City Orlando, Florida Branding Mix 105.1 | Broadcast area Central Florida Slogan "Orlando's Best Mix" | |
Frequency 105.1 MHz (also on HD Radio)
105.1 HD-2 for Orlando International Airport Information First air date August 15, 1967 (as WWQS) | ||
WOMX-FM (105.1 MHz) is a commercial radio station licensed to Orlando, Florida. The station is owned by CBS Radio and airs a Hot Adult Contemporary radio format known as "Mix 105.1." WOMX-FM's studios and offices are located on Pembrook Drive in Maitland and the transmitter tower is off Fort Christmas Road in Bithlo.
Contents
WOMX-FM operates with 94,000 watts and covers much of the Eastern region of Central Florida, from Daytona Beach to the north, Lakeland to the west and Palm Bay to the south.
HD Programming
WOMX-FM also carries an information service for Orlando International Airport on its HD2 subchannel, known as "Fly MCO Radio" with MCO being the airport's IATA code.
History
105.1 FM first signed on the air on August 15, 1967 as WWQS. It was co-owned with AM 1440 in Winter Park, Florida (now WPRD). Both stations were owned by Rounsaville Radio, eventually taking the call letters WBJW-AM-FM, with the FM as a contemporary hits station and the AM airing an easy listening format. 105.1 was sold to Nationwide Communications in 1982, then Omni American and then to Shamrock Broadcasting in 1996, Chancellor Media in 1997 (which would subsequently merge with AMFM and then Clear Channel), then to Infinity Radio (CBS) in 2000.
The station began broadcasting as WOMX-FM on September 14, 1989, with the call letters standing for Orlando's MiX. (WOMX was formerly the call sign for a Coast Guard ship based in Biloxi, Mississippi.) Initially, Mix 105.1's format was characterized as "Adult Top 40", but was quickly modified to a slightly more mature "Hot Adult Contemporary" sound, with a greater emphasis on hits from the past two decades.
The station signed on with Mike Elliot and Beth Ann Schaffer in mornings, Tracey Young in middays, Dave Kelly in afternoons, and Nick Sanders ("Nick At Night") in the evening slot. Overnights were hosted by Keith Summers. The station was first programmed by Brian Thomas, now PD of WCBS-FM in New York City. In late 1990, the station launched the morning show Scott and Erica in the Morning, with Scott McKenzie and Erica Lee, after Mike Elliott left for a job in Tampa.
Longtime morning show co-host Erica Lee was fired January 7, 2010 after 19 years at WOMX-FM. Scott remained as the anchor and face of WOMX-FM's morning show, joined by Dana Taylor and Jay Edwards. Following a move to more rhythmic content on CBS Radio-owned hot AC stations (WBMX Boston, WQAL Cleveland and WTIC-FM Hartford) WOMX-FM began adding more rhythmic music to go up against Top 40 station WXXL, owned by Clear Channel Communications (now iHeart). Ratings had been up for WOMX-FM after the playlist tweak, and also caused rival soft adult contemporary station WMGF to phase in more hot AC content.
WOMX-FM is the oldest hot adult contemporary in Florida under CBS Radio ownership, while CBS Radio's other hot ACs (WHFS-FM Tampa and WPBZ West Palm Beach) had the format since 2010 and 2011, respectively. As of July 2014, those stations have switched formats, with WHFS-FM flipping to sports radio (as well as being sold to Beasley Broadcast Group), and WPBZ sold to a new owner and flipping to country music. That made WOMX-FM not only the oldest Hot AC station in Florida under CBS Radio ownership, but once again, CBS Radio's only Florida Hot AC station.
On August 11, 2015, morning host Scott McKenzie died at the age of 59 after suffering from non-Hodgkin lymphoma for seven years. Mornings are now hosted by Jay Edwards, Dana Taylor and Adam Alexander, known as "The Morning Mix."