Gideon Amichay

Biography

Gideon Amichay was born and raised in Holon, Israel. He served in the IDF as a graphic designer and a reporter in the IDF's weekly newspaper "Bamahane". In 1990 Amichay graduated with honors his visual Communication studies at the "Betzalel Art Academy" in Jerusalem, and School of Visual Arts in New York. In 2008, Amichay graduated with honors his EMBA studies for company leaders at the Berlin School of Creative Leadership.

Career

Amichay began drawing cartoons for television and newspapers at the age of 14. Amichay's cartoons and articles were published in many newspapers in Israel, including "Yediot Aharonot", "Globes", "Ha'aretz", "The Marker", "Calcalist" and "Ma'ariv", where he also started working as a cartoonist and journalist. Later, his cartoons were also published abroad, including in "The New Yorker" (1995).

In 1990, Amichay started his journey in the world of advertising as a creative director at the "Warshavsky Froehlich Dover/Grey" advertising agency. In May 1994 he joined Rami Shalmor and Shlomi Avnon as a partner and they turned into the "Shalmor Avnon Amichay" agency, where he served as joint CEO and Chief Creative Officer. Later, the agency joined the international Young & Rubicam network.

From July 2011, the company's founders, Rami Shalmor, Shlomi Avnon and Gideon Amichay, became active chairmen. Amichay gave many lectures in Israel, including in Tel Aviv University, IDC Herzliya, Hebrew University, Betzalel Art Academy, The Neri Bloomfield School, and Shenkar College.

Some of Amichay's lectures were broadcast live on Israel's Channel 2 website. Amichay was also invited to be a keynote speaker abroad, including in Eurobest (2009), New York Festivals (2010), in Shanghai, and in the Cannes Lions Festival (2011).

Amichay is a committee member for the Israeli Cartoon Museum and, together with Ze'ev Ravid, they led the museum's branding campaign. Amichay was a member of the Young & Rubicam creative board for 10 years.

On September 11, 2011, Amichay has partnered with Aniboom and initiated a project to honor the upcoming 10th anniversary of September 11 attacks by bringing together animators from all over the world. Amichay envisioned that each participant would create a short animation inspired by the title: 9/11. It’s been ten years. One of the videos was made by Amichay himself.

In 2011, Amichay published his first book in Hebrew - "לא, לא, לא, לא, לא, לא, לא, כן" that translate to: "No, No, No, No, No, No, No, Yes", The English edition - “No, No, No, No, No, Yes. Insights From a Creative Journey” was published in the US in January 2014. The book can be found at the MoMA store in New York as well as other venues.In 2016 he published his second book in Hebrew - “נו, נו, נו, נו, נו, נו, נו, יס” - A Creative Journey in New York.

In December 2012 Amichay gave a talk as a part of TEDx Jerusalem bearing the same name ("No, No, No, No, No, No, No, Yes")

In 2013 he founded No, No, No, No, No, Yes, a creative boutique in New York. In 2015 the Tel Aviv office was launched. Among its clients are Outbrain, DOGTV, VW Israel and others. In July 2013 the company created a content project for the Hebrew Wikipedia 10th anniversary, in cooperation with the Hebrew Wikipedia and Channel 2 news – Israeli News Company. In 2016 the agency created The Cyber Horse for The Blavatnik Interdisciplinary Cyber Research Center (ICRC) - Tel Aviv University. The Cyber Horse is a piece of work created with thousands of infected computer and cell phone components. It illustrates the increasing use of malware in making cyberspace a hostile environment. It was created in order to prompt national and international awareness of the dangers of cyber-attacks. The project earned impressions around the world such as CBS NEWS, The Times UK, The Economist, The Telegraph, Le Monde, Der Spiegel)

Awards and achievements

In his position of Chief Creative Officer at Shalmor Avnon Amichay, Amichay led the agency to win many awards, including:

Jury member