton went for an RKO. Punk dodged and went for a Springboard clothesline, but Orton delivered an RKO for the win.
In the next match, Michael Cole (with Jack Swagger) faced Jerry Lawler, with Stone Cold Steve Austin as the special guest referee. For this match, Booker T and Jim Ross joined Josh Mathews on commentary. The match began with Lawler trying to get Cole out of his "Cole Mine", a small glass box that Cole would announce from. After some time, he did so and started attacking him. Cole managed to counter and had the upper hand on Lawler for most of the match. Swagger tried to help Cole by throwing in the towel when Lawler began to take control but was denied and received a Stone Cold Stunner. Lawler then forced Cole to submit with the ankle lock while Stone Cold mocked him. After the match, Stone Cold shared a beer with Lawler and stunned Booker T, who came out to celebrate with Lawler. After Lawler had seemingly won, the anonymous Raw GM reversed the decision in an email read by Mathews because Stone Cold was a biased referee, making Cole the winner by disqualification. Stone Cold then proceeded to stun Mathews as well in retribution. Lawler then replaced Mathews and Booker T as the color commentator for the rest of the night, with Jim Ross doing the play-by-play.
In the next match, The Undertaker faced Triple H in a No Holds Barred Match. Triple H entered to For Whom The Bell Tolls by Metallica wearing a mask and suit, then removed it for his normal entrance theme. Undertaker entered to Ain't No Grave (Gonna Hold This Body Down) by Johnny Cash wearing a hat and suit. The match began with Undertaker and Triple H brawling outside of the ring, destroying Michael Cole’s "Cole Mine" in the process. Triple H delivered spinebuster to Undertaker through a broadcast table. The match went back and forth, as Undertaker delivered a Chokeslam and a Last Ride, but Triple H kicked out of both. After, Triple H performed a Pedigree for a near-fall. Undertaker then performed the Tombstone Piledriver for a near-fall. Triple H then hit Undertaker with a chair to the head and delivered a DDT on the chair. After more back and forth action, Triple H executed a second Pedigree for another near-fall. Triple H immediately delivered a third Pedigree for a near-fall. After many steel chair shots, and telling Undertaker to stay down, Triple H executed Undertaker’s Tombstone Piledriver for a near-fall. Triple H then grabbed a sledgehammer, but Undertaker applied Hell’s Gate on Triple H. Eventually, Triple H submitted, meaning Undertaker’s WrestleMania streak continued to 19-0. After the match, WWE Medical Staff had to help the Undertaker after he collapsed outside the ring and could'nt walk under his own power.
The next match was a six-person mixed tag team match, which saw John Morrison, Trish Stratus, and Nicole "Snooki" Polizzi competing against a team consisting of Dolph Ziggler and LayCool (Michelle McCool & Layla). The match lasted a few minutes, with the ending coming when Morrison delivered Starship Pain on the outside of the ring to Ziggler and Snooki performed a cartwheel splash on McCool to get the win for her team.
In the last match, John Cena challenged WWE Champion The Miz (accompanied by Alex Riley). During the match, Cena delivered the Five Knuckle Shuffle to The Miz. Cena attempted the Attitude Adjustment, but Miz countered with a DDT. There was a lot of back and forth action until The Miz executed the Skull Crushing Finale and Cena executed an Attitude Adjustment on Miz - both for near-falls. Both men fought outside of the ring, knocking each other out in the process, and were counted out. The Rock came out to intervene, when a message from the Anonymous Raw General Manager arrived. The Rock went to read it, but then disregarded it and restarted the match under no disqualification, no countout, no time limit stipulations. Cena dragged Miz back inside the ring and attempted an Attitude Adjustment. The Rock stalked Cena from behind and performed a Rock Bottom on him. Taking advantage, The Miz then pinned Cena for the win. After the match, The Rock had a staredown with Miz until Rock delivered a spinebuster and a People’s Elbow. WrestleMania XXVII went off air with The Rock posing on top of the turnbuckles for the fans.
