Joe Harris (José Ferrer) is a popular, established local radio news reporter covering Broadway entertainment with a wise-guy attitude. Herb Fuller is the network's undisputed star. When Fuller dies in an auto accident, Philip Carleton (Dean Jagger), president of the Amalgamated Broadcasting Network, assigns Harris to prepare a memorial extravaganza, including an elaborate public viewing and a special memorial show featuring interviews with Fuller's radio cast, the "Fuller Family," (based on Arthur Godfrey's cast of "Little Godfreys") and others who knew him. Carleton dangles a chance at Harris becoming Fuller's replacement if he succeeds.
Assisted by network PR man Nick Cellentano (Jim Backus), Harris is intrigued by odd comments at the public viewing, including some from various individuals who attend strictly out of boredom and are indifferent to Fuller.
Harris meets Sid Moore (Keenan Wynn), Fuller's longtime producer, who offers his assistance while realizing Harris is in line to become Fuller's successor. Aided by his secretary Ginny (Joanne Gilbert), Harris discovers Fuller was an alcoholic and an unethical womanizing egomaniac who became a star in spite of it. He is visited by Paul Beaseley (Ed Wynn), owner of a tiny Christian radio station in New England, who first hired Fuller, impressed by his inspirational poetry and treated him as a son, only to discover Fuller's dark side. Harris is initially condescending to the mild-mannered Beaseley, but by the time he finishes his story, Harris is apologetic.
Harris's investigations reveal Fuller's relationship with Carol Larson (Julie London), the alcoholic vocalist on his show, and various conflicts of interest involving his relationship with various song publishers whose songs were performed on Fuller's program. Fuller bandleader Eddie Brand (played by real-life bandleader Russ Morgan), hoping to remain on what he, too, suspects will become Harris' show, dutifully records an artificially sincere sound bite regarding Fuller.
Moore signs Harris to a contract, then reveals more of Fuller's escapades. Carleton privately warns Harris of Moore's duplicitous nature, telling the newsman that the network will spin his chances of becoming Fuller's successor negatively so that Moore agrees to release him from the contract, adding if Harris cannot secure a release, the network will turn elsewhere. Amassing the research into a script, Harris has to choose between praising the beloved, amusing and warm-hearted Fuller the public saw or unmasking the phony beneath the image.
Harris makes up his mind as the broadcast starts, throwing away his prepared script to tell the truth about Herb Fuller. As Carleton and Moore listen in, Moore realizes what Harris is about to do. He rips up Harris' contract and demands Carleton stop the broadcast. Seeing that Moore has done precisely what he had hoped for, Carleton refuses to stop the broadcast, explaining that he can market Harris as a man of principle and honesty to the public just as easily as his network marketed Fuller's phony image.
While the movie was based on the controversy surrounding Arthur Godfrey, whose tabloid real-life persona contrasted with his warm-hearted public demeanor, the fictional Fuller's failings differed greatly. Godfrey's controversies were mostly public, not private. Godfrey's womanizing was long-rumored but never confirmed, and he was not a heavy drinker like Fuller. Godfrey's reputation for bullying members of his cast offstage was one exception. That situation, originally private, only became public with the October 19, 1953 on air firing of singer, and popular Godfrey show discovery, Julius LaRosa. LaRosa violated an unwritten rule against Godfrey show regulars hiring personal management. An overblown scandal at the time, LaRosa only saw his career flourish as daily negative press against his former employer grew. Godfrey was also known to relish confrontations with CBS network executives, including criticizing them on the air, aware the high profits from commercial time on his three television and radio programs gave him the upper hand. Unlike Fuller, Godfrey survived lung cancer surgery and remained on CBS radio until 1972. He died in 1983.José Ferrer as Joe Harris
Dean Jagger as Philip Carleton
Keenan Wynn as Sid Moore
Jim Backus as Nick Cellantano
Julie London as Carol Larson
Ed Wynn as Paul Beaseley
Russ Morgan as Eddie Brand
Joanne Gilbert as Ginny, Harris' secretary
Barrie Chase as Sexy Secretary (uncredited)
Edward Platt as Dr. O’Connor (as Edward C. Platt)
Robert Foulk as Mike Jack, a radio engineer
Lyle Talbot as Harry Connors
Vinton Hayworth as Charley Carruthers
Henny Backus as Mrs Rieber
Janie Alexander as Mary Browne
Vikki Dougan as Marica, new receptionist
Robert Schwartz as Mailboy
Rest of Cast listed Alphabetically:Dorothy Abbott as ‘American Airlines’ Stewardess (uncredited)
Herbert Baker as Elevator Operator (uncredited)
Eddie Gomez as Proprietor (uncredited)
Johnny Grant as Disc Jockey (uncredited)
Hallene Hill as Old Woman (uncredited)
Jane Howard as Secretary (uncredited)
Adrienne Marden as Voice of Mrs. Fuller (uncredited)
Coleen McClatchey as Secretary (uncredited)
Albert E. Morgan as Voice of Herb Fuller (uncredited)
Steve Pendelton as Voice of Director (uncredited)
Gail Stone as Mary’s Sister (uncredited)