Native name 株式会社セガサミーホールディングス Traded as TYO: 6460 CEO Hajime Satomi (Oct 2004–) Revenue 348 billion JPY (2016) | Type Kabushiki gaisha Industry Mass media Headquarters Japan | |
 | ||
Romanized name Kabushikigaisha Sega Samī Hōrudingusu Founded October 1, 2004; 12 years ago (2004-10-01) Stock price 6460 (TYO) JP¥ 1,582 0.00 (0.00%)24 Mar, 3:00 PM GMT+9 - Disclaimer Subsidiaries Sega, Sammy Corporation, Marza Animation Planet Profiles | ||
Sega Sammy Holdings Inc. (株式会社セガサミーホールディングス, Kabushiki Gaisha Sega Samī Hōrudingusu, TYO: 6460) is a Japanese consolidated holding company formed from the merger of Sega and Sammy in 2004. Both companies are involved in the amusement business (Sega with arcade games, Sammy with pachinko machines), and Sega's fame also comes from their video game franchises and home consoles.
Contents
- Sega
- Sammy Corporation
- Merger
- Performance
- Pachislot and Pachinko machine business
- Entertainment contents business
- Resort business
- Others
- Current affiliates
- Former affiliates
- References
The Sega Sammy logo is a design based on the letter “S,” the initial letter of both companies’ names. The synergy generated by the integration of the two companies are represented by a combination of blue and green, which are the companies’ corporate colors. Furthermore, In the logo, a curved line that suggests the horizon linking the words Sega and Sammy symbolizes the companies’ collaboration, and the Sega Sammy Group’s determination to develop globally.
Sega
Sega was established in Japan in 1951 under the name Service Games when Richard Stewart and Ray LeMaire went to Tokyo under Martin Bromley’s request to gain a new distributor for the company. The company started to distribute provided coin-operated slot machines to U.S. bases in Japan. During the 1960s, Service Games was renamed to Sega Enterprises Ltd. Sega Enterprises sold their first product, the electro-mechanical game called Periscope which became a worldwide hit. In 1969, Sega Enterprises was acquired by U.S. conglomerate Gulf & Western Industries Inc. In 1983, Sega launched the Sega Computer Videogame SG-1000, the first 8-bit video game platform. In 1986, the CSK Group acquired Sega Enterprises through capital participation. Sega Europe Ltd. was established in Europe, and in 1985, Sega Enterprises Inc. was established in the United States. These regional subsidiaries served as a marketing base for amusement arcade machines.
During 1985, Sega released Hang-On, the world's first force feedback game. Sega Enterprises was registered stock on over-the-counter (OTC) market. In 1988, Sega Listed stock on the second section of Tokyo Stock Exchange. Within this year, Sega released the Sega Mega Drive/Genesis, a 16-bit home video game platform that solidified Sega’s presence in the console market. During this year, Sega also launched the R-360, the world's first amusement arcade cabinet could rotate 360 degrees in all directions. In 1991, Sega released Sonic the Hedgehog as a competitor mascot to represent Sega against Nintendo’s Mario, and with 15 million copies sold, Sonic the Hedgehog spawned multiple sequels over the years and became Sega’s flagship franchise.
In 1992, Sega released Virtua Racing in order to utilise polygonal 3D-graphics engines, and in 1993, Sega released Virtua Fighter, the world's first polygonal 3D fighting game. The Virtua Fighter series resulted in various world records including "First Polygon Based Fighting Game", "First 3D Fighting Game", and "First Fighting Game for a 32-bit Console". In 1994, Sega launched the Sega Saturn, a 32-bit home video game platform. In 1995, Sega launched Print Club Arcades in partnership with Atlus. In 1996, Sega released Sakura Wars, a Japan exclusive sim-based Strategy RPG that became a cultural phenomenon within Japan spawning a multi-media franchise. In 1998, Sega launched the Sega Dreamcast. In 2000, Sega Enterprises changed their name to Sega Corporation. During this year, Sega released Phantasy Star Online, the first networked role-playing game (RPG) for home video game platforms. In 2001, Sega discontinued the Dreamcast and withdrew from the console hardware industry to become a third-party video game developer and publisher.
Sammy Corporation
Sammy Corporation was founded on 1975 as Sammy Industry Co., Ltd. by Japanese Business magnate, Hajime Satomi. It was formed from Satomi Corporation's manufacturing and marketing divisions for amusement arcade machines. In the 1980s, Sammy marketed and sold Pachislot machines, and in the 1990s, Sammy expanded their portfolio by marketing and selling Pachinko machines. These two business ventures have been the primary pillar of Sammy Corporations revenue. During 1997, Sammy Industry Co., Ltd. changed its name to Sammy Corporation. By 2000, Sammy Corporation was listed in the Tokyo Stock Exchange's 1st section, indicating it as a "large company". Outside of Pachinko and Pachislot industry, Sammy Corporation was also involved in the video game industry as a publisher for fighting games such as the Guilty Gear series (developed by Arc System Works), The Rumble Fish series (developed by Dimps) and Survival Arts.
Merger
According to the first Sega Sammy Annual Report, the merger of the two companies happened due to the companies facing difficulties. According to chairman Hajime Satomi, Sega had been in the red for nearly 10 years and lacked a clear financial base. Sammy, on the other hand, feared stagnation and overreliance of its highly profitable pachislot and pachinko machine business, and wanted to divesify its business in new fields, using Sega's broader range of involvement in different entertainment fields.
Together, as the Sega Sammy group, the company has grown and acquired and founded multiple companies.
Until 2015, the group was structured in four areas.
For the better half of the first decade of the holding's existence it has sought the arcade machine sales of Sega and the pachinko sales of Sammy, as its biggest financial incentive. A shift happened in the 2010s, leading to the "Group Structure Reform" in 2015. Casinos, resorts and digital games are now the biggest financial incentives. Arcade sales and packaged games from Sega has softened, while growth in pachinko sales is not anticipated.
Today the group is structured around the entertainment, resort and pachinko/pachislot industries. With the exception of Sega's theme park business (Sega Live Creation), the consumer, amusement machine and amusement center businesses are in the entertainment sector of the group, led by Sega.
Performance
Sales
Operation income
Pachislot and Pachinko machine business
These are the companies and subsidiaries affiliated with Sega Sammy Group's pachislot and pachinko machine business.
Entertainment contents business
The entertainment contents business provides a diverse range of entertainment from digital content to toys. These are the companies and subsidiaries affiliated with Sega Sammy Group's entertainment contents business.