Type Private | Founded 1998 | |
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Industry Branding, Naming, Corporate Identity Headquarters Oakland, California; USA Key people Maria Cypher, Mark Skoultchi Website www.catchwordbranding.com Profiles | ||
Catchword is a naming firm that creates names for companies and products. Headquartered in Oakland, California with an East Coast office in New Jersey, Catchword has created names for industries that include technology, food and beverage, consumer products, financial services, and healthcare.
Contents
Corporate history
Founded in 1998 during the dot-com boom, Catchword initially focused on technology and start-ups but later broadened its scope to cover many industries. Catchword's principals are Maria Cypher and Mark Skoultchi.
Services
Services offered by Catchword include company and product naming; tagline creation; naming strategy, architecture, and protocol; linguistic analysis; preliminary availability screening; and naming research.
Catchword is a member of the Global Naming Network, which comprises naming firms from around the world that collaborate on creative work and linguistic analysis.
Notable clients
Catchword has created names for hundreds of clients, including:
AMC Networks, Inc.
Canon USA
Charles Schwab & Co., Inc.
Chipotle Mexican Grill, Inc.
Corning Incorporated
eBay Inc.
ETS (Educational Testing Service)
Fitbit Inc.
Genentech, Inc.
General Mills, Inc.
The Gymboree Corporation
Intel Corporation
Johnson & Johnson
McDonald’s Corporation
Merck & Co., Inc.
PepsiCo, Inc.
Safeway Inc.
SEGA Corporation
Starbucks Corporation
Wells Fargo Bank
Notable names
Catchword has created the following notable names:
Crazy 8 for Gymboree
Charge, Flex, Surge, One, Zip, and Force for Fitbit
Dreamery for Dreyer's
Infusion for Spalding
Javiva for Peets
Keysight (spinoff of Agilent)
Kijiji for eBay
Maxify for Canon
Photoshop Elements for Adobe
Refreshers for Starbucks
Shomi for Rogers and Shaw Communications
Upwork for Elance-oDesk
Other projects
Catchword reviews brand names on its website.
The company runs PopNamer, a website that hosts name games in which the general public submits name ideas for trends and social phenomena or new names for existing products and companies.
Catchword also operates Just The Word, a catalog of domain names.