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Noreena Hertz

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Noreena Hertz


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Eyes Wide Open: How to Make S, The Silent Takeover, The Debt Threat, IOU, Russian business relationsh


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Noreena Hertz (born 24 September 1967) is an English academic, economist, author and the Economics Editor of ITV News. In 2001 The Observer newspaper dubbed her "one of the world's leading young thinkers" and Vogue magazine described her as "one of the most inspiring women in the world.". In September 2013 Hertz was featured on the cover of Newsweek Magazine. Describing herself as "a campaigning academic", critics have called her "a do-gooder who moves like a grasshopper from one high-profile good cause to another." She has been called the "Nigella Lawson of economics" by the UK media,"because she combines striking beauty with a formidable mind." Fast Company magazine has named her "one of the most influential economists on the international stage" and observed: "For more than two decades [her] economic predictions have been accurate and ahead of the curve." Vivienne Westwood has said of her writing: "That is what punk was all about".


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Hertz's books are published in 22 languages.

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Noreena hertz how to use experts and when not to

Early life

Noreena Hertz Noreena Hertz Wikipedia the free encyclopedia

Hertz is a great-granddaughter of British Chief Rabbi Joseph H. Hertz, and was born and brought up in East Finchley, London. When she was 20 years old, her mother, the fashion designer and feminist activist Leah Hertz, died of cancer.

Noreena Hertz Don39t make a decision without this woman Noreena Hertz

Hertz was a precocious child and began her schooling aged just 3 years, taking her A levels at age 16. She first attended North London Collegiate School followed by Westminster School. She graduated from University College London in philosophy and economics at the age of 18. She then attended The Wharton School, Philadelphia, where she majored in finance and earned her MBA at age 21. Hertz then worked for a short period at Triad Artists, a talent agency in Los Angeles, California, where she originally planned to break into the film industry as a producer, before taking up a position as a consultant for the International Finance Corporation (IFC) in Saint Petersburg, Russia. Disillusioned by what she perceived as failings in the World Bank's approach to post-Soviet reforms, she quit her post and worked briefly for the European Bank for Reconstruction and Development. Of the IFC, she said: "Early on I raised the issue of social safety nets and was quite shocked to see how clearly my concerns were dismissed." Having returned to the UK she studied for a PhD in economics and business at King's College, Cambridge. Her Cambridge doctoral thesis, Russian Business Relationships in the Wake of Reform was published in 1997 by St. Martin's Press.

The Silent Takeover (2001)

In The Silent Takeover: Global Capitalism and the Death of Democracy Hertz warned that unregulated markets, corporate greed, and over-powerful financial institutions would have serious global consequences that would impact most heavily on the ordinary citizen. Hertz received a record six-figure advance from Random House for the book which, in pre-publicity, she promised would "make economics sexy." Although the book became a bestseller, it was not well-received when first published. Francis Beckett, for The Independent, later observed that the book "was lavishly praised and savagely attacked in equal measure" but had nevertheless "launched her as a new sort of thinker - the first prominent British radical left winger to come out of the business schools." Howard Davies, reviewing it for London's The Guardian newspaper, dismissed it as "globaloney", written in "a style beloved of airport-newsstand business books: random statistic piled on borrowed anecdote, larded with a bit of homespun cod philosophy, shaken not stirred."

Tariq Ali, for The Independent, called the book "well-intentioned" but "a much milder version [of] three more vigorous North American texts that have already achieved cult status" (Naomi Klein's No Logo, Thomas Frank's One Market Under God and Kalle Lasn's Culture Jam.) Ali characterised it as neoliberal, "Third Way anti-capitalism" and concluded "What Hertz really wants is a government that can unite business interests with those of ordinary people - like expecting homoeopathic drops to cure a cancer."

Will Self described the book as "superficially readable" but was critical of Hertz's ideology, calling it "an aggressive questioning of the pernicious status quo, but with only a febrile grasp on any potential solution - what used to be expected of a precocious adolescent, rather than a Cambridge assistant professor entering her mid-thirties."

Frank Fitzgibbon, for The Sunday Times, described it as "well-written, colourful and sometimes entertaining" but ultimately "one long whinge, full of hackneyed observations... like a 212-page Guardian editorial on the venality of politicians, the evils of big business and the right-on credentials of concerned citizens." Responding to the book's advance publicity which said The Silent Takeover "provides a new and startling take on the way we live now", Fitzgibbon observed: "With the possible exception of a quote from Bhutan's king, Jigme Singye Wangchuck - "gross national happiness is more important than gross national product" - there is nothing in this book that is not already known to anybody with a passing interest in business and current affairs. It has all been said before but, to her credit, Hertz says it with style and with her telegenic looks she should be in demand on the chat-show circuit."

Jennifer Szalai, for the New Statesman, wrote that the book was "at best, an anaemic objection to global capitalism" and pointed out: "For anybody who has read anything about corporations beyond their annual reports... the examples in this book are nothing new." Szalai described Hertz's "line of argument" as "a listless string of tired phrases, exposing her apparent ambivalence on the subject."

