Defunct 1982 Ceased operations 1982 Founded 1954 | Number of locations 70 (1979)46 (1982) | |
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Area served CaliforniaArizonaNew MexicoTexas Headquarters San Diego, California, United States | ||
Fedmart discount store commercial 1978
FedMart was a chain of discount department stores started by Sol Price, who later founded Price Club. His first location in San Diego, California was in a converted airport hangar. It was originally a discount department store open to government employees, who paid a membership fee of $2 per family. FedMart's first year was highly successful. Over the next 20 years Fedmart grew to include 45 stores in a chain that generated more than $300 million in annual sales. Soon the business took off, expanding to several states in the Southwest United States. Many stores were previous White Front or Two Guys locations. Price later sold two-thirds of the chain to Hugo Mann, a German retail chain, in 1975 and was forced out of his leadership position the following year. FedMart went out of business in 1982.
Contents
History
Sol Price began his career in the mid-1950s, when he was working as an attorney in San Diego. Fedmart began after he inherited a vacant warehouse for which he needed to find a tenant and was asked by a couple of clients to visit Los Angeles to give his opinion on an unusual business. The clients were in the wholesale jewelry business, and had been selling watches to a non-profit, member-owned retail operation in Los Angeles called Fedco. When he visited Fedco, Price noticed that its facility was similar to the warehouse he had inherited. He suggested to his clients that his building could be used for the same purpose. His clients agreed, marking the beginning of FedMart and, along with previously established Fedco from 1948, the membership club industry.
The business was begun in 1954 with a $50,000 capital investment. Price solicited the help of eight individuals who each invested $5,000 and convinced his law firm to invest the remaining $10,000. He obtained his inventory from his clients, beginning with the two jewelry wholesalers. Another client, who was in the furniture business, provided Price with a small selection of furniture. A third client sold liquor, giving Price's FedMart the odd merchandise mix of jewelry, furniture, and liquor. He opened membership to government employees of all levels—federal, state, and local. Despite the less than comprehensive selection of goods, Price's business thrived from the start, collecting $4.5 million during its first year in business, four times the total projected by Price and his investors.
Success spawned the establishment of other warehouse stores and a more coherent merchandising strategy. FedMart developed into a chain of stores, and along the way, Price pioneered several innovations in the retail industry. FedMart became the first retailer to sell gasoline at wholesale prices. The chain was the first to open an in-store pharmacy. FedMart also opened in-store optical departments, establishing a format that was widely copied decades later. Aside from developing several industry firsts, Price guided the company into food retailing, a product line that would underpin the chain's development. Price was joined in his business by his son, Robert, who served as FedMart's executive vice-president until they sold two-thirds of the chain in 1975 to the German retail company Hugo Mann. The company was then 21 years old with sales in excess of $350 million at forty stores. Price was fired less than a year after the Hugo Mann takeover. The store chain failed within seven years.
FedMart began as a membership store by opening in an abandoned warehouse in San Diego, California in 1954. A second store was opened in Phoenix, Arizona in 1955 quickly followed by a third store in San Antonio, Texas. A second San Diego-area store was opened in Kearny Mesa in 1958 followed by opening of other stores in San Diego and Southern California. Membership requirements were dropped in the sixties and FedMart become a non-membership discount store. By 1975, FedMart had 44 stores in California, Arizona, New Mexico, and Texas.
In 1969, the company became public and had its stock traded on the American Stock Exchange. Hugo Mann began purchasing stock in the company in 1975 and obtained a controlling interest in the Spring of that year and finally increased its holding to 68% later that Fall. It was not until 1981 that Hugo Mann was able to obtain the rest of the stock and take the company private.
After obtaining a controlling interest in FedMart, Hugo Mann pumped more money into the company so it could rapidly expand. Besides building new stores, FedMart purchased the 22 store West Coast division of Two Guys from Vornado in 1977 (California) and the 10 store Globe Store chain from Walgreens in 1978 (Arizona and Texas). FedMart had approximately 70 stores by 1979. By the early 1980s, FedMart began to lose money and started to close stores, mostly outside of California. There were 46 stores left when Hugo Mann decided to close the chain in 1982 and lease the store locations out to other retail firms. 35 of the locations were leased to Target and the rest were leased to Ralphs Grocery Stores. The closing of FedMart allowed Target an entry into the highly competitive Southern California marketplace.
FedMart was also one of the first large scale retail stores on the Navajo Indian Reservation. It was located in Window Rock, Arizona.
In 1979, the German president of FedMart was outraged when he discovered that FedMart was selling books about Nazi Germany at its stores in the United States. He immediately banned the sale of all books on "political issues that are highly controversial", including books about Jimmy Carter, Richard Nixon, and the Democratic Party.