Founder Lorne Bozinoff Subsidiaries The Forum Poll Founded 1993 | Number of locations 9 branch offices Number of employees 300 | |
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Industry Market Research and Analysis Key people Lorne Bozinoff (President & CEO) Services Enterprise Feedback ManagementCustomer ExperienceMarket and Consumer ResearchRetail and Branch ResearchConsulting Services Profiles | ||
Forum Research is a Canadian market research and polling firm founded in 1993 by Dr. Lorne Bozinoff. Forum Research Inc. is headquartered in Toronto, Ontario and has offices throughout Canada (Edmonton, Toronto and Vancouver) and around the world (Houston, Buenos Aires, Dubai, Mumbai and Shanghai).
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Political polling
Forum conducts regular polls on municipal, provincial and federal politics for major Canadian news outlets, including the Toronto Star, National Post and Sun newspaper chain. The firm conducted extensive polls during the 2010 Toronto mayoral election and the 2011 Canadian federal election, in which it was the first to predict through polling the defeat of the Liberal Party in Toronto and Montreal to the New Democratic Party. Forum was also one of the first market research firms to identify the NDP surge in the 2011 Canadian federal elections, which was later validated by the official election results.
Forum also conducts surveys on other social issues, including recent surveys on gun control, 'gay-centric' schools and abortion.
Business specialization
Forum Research specializes in political polling and customer satisfaction research. Some of the firm’s research tools include small and large-scale telephone, interactive telephone, and online polling, focus groups, one-on-one interviews, mail, door-to-door, intercept and personal surveys.