IOU: The Debt Threat (2004)

IOU: The Debt Threat and Why We Must Defuse It comprised a study of debt in developing countries and provided Hertz's blueprint for development. Paul Kingsnorth, reviewing for the New Statesman, wrote: "Noreena is the Joanne Harris of political writing - and IOU, like its author, is all style and no substance." Kingsnorth said that her explanation of the debt issue was: "All fine, but also largely redundant, because this stuff has been circulating for years, and Hertz adds nothing new to the mix." He also found sections of the book "misleading" and noted that "her old employer the World Bank emerges with a curiously positive report card from a book about a problem it created almost single-handedly. The bank's former chief economist Larry Summers is represented as a passionate champion of the poor. Perhaps Hertz is not aware of the infamous internal memo that was leaked from the bank, in which this angelic man wrote: I think the economic logic behind dumping a load of toxic waste in the lowest-wage country is impeccable and we should face up to that... I've always thought that underpopulated countries in Africa are vastly underpolluted..." He dismissed the book as simply "going through the motions" and "remarkably bad writing."

Richard Adams, for The Guardian, wrote: "There is nothing here that will surprise readers of Susan George's 1988 book A Fate Worse than Debt, which remains the most forceful call for undoing the burden of the developing world." Hertz's proposed solutions were, he wrote, not well defined. "Some of her suggestions are patronising - setting up panels of international "overseers" for aid funding is a bit rich given her diatribes against external IMF and World Bank meddling - while one is downright dangerous: that wealthy nations hypothecate the taxes paid by immigrant workers for use as overseas aid (so removing their last shield against the xenophobe or racist, that they too pay taxes for the NHS)." Adams also found the book "littered with errors... that smack of economic illiteracy and careless research." Of her style, he observed: "Readers may also be unimpressed with Hertz's informal prose style and strangled syntax... The first chapter, especially, reads like a rejected screenplay for an unhappy episode of The West Wing." Adams concluded his review by writing: "While no one can doubt Hertz's good intentions, the road to hell is paved with books like IOU. Developing-world debt is a serious issue, and it deserves more judicious treatment than this."

Diane Coyle, for The Independent, called IOU "another pamphlet disguised as a book" and opined that "It pretends to weigh up the details and evidence, but its tone implies that anyone who disagrees is stupid or bad... HIV/Aids, the loss of Amazon rainforests and terrorism [are not] caused by these debts, which is the facile claim Hertz makes."

Desmond Tutu credited the book with a "remarkable clarity" and said it "puts forward clear recommendations that can and must be taken." Writing for the New Statesman he declared: "IOU should not go unnoticed. When the truth is told about international debt, then we can begin to overcome the scandalous debt slavery of the world's poor." Hannah Betts, for The Times, labelled the book "more than liberal breast-beating - it endeavours to be a psychology of debt... Without ever falling into the pat illiberalisms that the West brought 9/11 and its aftermath on itself, Hertz discusses the ways in which terrorism, disease and ecological meltdown may be the consequences of Third World stagnation."

Eyes Wide Open: How to Make Smart Decisions in a Confusing World (2013)

Eyes Wide Open "takes issue with the rise and rise of unchecked data, and suggests simple solutions to allow her readers to take control of their lives." The book has received praise from prominent social psychologists and best-selling authors, including Robert Cialdini, author of Influence. He writes; "With 10 sensible steps to take, Noreena Hertz charts a sound decision-making route for us through a world in hyper-drive. I’d recommend a prudent first step-get this book". John Crace, reviewing for The Guardian, wrote: "Every week, another 150 self-help books are published. How do you know this one is any different from the others? It isn't." He summarised the book as "Eyes fast closing." The Guardian's media commentator, 'Media Monkey', wrote: "Assuming he follows his wife's tips, [Danny] Cohen will usually sport noise-reducing headphones; use a meditation app to gauge his own feelings; avoid having to make distracting non-important choices by always buying-eating-wearing-doing the same thing; go for lots of pre-crunchtime walks; ensure he's neither sex- nor sleep-starved; and only take decisions on a full stomach and bladder. A potentially problematic requirement for someone whose job entails scores of decisions a day." Toby Young, for the Mail on Sunday, wrote: "Her aim is to alert us to myriad ways in which irrational factors influence our decisions. Some suggestions fall into the category of the 'bleedin' obvious' - we're told not to follow the crowd and to get second and third opinions on our health - but for the most part, her advice is excellent and surprising." Daisy Goodwin, for the Sunday Times, wrote: "[A]lthough it is written in the adjective- and bulletpoint-heavy style of the airport book, it is actually a practical guide to critical thinking in the digital age that is as useful for students as it is for CEOs." Despite finding the book "slightly exhausting", she concluded it was "an admirable guide to predicting the factors that affect our decision-making."

