City Deer Park, Texas Branding 104.9 Latino Mix | Broadcast area Greater Houston Format Latin Pop | |
Frequency 104.9 MHz (also on HD Radio)
104.9 HD-2 Spanish Christian "Amor Celestial" (KLAT simulcast) First air date 1970s (as KFRD-FM Rosenberg) | ||
KAMA-FM (104.9 FM, "104.9 Latino Mix") is a Latin pop radio station serving the Houston, Texas, United States, area. The Univision-owned station is licensed to Deer Park, Texas, and is a class C2 FM (equivalent to 50,000 watts at 500 feet). KAMA's transmitter is located at 315 N. Ennis Street. It shares the historic 1948 built site with original occupant 1230 KCOH, and its sister station 102.9 KLTN in Houston's East End. The stations studios are at the Univision building in Uptown Houston, on the Southwest Freeway (U.S. Highway 59).
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Programming
Originally, KAMA was licensed to Rosenberg, Texas in the 1970s. It operated as KFRD-FM 105 with a country music format. 104.9 was the original FM sister to 980 KFRD (now KQUE).
104.9, since being owned by Univision, and its Tichenor predecessor, has switched formats many times. 104.9 was once in simulcast with KQBU-FM as both Spanish Adult Contemporary "K-Love" and Regional Mexican "Estereo Latino". After it broke off the simulcast with 93.3, 104.9 became an English language station once again, the first time since moving from Rosenberg, as "The House Party, 104.9" featuring a Rhythmic CHR format targeting second and third generation Hispanics. Once the 104.9 facility was moved from Missouri City to the Wells Fargo building, 104.9 simply rebranded as "Party 104.9".
The 104.9 facility has also moved its Community of License (or COL) on 2 separate occasions. Having originated in Rosenberg, it then was moved to the Wells Fargo building in downtown Houston, and relicensed to Missouri City, Texas. After a few years, Univision moved 104.9 once again, as well as increased power of the station to 10.5 kilowatts. This time, 104.9 would move to the historic East End of downtown Houston's Ennis Street tower, which has historically housed both Univision co-owned 102.9 KLTN, as well as the original sister to 102.9, 1230 KNUZ (now KCOH). With the change to physical location at the Ennis tower, KAMA also changed COL again to its current Deer Park, Texas license. 104.9 also gained a simulcast partner as 105.3, licensed to Crystal Beach, Texas would become Party as well, however there was never a mention of the station except for at the required hourly identification for the two. Univision applied for and was granted a similar call sign to 104.9's KPTY, as it became KPTI during the simulcast and remained so until it assumed the KPTY calls after the demise of the Party format on 93.3.
On December 4, 2007, the station dropped the Rhythmic format and became "Amor", a Latin pop format. "Party 104.9", and the KPTY calls were moved to 93.3 FM in Port Arthur, Texas, replacing Regional Mexican KQBU-FM. 104.9 remained in simulcast with 105.3 KPTI Winnie (now KXXF) until 105.3 was to Excel Media.
In January 2008, Univision rebranded KAMA-FM from "Amor 104.9" to "104.9 Tu Musica".
On September 28, 2014, KAMA rebranded as "104.9 Latino Mix".