The following night on Raw, John Cena and The Rock agreed to face each other in a match at WrestleMania XXVIII, marking the first time a match had been announced almost a year in advance for any WrestleMania. Later on Cena won the WWE Championship in a Triple Threat Steel Cage match against The Miz and John Morrison at Extreme Rules. The Raw after Extreme Rules, Cena defended the WWE Championship against The Miz in a singles match after being restarted due to the referee noticing interference from Alex Riley after Miz winning, and again later on in an "I Quit" match at Over the Limit against Miz. Later in a backstage segment Cena "congratulated" The Rock on his birthday, telling him to bring it on for WrestleMania while showing off the WWE Championship, implying that their match at WrestleMania XXVIII will be for the WWE Championship, continuing on with their feud. However, Cena would go on to lose the WWE title three times that year, twice to CM Punk, and once to Alberto Del Rio. John Cena and The Rock finally faced off at WrestleMania XXVIII, with The Rock winning after a Rock Bottom, and The Rock went on to face John Cena in a rematch at WrestleMania 29 with The Rock's WWE Championship on the line, which John Cena won after an AA.
On the April 11 Raw, Edge retired due to a legit neck injury, marking his last match for the company against Del Rio at WrestleMania. Edge vacated the World Heavyweight Championship on the April 12 live edition of SmackDown (replayed on April 15), therefore retiring as world champion. Christian would win the title at Extreme Rules in a ladder match against Del Rio, only to lose it at the hands of Randy Orton, on the May 6 episode of SmackDown.
Following their loss at WrestleMania (not to mention failing to regain the Divas Championship), tension rose in LayCool. After two weeks of couples therapy, a bitter Michelle McCool turned on Layla, dissolving their team. Layla and McCool would face off in a match at the Extreme Rules pay-per-view with no count-outs, no disqualifications, and the loser has to leave WWE. Layla went on to win the match, resulting in McCool's subsequent - and legit - departure from WWE.
As a consequence of using a chair shot to the head, Triple H and The Undertaker were legitimately fined by the WWE for violating the company's "concussion policy" at the event. After a ten-month hiatus, The Undertaker returned on January 30, 2012 episode of Raw to confront Triple H before challenging him to a rematch at WrestleMania XXVIII, having felt unsatisfied with having to leave victorious not under his own power. After Triple H refused despite insistence from Shawn Michaels, The Undertaker mocked him by calling him a coward and knowing that Michaels was better than him. This angered Triple H to the point that he finally accepted The Undertaker's challenge, but under the stipulation that their match be a Hell in a Cell Match. Soon after the match was made, Michaels confirmed he would officiate the match as special guest referee. Undertaker defeated Triple H at WrestleMania 28 with their match dubbed as an "End of an Era" and extended his Undefeated WrestleMania Streak to 20-0.
As a consequence of The Miz hitting his head on concrete when he and Cena were originally counted out, he suffered a legitimate concussion and to the present day The Miz himself has said that he can't remember anything about the match or the aftermath.
WrestleMania XXVII was also the first and only WrestleMania where no championship belts changed hands.
WrestleMania XXVII received mixed reviews from critics. The Sun in a mixed review said The Rock as host "never quite clicked" and that the opening segment involving The Rock was "excessive and generic". However, they called the World Heavyweight Championship match "pretty good", the Orton-Punk match "a little gem" with "clinical timing and execution", and the WWE Championship match "odd" and that the match itself "never really got going". They praised the Undertaker-Triple H match, calling it "match of the night" and saying "the emotion and drama in the match was incredible". Overall, they awarded the event an 5.5 out of 10. Canadian Online Explorer's professional wrestling section gave the entire event 8 out of 10. The World Heavyweight Championship match received a 7 out of 10, the Undertaker-Triple H match received a 9.5 out of 10, the WWE Championship match received a 3 out of 10 and the CM Punk-Randy Orton match received a 7 out of 10.
The attendance record for WrestleMania XXVII was announced as 71,617. WWE's number was later confirmed by officials at the Georgia Dome.