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Pinocchio (2014 TV series)

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Country of origin
South Korea

Final episode date
15 January 2015


Written by
Park Hye-ryun

First episode date
12 November 2014

Number of episodes

Pinocchio (2014 TV series) Pinocchio 2014 TV series Wikipedia


Directed by
Jo Soo-wonShin Seung-woo

Park Shin-hyeLee Jong-sukKim Young-kwang

Opening theme
"Non-Fiction" by Every Single Day

PaekSang Arts Award for Most Popular Male in Television

Lee Jong‑suk, Park Shin‑hye, Kim Young‑kwang, Lee Yu‑bi, Lee Pil‑mo

I Can Hear Your voice, The Heirs, Doctor Stranger, W, Doctor Crush


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Pinocchio (Hangul: 피노키오; RR: Pinokio) is a 2014–2015 South Korean television series starring Park Shin-hye, Lee Jong-suk and Kim Young-kwang. It aired on SBS from November 12, 2014 to January 15, 2015 on Wednesdays and Thursdays at 21:55 (12:55 UTC) for 20 episodes.


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Pinocchio (2014 TV series) Pinocchio Korean Drama AsianWiki

In the year 2000, Ki Ha-myung is leading a happy life with his parents and older brother Jae-myung, until his father Ki Ho-sang, the captain of the firefighting squad, dies in a factory explosion during a rescue attempt along with several of his men. When Ho-sang's body is initially missing, the media sensationalizes the case by scapegoating him. In a battle for ratings, cold and calculating MSC reporter Song Cha-ok alleges that Ho-sang survived the blast, and is currently in hiding because he was responsible for the deaths of his men. This causes the Ki family to become outcasts in their neighborhood and objects of national scorn. Ki Ho-sang's wife kills herself and her younger son (Ha-myung) by jumping off a cliff, and Jae-myung blames their deaths on the media, particularly Cha-ok.

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But Ha-myung is alive, having been rescued from the water by Choi Gong-pil, a kind elderly man who lives on Hyangri Island. Gong-pil, who may either have Alzheimer's disease or trauma-induced memory loss, believes that Ha-myung is his older son Choi Dal-po, a simpleton who had died thirty years earlier. Ha-myung, who has no one else in the world, embraces the deception and treats Gong-pil as his father. Gong-pil officially adopts Ha-myung, now named Dal-po, and places him in the family register as his eldest son. Five months later, when Gong-pil's younger son Choi Dal-pyung moves to the island with his daughter Choi In-ha, they are flabbergasted to be told by Gong-pil to address a mere boy as their "older brother" and "uncle," respectively. In-ha has "Pinocchio syndrome," which causes her to hiccup whenever she tells a lie. She idolizes her mother, and hates living on the island after her parents' divorce. The fledgling friendship between Dal-po and In-ha is dashed, however, when he learns that In-ha's mother is none other than Song Cha-ok.

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Five years later, In-ha and Dal-po are high school seniors and classmates at their small-town high school. Dal-po, who is actually a genius, pretends to be dumb (like the real Dal-po) and gets all zeroes in his test scores in order to keep up the deception infront of Choi Gong-pil. With his last-place class standing and scruffy, country bumpkin hair, Dal-po is friendless at school while In-ha is the most popular girl. Dal-po secretly likes In-ha, and he is forced to join a televised quiz show at first to prevent Ahn Chan Soo, who has a crush on In Ha, from confessing to her on national TV. At the TV studio, he runs into the show producer Hwang Gyo-dong, who had been a YGN reporter and one of Cha-ok's rivals, but changed careers after what happened to the Ki family. After seeing Dal-po on TV, and despite knowing that her Pinocchio syndrome limits her career choices, In-ha decides to become a journalist.