Julian Baggini, for the Financial Times, was more critical, observing: "[T]he more confidently a book claims to help you make better choices, the less it is likely to do so. Noreena Hertz's Eyes Wide Open is a case in point. Reading it, I did, indeed, often find myself wide-eyed, startled by its bold, simplistic claims. There is a need for a synthesis of the many insights gathered by recent research into cognitive biases and the other often hidden processes that shape our decisions. Unfortunately for Hertz, the distinguished psychologist Daniel Kahneman has already written it. His Thinking, Fast and Slow (2011) is sober, measured, rigorous and practical, all things Eyes Wide Open is not... Hertz ends up sounding like a physician who is not just unable to heal herself but intent on ingesting all the toxins she warns others about."

Generation K (2015)

In 2015 Professor Hertz began researching what she has called Generation K - 13- to 20-year-olds. K is for Katniss Everdeen, the feisty heroine of the global franchise The Hunger Games. Noreena presented her initial thinking on Generation K in 2015 at the World Economic Forum and at the Women in the World Summit in New York City. Here she unveiled results from her 2015 study of 2000 American and British Teenagers. Key findings include that this Generation is more anxious than previous ones, more intent on being unique, and more concerned about inequality. She posits that they have been profoundly shaped not only by technology but also by the recession and an increasing sense of existential threat. She writes "unlike those currently aged between 20 and 30, the “Yes we can” generation, who grew up believing the world was their oyster, for Generation K the world is less oyster, more Hobbesian nightmare." Her initial findings in which she defines how this generation thinks and behaves, gained significant media attention and were featured in The Washington Post,The Daily Telegraph and The Financial Times.

Academic career

In 2009, Hertz was appointed Professor and chair of Globalisation, Sustainability and Finance at the Rotterdam School of Management, Erasmus University and the Duisenberg School of Finance.

Previously she held the Belle van Zuylen Professorship at the University of Utrecht, and was the Miliband fellow at the London School of Economics.

She is a fellow of the University of Cambridge's Judge Business School.

She is Honorary Professor at University College London.


On 19 May 2016, it was announced that Hertz was joining ITV News as its Economics Editor.

Make Poverty History

Hertz also played a key role in the Live 8 campaign to cancel the debt of the world's poorest countries, and was one of the speakers at the Edinburgh Live 8 concert.

Mayday for Nurses

In April 2007 Hertz launched the Mayday for Nurses campaign in Britain to alleviate the problems of low pay in nursing. Hertz promised nurses at the Royal College of Nursing annual conference that she would make sure that every football player in the Premier League would, by the end of the season, have donated one day's pay (totalling around £1.5 million) to a hardship fund for nurses struggling in their first few years. The campaign was filmed for a Channel 4 documentary, The Million Pound Footballers' Giveaway, broadcast on 7 June 2007.

Although the Nurses’ hardship fund raised £750,000 after some of the Premiership’s best-paid stars pitched in with a day’s pay, the campaign received a "mixed response" and was described by some commentators as "intellectually flawed" and "a thinly-veiled form of blackmail." Gareth Southgate, then the manager of Middlesbrough F.C., cancelled his club's donation after Hertz published a list of footballers who had contributed, "effectively 'outing' those who had not." Southgate said: "I am disgusted with the manner in which this campaign has gone about its fundraising. Mayday for Nurses is a worthy cause, but there are many others. The players at this club support any number of local and national charities and good causes, either via financial support, giving up their own time or both. This is often done privately, meaning they neither receive nor ask for any public gratitude or praise." Moritz Volz, then playing for Fulham F.C., explained in The Times: "Everyone in our squad decided to donate a day's pay to the Mayday for Nurses appeal. But [Hertz's] ignorance [of football and the media] is what caused it to backfire. Instead of focusing on poor pay for nurses, the media coverage ended up being primarily about footballers and their money.".

Peter Carter, the general secretary of the Royal College of Nursing, said that the fund offered financial support and "a helping hand to nurses in times of hardship and times of need." Hertz said she picked nurses to be the beneficiaries of the campaign because they were among the worst paid public servants with professional qualifications, earning one-third less than teachers by the time they are established in their careers.

Advisory roles, trusteeships

Hertz acts in an advisory capacity for "major multinational corporations, CEOs, NGOs and politicians, as well as start-up companies, and sits on various corporate and charitable boards." She is a member of the Inclusive Capitalism Task Force, chaired by Dominic Barton, Global Managing Director of McKinsey & Company. She is also an advisor to the Centre for the Analysis of Social Media and a Trustee of the Institute for Public Policy Research. In May 2014 Hertz joined the board of Warner Music Group.

Personal life

Hertz is married to Danny Cohen, the former Director of BBC Television. They were married in 2012 at the Bevis Marks Synagogue in the City of London. The ceremony was conducted by Lord Sacks, the Chief Rabbi, and attended by guests including Rachel Weisz, Nigella Lawson and Charles Saatchi. She lives with her husband in Primrose Hill, London.


Noreena Hertz Wikipedia