Type of site OMS Website www.melon.com | ||
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Owner LOEN Entertainment, Inc.(A subsidiary of Kakao Corp.) Slogan(s) Music in every moment, Melon(음악이 필요한 순간, 멜론) Alexa rank As of January 20174,335 (Global)124 (South Korea) |
Melon (Hangul: 멜론; RR: Mellon) is a South Korean online music store.
Contents
History and information
Introduced in November 2004, Melon was developed by SK Telecom. In 2009, LOEN Entertainment (owned by SKT by the time being, now owned by Kakao) became the company-in-charge of Melon.
Melon allows users to download or stream music over the internet, such as on mobile phones. The music can be played on mobile phones, digital audio players, portable media players and digital cameras. Users can also create their own ring tones.
The name Melon is actually an acronym of the phrase melody on.
As of August 2016, Melon's latest version is the Melon 4.0.
MelOn Player
The program to download and install the Melon service is available.
Users can enjoy features such as language and images on the desired song or album, SNS sharing, music listening, music video playback and download, mobile phone music transfer, and iTunes integration.
Mobile availability
Melon is currently available on iOS, Android, and Windows Mobile.
The Melon mobile application allows unlimited streaming and limited downloads available and albums to share with friends and can recommend services.
Recognitions and awards
Melon has garnered recognitions, for example:
International operations
In 2010, Melon was launched by SK Telecom in Indonesia, in partnership with Telkom Indonesia. In 2016, Telkom Indonesia bought all the stake formerly owned by SK Telecom, followinng the SK Telecom's divestment from all MelOn businesses, thus made MelOn Indonesia become Indonesian company.
Commercial Films
In 2009, actress Kang So-ra endorsed Melon through CFs. Boom Boom Pow by The Black Eyed Peas was used as BGM.
Madonna by Secret was used as BGM in 2010.
In 2013, Melon used the song White Lies by Max Frost as BGM.
Music Programs on TV
Melon is the main sponsor of the following music-related shows:
Past Program
Melon Music Awards
Also in 2009, LOEN Entertainment launched the Melon Music Awards (MMA), an award-giving body dedicated to calculating digital sales and online votes to judge winners. It is now on its fifth year.
Songs with the most weeks at number one
8 weeks
7 weeks
6 weeks