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In 2013, the Choi family has moved back to the city. In-ha has spent the last three years after college studying to become a reporter, but continuously fails her job interviews; on the other hand, due to the poverty-stricken condition the Choi's is in, Dal-po is forced to work as a taxi driver in order to make ends meet. Cha-ok, who hasn't seen her daughter in a decade and is now MSC's nightly news anchor and section chief, fails In-ha at her final interview, saying a reporter with Pinocchio syndrome would be useless. Seeing how hurt In-ha is at her mother's rejection, Dal-po becomes determined to help her achieve her dream and announces that he wants to become a reporter as well. A month later, In-ha and Dal-po apply at YGN's "blind" audition for broadcast news reporters, but only Dal-po gets hired. When confronted by Gyo-dong, now-chief of YGN's news desk, Dal-po confesses his real identity as well as his real motive for taking the job: he wants to find his older brother Jae-myung and clear their father's name. But what he doesn't know is that Jae-myung has taken revenge on the factory workers who lied about their father by killing two of them and framing the third one. Meanwhile, with MSC's credibility rating at an all-time low, Cha-ok hires In-ha, using her Pinocchio syndrome in a publicity stunt. Thus, Dal-po and In-ha become rookies at rival networks, and among their colleagues are Seo Beom-jo, who comes from a rich, sheltered chaebol background and has a connection to In-ha via a wrong cellphone number, and Yoon Yoo-rae, once an idol sasaeng fan who now uses those obsessive and determined traits in her new job.

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Later in her line of work, In-ha discovers Choi Dal-po's real identity is Ki Ha-myung and is disgusted by what her mother Cha-ok did to his family during the fire accident. In a lecture held by Cha-ok, In-ha stood up against her and in the process revealing to Jae-myung that Ha-myung, his dead brother, is actually alive. Together, they try to bring Cha-ok down through their honest news reporting all the while uncovering a bigger conspiracy in the news industry.

Main characters

  • Park Shin-hye as Choi In-ha
  • Roh Jeong-eui as young In-ha

  • Pinocchio (2014 TV series) Pinocchio 2014 Trailer Ep2 Romance Drama Comedy Korea TV Series
    In-ha suffers from the Pinocchio Syndrome, where she cannot lie without breaking into hiccups. Instead of choosing to withdraw from the world, she believes in telling it like it is. In-ha chooses to become a reporter because she believes that it might bring her closer to her mother Song Cha-ok, whom she has always idolized. Stubborn and strong-willed, In-ha believes that all news reported must be completely truthful, and goes all out in order to do so. Together with Dal-po, she unravels the truth behind a greater conspiracy, standing up to her mother in the process. Though In-ha initially treats Dal-po as family, her growing feelings towards him grow undeniable with her hiccups.
  • Lee Jong-suk as Choi Dal-po/Ki Ha-myung
  • Nam Da-reum as young Dal-po/Ha-myung
  • After a misleading news report destroyed his family, Ha-myung began to live a new life as Dal-po. He hides his intelligence and past memories behind a facade. His feelings for In-ha have always been conflicted with his hatred for her mother, but he finds that he cannot deny them as they grow older. After years of being a taxi driver, he decides to become a reporter with In-ha to prove his family's innocence, and show reporter Song Cha-ok what being a true reporter means. However, Dal-po soon realizes that a reporter must constantly struggle with the idea of justice and truth in a world where everyone wants to hide the facts for their self-interests.
  • Kim Young-kwang as Seo Beom-jo
  • As a young man born with a silver spoon in his mouth, Beom-jo lived an unexciting but satisfied life until he started receiving texts from a girl named In-ha, which were meant for her mother. Beom-jo became intrigued as the texts steadily came over the years, piquing his interest to meet In-ha. Abandoning his job as a fashion magazine editor, he decides to join In-ha and becoming a reporter. On his journey in learning how to become a reporter, Beom-jo quickly discovers the power of the media and in the process, is made to choose between justice or kinship.

