Neha Patil (Editor)

CBS Daytime

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"Only CBS Daytime"

Official website

Owned by
CBS Corporation

United States

CBS Daytime is a division within CBS that is responsible for the daytime television programming block on the CBS Television Network's late morning and early afternoon schedule. The block has historically encompassed soap operas and game shows.


The official website of CBS Daytime was shut down in March 2012 and is no longer online, though network promotional advertising continues to refer to daytime programming under the branding.


NOTE: All times are Eastern; Pacific is one hour earlier (starts at 9 am) though local schedules may differ over all time zones.

Let's Make a Deal

  • Debut: October 5, 2009
  • Replaced program: Guiding Light
  • Taping location: Raleigh Studios, Los Angeles, CA
  • Host: Wayne Brady
  • Announcer: Jonathan Mangum
  • Production Company: Hatos-Hall Productions in association with FremantleMedia/RTL Group
  • Producing Team: Mike Richards (executive producer), Dan Funk (executive producer), Monty Hall (creative consultant)
  • Directing/Writing Team: Lenn Goodside (director)
  • The Price Is Right

  • Debut: September 4, 1972
  • Replaced program: Repeats of The Beverly Hillbillies
  • Taping location: The Bob Barker Studio (Studio 33), CBS Television City, Los Angeles, California
  • Host: Drew Carey
  • Announcer: George Gray
  • Production Company: FremantleMedia/RTL Group
  • Producing Team: Mike Richards (executive producer), Jennifer Mullin (executive producer), Evelyn Warfel (co-executive producer), Adam Sandler (producer), Stan Blits, Sue MacIntyre (co-producers), Vanessa Voss (prize producer), Gina Edwards Nyman (associate producer)
  • Directing/Writing Team: Adam Sandler (director)
  • The Young and the Restless

  • Debut: March 26, 1973
  • Replaced program: Where the Heart Is
  • Taping location: CBS Television City, Los Angeles, California (Stage 41 and 43)
  • Creators: William J. Bell, Lee Phillip Bell
  • Production company: Bell Dramatic Serial Company and Corday Productions in association with Sony Pictures Television
  • Producing team: Mal Young (Co-Executive Producer), Charles Pratt, Jr. (Co-Executive Producer), John Fisher (Supervising Producer), Anthony Morina (Supervising Producer), Matthew J. Olsen (Coordinating Producer), Jimmy Freeman (Associate Producer)
  • Directing team: Sally McDonald, Owen Renfroe, Conal O'Brien, Casey Childs, Michael Eilbaum
  • Head writer: Charles Pratt, Jr.
  • Co-Head Writer: Tracey Thomson
  • Associate head/breakdown/script writers: Brent Boyd, Natalie Minardi Slater, Jeff Beldner, Amanda L. Beall, Janice Ferri Esser, Susan Dansby, Michael Conforti, Lucky Gold, Rebecca Taylor McCarty, Kate Hall
  • Casting director: Judy Blye Wilson
  • Cast: Peter Bergman, Eric Braeden, Steve Burton, Sean Carrigan, Sharon Case, Doug Davidson, Eileen Davidson, Melissa Claire Egan, Daniel Goddard, Camryn Grimes, Justin Hartley, Amelia Heinle, Bryton James, Christel Khalil, Christian LeBlanc, Kate Linder, Mishael Morgan, Joshua Morrow, Melissa Ordway, Greg Rikaart, Melody Thomas Scott, Kristoff St. John, Jason Thompson, Gina Tognoni
  • The Bold and the Beautiful

