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Eugene Roche

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Years active  1961–2004
Name  Eugene Roche
Role  Actor

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Full Name  Eugene Harrison Roche
Born  September 22, 1928 (1928-09-22) Boston, Massachusetts, U.S.
Occupation  Character actor, commercial pitchman
Died  July 28, 2004, Los Angeles, California, United States
Spouse  Anntoni C. Bratman (m. 1982–2004), Marjory Perkins (m. 1953–1981)
Children  Eamonn Roche, Sean Roche, Brogan Roche
Parents  Robert F. Roche, Mary M. Roche
Movies  Slaughterhouse‑Five, Corvette Summer, When a Man Loves a Woman, Foul Play, The Late Show
Similar People  Eamonn Roche, Sean Roche, George Roy Hill, Matthew Robbins, Paul Bogart

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Eugene Harrison Roche (September 22, 1928 – July 28, 2004) was an American actor. He was probably best known as the original "Ajax Man" in 1970s television commercials.


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Ajax Dishwashing Liquid Commercial (1977)

Personal life

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Roche was born and raised in Boston, Massachusetts, the son of Mary M. (née Finnegan) and Robert F. Roche, who was at the time serving in the U.S. Navy. He served in the United States Army after graduating from high school.

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He married Marjory Perkins in 1953; the couple had nine children, including actor Eamonn Roche and Emmy Award-winning writer/producer Sean Roche. They divorced in 1981. Eugene Roche remarried in 1982 and remained married to his second wife, Anntoni C. Roche (née Bratman), until his death in 2004.


Eugene Roche Roche

Roche made his Broadway debut in 1961 as a bit player in the play Blood, Sweat and Stanley Poole with Darren McGavin and went on to appear in Mother Courage with Anne Bancroft in 1963, and in The White House with Helen Hayes in 1964. Television comedy would become his forte with recurring roles on Soap, Night Court, Webster, and Perfect Strangers. Roche appeared as "Pinky Peterson", one of Archie Bunker's buddies, on several episodes of All in the Family, in mostly comedic episodes. He had supporting parts in such feature films as The Late Show (1977), Foul Play (1978), and Corvette Summer (1978).

Roche did play dramatic supporting roles as well, often playing deceptively ordinary men who are shown to be capable of ruthlessness, menacing violence or disturbing perversity. In Murder, She Wrote, he played a very bad cop who attempts to kill off Jessica Fletcher, and as a criminal mastermind posing as a Catholic bishop in the film Foul Play. He appeared in two episodes of Kojak. In 1977, he appeared in "Never Con a Killer" (the pilot episode for The Feather and Father Gang).

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He made two appearances on Airwolf (once as United States Senator William Dietz in the pilot episode "Shadow of the Hawke", and again as Eddie in the episode "Firestorm" in season 2). Roche appeared in five episodes of Magnum, P.I. as Luther Gillis, a sometimes brutal private eye from St. Louis, Missouri.


Roche died in an Encino, California hospital from a heart attack, aged 75.


Eugene Roche Wikipedia