    Supporting characters

    MSC Newsroom
  • Jin Kyung as Song Cha-ok
  • In-ha's estranged mother. A cold, merciless woman who chose to abandon her family for her career. She eventually became one of the best news anchor in the industry.
  • Kim Kwang-kyu as Kim Gong-joo
  • Chief of the MSC News Desk.
  • Kim Young-hoon as Lee Il-joo
  • Im Byung-ki as Yeon Doo-young
  • Yoon Seo-hyun as Lee Joo-ho
  • YGN Newsroom
  • Lee Pil-mo as Hwang Gyo-dong
  • Chief of the YGN news desk. Gyo-dong works with the motto "the truth can change the world". He looks out for Dal-po and tries to discreetly help him in proving his family's innocence.
  • Lee Yu-bi as Yoon Yoo-rae
  • A past sasaeng fan who decides to become a reporter.
  • Min Sung-wook as Jang Hyun-kyu
  • Kang Shin-il as Lee Young-tak
  • Jo Deok-hyun as Jo Won-gu
  • Choo Soo-hyun as Im Jae-hwan
  • Family
  • Jung In-gi as Ki Ho-sang, Ha-myung's father
  • Jang Young-nam as Ha-myung's mother
  • Yoon Kyun-sang as Ki Jae-myung, Ha-myung's older brother
  • Shin Jae-ha as young Jae-myung
  • Byun Hee-bong as Choi Gong-pil, In Ha's grandfather
  • Shin Jung-geun as Choi Dal-pyung, In-ha's father
  • Kim Hae-sook as Park Rosa
  • A wealthy CEO who owns several malls and seemingly a doting mother who spoils her son Beom-jo. But Rosa hides a darker side, having conspired with Song Cha-ok to deliberately divert the news in order to protect her interests.

    Extended cast

  • Lee Joo-seung as Ahn Chan-soo
  • Park Soo-young as Jung Gi-bong
  • Yoon Jin-young as Firefighter
  • Yeom Dong-hyun as Factory supervisor
  • Choi Jong-hoon as Factory worker
  • Kim Young-joon as Neighborhood boy with Pinocchio syndrome
  • Ahn Sun-young as Broadcast station writer
  • Woo Hyun as Dal-po's homeroom teacher
  • Im Do-yoon as Go Ji-hee
  • Lee Jung-soo as Lost hiker
  • Hong Hyun-hee as Teacher Yoon
  • Lee Seung-woo as Ahn Joon-ki, Chan-soo's eldest child
  • Cameo appearances

  • Im Sung-hoon as Quiz show host (ep 1–2)
  • Jang Gwang as High school principal (ep 2)
  • Jung Woong-in as Min Joon-gook (ep 2)
  • Jang Hang-jun as Director (ep 2)
  • Kim Min-jung as Dal-po's blind date prospect (photo, ep 3)
  • Lee Bo-young as Hye-sung car navigation (voice, ep 3)
  • Kim Heechul as Yoo-rae's cellphone wallpaper (photo, ep 8)
  • Bae Suzy as Beom-jo's blind date prospect (photo, ep 12)
  • Yoon Sang-hyun as Cha Gwan-woo, Jae-myung's public defender (ep 12)
  • Lee Joon as Fama, idol singer investigated for propofol use (ep 19)
  • Kangnam as Cha-ok's student (ep 20)
  • Production

    This series reunited actor Lee Jong-suk and actress Kim Hae-sook with screenwriter Park Hye-ryun and television director Jo Soo-won, who had collaborated a year before on I Can Hear Your Voice (2013).

    First script reading took place October, 2014 at SBS Production Center in Ilsan, South Korea.

    Original soundtrack

    English titles are adapted from iTunes Store, and credits from Naver Music.

    International broadcast

  • China – Youku Tudou: The online broadcasting rights were sold at a record price of US$280,000 per episode, making it the most expensive Korean drama ever to be sold in China at the time. As of January 23, 2015, it has an accumulated view of 1 billion in Chinese video-sharing website Youku.
  • Indonesia – ONE TV ASIA, RCTI (June 3, 2015)
  • Japan – EISEI GEKIJO (衛星劇場 : Satellite Theater)
  • Malaysia – ONE TV ASIA & 8TV (Malaysia)
  •  Israel – Viva Plus
  • Singapore – ONE TV ASIA & Mediacorp Channel U
  • Philippines – GMA Network (July 1 - August 27, 2015) and GMA News TV re-aired last July 11 to August 5, 2016
  • Taiwan – ETTV
  • United States – KBFD
  • Hong Kong – Now TV
  • Mongolia – Mongol TV
  • Myanmar – Channel 7 (March 2015 – May 2015)
  • Thailand – Channel 7 & MEDIA84 (January 23, 2016; repeat: February 10, 2017)
  • Vietnam – HTV2 (June 15, 2016 – July 2016)
  • References

    Pinocchio (2014 TV series) Wikipedia

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