  • Debut: March 23, 1987
  • Replaced program: Capitol
  • Taping location: CBS Television City, Los Angeles, California (Stage 31)
  • Creators: William J. Bell, Lee Phillip Bell
  • Production company: Bell-Phillip Television Productions Inc.
  • Producing team: Bradley Bell (Executive Producer), Rhonda Friedman (Supervising Producer), Edward Scott (Supervising Producer), Casey Kasprzyk (Supervising Producer), Cynthia J. Popp (Producer), Mark Pinciotti (Producer)
  • Directing team: Michael Stich, Deveney Kelly, Cynthia J. Popp, David Shaughnessy, Jennifer Howard, Steven A. Wacker, Clyde Kaplan, Catherine Sedwick
  • Head writer: Bradley Bell
  • Co-Head Writers: Michael Minnis, Mark V. Pincotti
  • Script writers: John F. Smith, Rex M. Best, Tracey Ann Kelly, Adam Dusevoir, Shannon B. Bradley, Patrick Mulcahey, Michele Val Jean
  • Story consultant: Patrick Mulcahey, Lee Phillip Bell (Long Term Story Advisor)
  • Casting Director: Christy Dooley
  • Cast: Ashleigh Brewer, Darin Brooks, Scott Clifton, Felisha Cooper, Don Diamont, Reign Edwards, Rome Flynn, Pierson Fodé, Linsey Godfrey, Sean Kanan, Thorsten Kaye, Katherine Kelly Lang, John McCook, Alley Mills, Karla Mosley, Lawrence Saint-Victor, Rena Sofer, Heather Tom, Jacqueline MacInnes Wood, Jacob Young
  • The Talk

  • Debut: October 18, 2010
  • Replaced program: As the World Turns
  • Taping location: CBS Studio Center, Studio City, California
  • Hosts: Julie Chen, Sara Gilbert, Sharon Osbourne, Aisha Tyler and Sheryl Underwood
  • Production Company: CBS Productions and Raquel Productions
  • Producing Team: John Redmann (executive producer), Sara Gilbert (executive producer)
  • Soap operas

  • As the World Turns (1956–2010)
  • The Brighter Day (1954–1962)
  • Capitol (1982–1987)
  • The Clear Horizon (1960–1961; 1962)
  • The Edge of Night (1956–1975; moved to ABC in 1975)
  • The Egg and I (1951–1952)
  • The First Hundred Years (1950–1952)
  • Full Circle (1960–1961)
  • Guiding Light (1952–2009, on radio 1937–1956)
  • Hotel Cosmopolitan (1957–1958)
  • Love Is a Many Splendored Thing (1967–1973)
  • Love of Life (1951–1980)
  • Portia Faces Life (1954–1955)
  • The Road of Life (1954–1955)
  • Search for Tomorrow (1951–1982; moved to NBC in 1982)
  • The Secret Storm (1954–1974)
  • The Seeking Heart (1954–1955)
  • Valiant Lady (1953–1957)
  • Where The Heart Is (1969–1973)
  • Woman with a Past (1954)
  • Game shows

    Despite little genre output when compared to NBC and ABC, CBS is the last remaining Big Three broadcast network to carry daytime game shows. While NBC and ABC were still producing several game shows in daytime, CBS gave up on the format during the 1967–68 season. From 1968 until March 1972, the network carried no game shows. However, as part of CBS's "rural purge" effort to lure wealthier suburban viewers, CBS executive Fred Silverman commissioned the game show Amateur's Guide to Love. Hosted by Gene Rayburn, the show ran from March 27 to June 23.

    Despite the failure of Amateur's Guide, Silverman commissioned three other games for debut on September 4 – The New Price Is Right, Gambit, and The Joker's Wild – to replace the reruns seen in the daytime slots up to this point. All were major hits, and more games were added as time went on; Joker ended in 1975 and Gambit in 1976, but both have spawned revivals. The Price Is Right has aired continuously in daytime on CBS since its debut.

    Currently, CBS carries two network games: The Price Is Right and a revival of Let's Make a Deal which debuted in 2009. Prior to Deal, the last game on CBS (other than Price) was the Ray Combs-hosted revival of Family Feud, which aired from 1988 to 1993.

