In 2008, Jon Morter launched a campaign trying to make Rick Astley's "Never Gonna Give You Up" reach the top of the British Christmas chart. Also known as the "Ultimate Rickroll" (in reference to what is known as Rickrolling), the campaign was started on 1 December 2008, by Jon Morter on Facebook in an attempt to make the song the 2008 Christmas number one in the UK. The campaign's purpose was to stop the winner of The X Factor from gaining the Christmas number one spot, thereby ending the show's chain of success. The year's X Factor winner at the time was Alexandra Burke with her winning song being a cover of Leonard Cohen's "Hallelujah".
The group attracted nearly 30,000 people in its first week active. Campaigners were encouraged to get as many people as possible to download the song from iTunes between 15 and 20 December 2008. The song only managed to peak at number 73.
The campaigners, Jon and Tracy Morter, were more successful the following year. In 2009, The Morters tried on a bigger scale. Jon Morter said to London Metro he learned how the system worked through Rick Astley's bid. He said: "What I learned from that was how the charts work a little bit really, and what you can get away with. So when this year came around I just thought 'let's have another go'. If anything, last year was fun, it was just a good bit of fun I think. This year it has gone stratospheric". He was talking about his joint effort with his wife Tracy in launching of the couple's hugely successful campaign proposing to oppose that year's winner Joe McElderry from becoming the #1 with his cover of the song "The Climb". They proposed instead Rage Against the Machine song "Killing in the Name" by establishing a Facebook account named "Rage Against the Machine for Christmas No 1". A huge number of sympathisers subscribed to the group with reported members nearing one million individuals vowing to support the campaign. The campaign met with furious reaction from The X Factor founder Simon Cowell who branded the campaign's supporters a "hate-mob" and likened the crusade to bullying. McElderry's mentor Cheryl Cole called the initiative "mean". The grassroots movement was successful in prohibiting McElderry attaining the top spot on Christmas week as Rage Against the Machine outsold McElderry, itself becoming the "protest" UK Christmas number one. Despite this, McElderry did attain the top spot the week after.
In January 2010, Jon Morter, after hearing about news that the demise of the music station BBC 6 Music was near, and that the station was being scrapped by BBC management, successfully campaigned against its imminent closure by kickstarting the 'Save 6 Music' Facebook group networking with over 180,000 members subscribing. The plan to close the radio station was halted.
In May 2010, he contributed to the success of the re-issue of The Rolling Stones 1972 album Exile on Main St. collecting more than a million members and on 23 May 2010 'Exile' went straight to the top of the UK Albums Chart.
In 2011, Jon Morter helped the campaign against X Factor winners Little Mix and their cover of "Cannonball" from becoming Christmas #1 by supporting Nirvana's song "Smells Like Teen Spirit". The Nirvana song made it to #11 in the 2011 UK Christmas Singles Chart. However, Little Mix were beaten by another song, "Wherever You Are" by the Military Wives (which had the support of British broadcaster Chris Evans), though Little Mix's single was released a week earlier than usual and had in fact already been number one the week before. Nirvana was also beaten by 2 rival campaigns; "Dominick the Donkey", a 1960 novelty single by Lou Monte which was championed by BBC Radio 1 DJ Chris Moyles, and "Forever Yours" by unsigned YouTube artist Alex Day.
In October 2012, Jon was invited by Peter Hooton of The Farm to join The Justice Collective, a fund-raising record raising money for the various charities associated with the Hillsborough disaster. The song went on to take the coveted Christmas number 1 position for 2012 in the UK., beating 2012 X Factor winner James Arthur, who was number one the previous week, and a host of novelty songs from acts including the £1 Fish Man, and the Eddie Stobart Truckers.
Jon lent his support to a campaign organised by rock fan Steevi Diamond (who previously succeeded in getting The Trashmen's "Surfin' Bird" to number 3 in the UK Charts), hoping to aid "Highway to Hell" from AC/DC to reach number 1 on Christmas 2013 on the UK Singles Chart, as a fitting tribute to the band's 40th anniversary, as the band has never ever topped the British chart. The single made it to number 4 on the UK Christmas chart, but could not prevent The X Factor-related single "Skyscraper" by tenth season winner Sam Bailey from making it to number 1. AC/DC were also outsold in that week by One More Sleep, a Christmas single from Leona Lewis, a former X-Factor winner and Happy by Pharrell Williams from the 2013 movie Despicable Me 2. Alongside the campaign, funds were raised from donations to a JustGiving page went to the charity Feel Yourself, to raise awareness about the importance of self-checking for breast and testicular cancer.
Prior to the 2010 World Cup in South Africa, Jon's then wife Tracy was asked to take promotional photos for the forthcoming football song "Noble England" by Rik Mayall. This was Tracy's first job as a professional photographer, and alongside Jon spent the day working with Mayall on location at Leeds Castle in Kent. On Mayall's death just prior to the 2014 FIFA World Cup, Jon began a campaign to chart the song in time for the tournament. 'Noble England' peaked at the UK chart at number 7 making it the highest charting football song in the UK during the 2014 World Cup. Profits from the sales of the song were donated to charities dedicated to head injuries.
In October 2014 many members of The Justice Collective (including Jon Morter) reconvened as 'The Peace Collective', a fund-raising recording of The Farm's 1990 hit "All Together Now" in aid of The British Red Cross and the Shorncliffe Trust. The new track featured a backing choir of schoolboy footballers from the Premier League and German Bundesliga plus a number of music acts including Clean Bandit, Engelbert Humperdinck, The Proclaimers, Gorgon City, Suzi Quatro, Jona Lewie, Alexandra Burke, Julian Lennon, Paul Potts, Jane McDonald, David Gray, Gabrielle, Mick Jones, Holly Johnson, and many more. The track was released 14 December 2014. The track reached number 70 in the UK singles chart.
Following the November 2015 Paris attacks, a campaign was created by Jon with the intention of getting the band's cover of the Duran Duran song "Save a Prayer" to number one on the UK Singles Chart. The campaign was endorsed by Duran Duran, who promised to donate their proceeds from the sale to charity. The song ultimately peaked at number 53 for the chart dated the week after the attack. It peaked at number 1 on the iTunes Rock Chart in 11 countries including the UK and France.
In 2009, he was picked by the BBC in their list of nominations for "Men of the Year" Awards from December 2009 for his Rage Against the Machine vs Joe McElderry campaign.
The New York Times described him as a "Social Media Hellraiser".
In 2010, Jon Morter won the 'Defender of the Faith Award' at the 2010 Metal Hammer Golden Gods. He also won the 3 Mobile Award for 'Social Media High of the Year'.
In 2010, he was also nominated for the 2010 Revolution "Marketer of the Year" award.
Wired magazine included Jon Morter and his wife Tracy in their "Top 100 Influencers" featured at #85 in the Wired list.The Big Fat Quiz of the Year (2015) - Himself (Mystery Guest)
Rock and Roll's Greatest Failure: Otway the Movie (2013) - Himself
BBC Breakfast (2009, 2012) - Himself (Studio Guest)
Daily Politics (2014) - Himself
The Simon Cowell Factor (2011) - Himself
20 Moments That Rocked Britain (2015) - Himself
Rewind: The Christmas Hits! (2014) - Himself
The Christmas No.1 Story (2012) - Himself
Rage Against the Machine: Live In London (2010) - Himself
Most Shocking Talent Show Moments (2013) - Himself