Awarded for Excellence in music First awarded 2005 | Country South Korea Network see list | |
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Presented by LOEN Entertainment, Inc. Official website www.melon.com/mma/index.htm | ||
The Melon Music Awards is a major music awards show that is held annually in South Korea and organized by LOEN Entertainment through its online music store, Melon. It is known for only calculating digital sales and online votes to judge winners.
Contents
Main awards
Points distribution are from 70% from digital score and 30% of online voting.
Genre Awards
Points consist of digital score 40%, judges’ score 30% and online voting 30%.
Popularity awards
Points are distributed by digital score of 40% and online voting of 60%)
Music Video Award
Points are 100% from professional judges.
MBC Music Star Award
Points are 100% by MBC Plus Media judges.
QQ Asia Artist Award
Points are 100% from QQ Music user voting.
Hall of Fame Award
Points are 100% from Melon's Judges.
Kakao Hot Star Award
Points collected through Kakao Talk (Plus Friend) voting 100 percent.
2009
2010
2015
South Korea
The 1st Melon Music Awards ceremony was broadcast through CU Media's y-star, Dramax and Comedy TV channels. Internet partners include Melon, Nate (then a sister brand), GOMTV and Afreeca TV (2009-2010).
In 2010, LOEN Entertainment partnered with MBC Plus Media, and the latter transmitted the awards night through MBC every1, MBC Dramanet (from 2010-2011 and 2013), MBC Game (now defunct) and MBC Life (now defunct). When MBC Music was launched in 2012, it shared the honor of being the flagship station of MMA with MBC every1. MBC QueeN joined in 2013.
Daum was the local internet partner in 2013. One year later, it merged with LOEN's incumbent parent company Kakao.
Worldwide
Since 2011, Alphabet Inc.'s YouTube (specifically the 1theK (formerly LOEN MUSIC) channel) is the internet broadcast partner of Melon Music Awards. Microsoft's Zune was the first internet broadcast partner (2009).
China
Tencent, via its QQ Music and QQ Live services, owns the broadcast rights since 2016.
Japan
The Sony Music Japan-owned Music On! TV acquired the local broadcast rights in 2015, making Melon Music Awards the second Korean music awarding event that it broadcasts (the first being Mnet Asian Music Awards).
Thailand
JOOX, another Tencent-owned music service, partnered with Sanook.com to bring Melon Music Awards to Thailand.