  • Missus Goes a Shopping (1947–1949; renamed This Is The Missus in November 1948)
  • Beat the Clock (1950–1958, 1979–1980; renamed All-Star Beat the Clock in November 1979)
  • Winner Take All (1951)
  • Strike It Rich (1951–1958)
  • Your Surprise Store (1952)
  • Wheel of Fortune (1952–1953)
  • Double or Nothing (1952–1954)
  • There's One In Every Family (1952–1953)
  • Freedom Rings (1953)
  • I'll Buy That (1953–1954)
  • The Big Payoff (1953–1959)
  • On Your Account (1954–1956)
  • Love Story (1955–1956)
  • Dotto (1958)
  • How Do You Rate? (1958)
  • For Love or Money (1958–1959)
  • Top Dollar (1958–1959; replaced Dotto)
  • Play Your Hunch (1958–1959)
  • Video Village (1960–1962)
  • Your Surprise Package (1961–1962)
  • Double Exposure (1961)
  • Face the Facts (1961)
  • Password (1961–1967; replaced Face the Facts; primetime revival from 2008 to 2009)
  • To Tell the Truth (1962–1968)
  • Amateur's Guide to Love (1972)
  • Gambit (1972–1976)
  • The Joker's Wild (1972–1975)
  • Hollywood's Talking (1973)
  • The $10,000 Pyramid (1973–1974)
  • Match Game '73-'79 (1973–1979; replaced Hollywood's Talking; currently airs on ABC as Match Game)
  • Now You See It (1974–1975; 1989; replaced Card Sharks in 1989)
  • Tattletales (1974–1978; 1982–1984)
  • Spin-Off (1975; replaced The Joker's Wild)
  • Musical Chairs (1975)
  • Give-n-Take (1975; replaced Spin-Off)
  • Double Dare (1976–1977; replaced Gambit)
  • Pass the Buck (1978)
  • Tic-Tac-Dough (1978)
  • Whew! (1979–1980; renamed Celebrity Whew! in November 1979)
  • Child's Play (1982–1983, replaced by Press Your Luck)
  • The $25,000 Pyramid (1982–1988; temporarily replaced by Blackout; currently airs on ABC as The $100,000 Pyramid)
  • Press Your Luck (1983–1986; replaced Child's Play)
  • Body Language (1984–1986; replaced Tattletales)
  • Card Sharks (1986–1989; replaced Body Language)
  • Blackout (1988; replaced and subsequently replaced by The $25,000 Pyramid, later replaced by Family Feud)
  • Family Feud (1988–1993; replaced The $25,000 Pyramid and Blackout; renamed Family Feud Challenge and expanded to 60 minutes in June 1992; currently airs in syndication; primetime celebrity series aired on NBC in 2008 and on ABC from 2015-present)
  • Wheel of Fortune (1989–1991; replaced Now You See It; currently airs in syndication)
  • Past proposed series

  • 1957: The Will to Dream by Doris Frankel about the relationship between an atomic scientist and his wife
  • 1964: Roy Winsor created The Widening Circle, a spinoff of The Secret Storm. A pilot was shot with James Vickery as Alan Dunbar and Diana Muldaur as Ann Wicker.
  • 1971: Fred J. Scollay created Absent Without Love.
  • 1972: Winifred Wolfe and Mary Harris had a proposal for a one-hour serial titled Yesterday's Child...Tomorrow's Adult
  • 1982: Beverly Hills
  • 1983: Grosse Pointe - set in Michigan; featured competing families in the auto industry and auto racers
  • 1985: series created by Johnathan Valin [1]
  • 1986: During her absence from Ryan's Hope, Michael Brockman, former President of CBS Daytime, asked Claire Labine to develop a new serial in 1986. Her proposal was entitled Celebration but never made it to the air.
  • 1986: The Billionaires by Barbara Bauer and Paul Rauch
  • Soderberg

    Robert Soderberg is an American TV writer. He was born in Lakewood, Ohio and died in Santa Barbara, California in 1996.

    Career: In 1969, he co-wrote the teleplay for an unsold television pilot called Shadow Man about a man who has plastic surgery and assumes the identity of a multi-billionaire to do good for all humanity.

    He has thirteen credits to his name, including being the Head Writer of CBS Daytime's As the World Turns (1973–1978), One Life to Live, General Hospital (1989) and Guiding Light.

    Awards/Nominations: He has received three Daytime Emmy Awards.


    Robert Calhoun is an American television writer, producer and director.

    He graduated from the University of Maryland then went on to serve three years in the U.S. Navy. He was a homosexual. [2]

    His credits include Guiding Light (as Head Writer during the 1988 WGA strike and Executive Producer from 1988 to 1991; replaced by Jill Farren Phelps), As the World Turns (EP: 1984–1988 replaced by Laurence Caso), Another World and Texas (1981).

