Broadcast area Memphis, Tennessee First air date April 8, 1965 | Branding V101 | |
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City Olive Branch, Mississippi Slogan The Best Variety Of Today's R&B And Jammin' Ol' School Frequency 101.1 (MHz) (also on HD Radio)
101.1-HD2 for Air 1 | ||
KJMS (101.1 FM) is an urban adult contemporary radio station in Memphis Tennessee, and serving the Mid-South, area, owned by iHeartMedia, Inc.. The station's studios are located in Southeast Memphis, and the transmitter site is in North Memphis.
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History
101.1 FM signed on in 1965 as KLYX as a Beautiful Music format. It was around 1972 when the station would flip to a country Music Station.
KWAM 101.1
It is believed the station was sold from Dee Rivers group around 1976 at which time the format and call letters would be changed to KWAM as a Gospel Music Format.
KRNB as Majic 101
On January 4, 1982 with the emergence of Disco, Pop, Hip-Hop, and Rhythm and Blues, KWAM flipped to an CHR/Urban Contemporary a.k.a. CHUrban format as "The New Majic 101 FM, where the music is the Majic!" The Station was up and coming and also competing with newcomer WHRK, who truly started the CHUrban craze in 1976. In 1990 the station rebranded still with an Urban Contemporary as KHUL "Cool 101". The KRNB call letters would return with the Urban format in 1991.
KJMS 101 K-Jams
In 1992 the KRNB calls would be dropped for KJMS as "K Jams" going head to head with WHRK K-97-1 for the Urban Audience. Both Stations were strong in the ratings for a number of years, it is around 1997 or 1998 Dee Rivers group would sell KJMS to Chancellor Media which had also acquired Rival WHRK K 97-1. It is believed around 1998 when the format was changed to its current Adult Urban contemporary and the "K- Jams" moniker and Urban Contemporary were dropped. The KRNB calls would be revived in 1996 in Denton Texas with the same format.
The station originally signed on in 1965 as KLYX with a beautiful music format, later switching to country, while owned by the "Dee" Rivers Group. The "K" in its call sign refers to the fact that the station's original city of license was West Memphis, AR—it was relicensed to Olive Branch, MS in the early 2000s—which is located west of the Mississippi River, although the studios are in Memphis.