    He has garnered 8 Daytime Emmy Award nominations. His first nomination in 1979 was shared with Ira Cirker, Melvin Bernhardt, and Paul Lammers.

    Peter Frisch

    Peter Frisch is an American TV and theatre producer and director. [3] [4]

    He received his M.F.A. in stage direction from Carnegie Mellon. As a nationally recognized teacher and coach, Peter has held faculty posts at Carnegie, The Juilliard School, Harvard University, Boston University, Cal Arts, and UCLA. He has taught and coached professional actors and directors in New York and Los Angeles over the last forty years.

    Prior to coming to Santa Barbara, Frisch served as Producer on The Young and the Restless for CBS Daytime. He came to the show directly from Pittsburgh and a six-year stint as Head of Drama at Carnegie Mellon University's prestigious School of Drama where he also taught and directed for the mainstage. Moonlighting, he also directed seventeen events for the Pittsburgh Symphony Orchestra, working with musicians such as Mariss Jansons, Marvin Hamlisch and Rolando Villazon.

    During the past 35 years, Peter has directed over 160 productions in the New York and regional theatre, including a full range of classic and contemporary plays, cabaret and opera. He has been Producing Director of the Hyde Park Festival Theatre (NY), Resident Director with the Berkshire Theatre Festival and Artistic Director of American Playwrights Theatre in Washington, D.C.

    Peter received a Joseph Jefferson Award for the Chicago premiere of American Dreams (co-authored with Studs Terkel) and the Outer Circle Award for My Papa's Wine on New York's Theatre Row. At American Playwrights Theatre, his collaboration with Larry L. King led to a 1988 Helen Hayes Award for The Night Hank Williams Died. Also at APT, he won an inaugural Kennedy Center/American Express Grant for his production of Speaking In Tongues, about controversial film director Pier Paolo Pasolini.

    Previously in Los Angeles, Peter served as a Producer on Fox Network's Tribes.

    Frisch has been a panelist for the National Endowment for the Arts and the Fulbright Awards and served as a board member of the Society of Stage Directors and Choreographers Foundation. He is an enthusiastic amateur musician and has been published in a variety of journals from Stereo Review to The Washington Report on Middle Eastern Affairs.

    CBS Daytime slogans

  • 1981: "Powerful Dramas"
  • 1982: "DayDreams"
  • 1985–1986: "In the Heat of the Day"
  • 1986: "In the Heat of It" (summer slogan)
  • 1986–1987: "Rumor Has It"
  • 1987–1988: "Can't Get Enough"
  • 1988–1989: "Be Tempted"
  • 1989–1990: "Wilder Than Ever"
  • 1990–1991: "Anything can happen...On the Edge"
  • 1991–1992: "Try Me"
  • 1992–1993: "Imagine"
  • 1993–1994: "Don't Blink and Don't Look Away"
  • 1994–1995: "Every Moment"
  • 1995–1996: "Aren't You Glad Today"
  • 1996–1997: "Always Watch Your Back"
  • 1997: "Lose Your Cool" (summer slogan)
  • 1997–1999: "Oh, If You Only Knew"
  • 1999–2001: "What Happens Everything (It's Everything)"
  • 2001–2002: "Did You Understand That?"
  • 2002–2003: "Get it On"
  • 2003–2004: "Hot Enough for You"
  • 2004–2005: "The Look That's Got You Hooked"
  • 2005–2006: "Nobody Does it Better"
  • 2006–2007: "The Day Belongs to CBS"
  • 2007–2009: "The Drama is Always On"
  • 2009: "Summer is for CBS Daytime" (summer slogan)
  • 2009–present: "Only CBS Daytime"
  • 2012: "CBS Daycation" (summer slogan)
  • 2014–present: "So Good" (alternate)
  • TV ratings

    Because of a quirk in The Price Is Right from 1975 during the experimental run at a one-hour format in September that became final that November, that show's ratings in daytime are split into first half and second half segments.


    CBS Daytime Wikipedia