Kalpana Kalpana (Editor)

Binda Group

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Area served  World wide
Website  www.bindagroup.com
Founded  1906
Type of business  Watch Maker
Revenue  €297 million (2007)
Headquarters  Milan, Italy
Number of employees  2,200

Industry  Watch and jewelry manufacturing
Key people  Gianni Pieraccioni, Managing Director Marcello Binda, Binda co-CEO Simone Binda, Binda co-CEO Jeff Gregg, Geneva CEO
Products  Wristwatches, jewelry and leather accessories

Binda group italy 1 mp4

The Binda Group is an Italian watch, jewelry, leather accessories corporate group founded by Innocente Binda in 1906, headquartered in Milan and headed by brothers Marcello and Simone Binda, grandsons of the founder.



The company owns subsidiaries in eight countries (Italy, the United States, Brazil, the United Kingdom, Germany, Spain, Portugal and China) and has 50 distributors, serving more than 12,000 retailers worldwide. Binda's three main business units are watches, jewelry and leather. It produces and distributes its own brands, including several companies. The group also licenses watch and jewelry brands from Dolce & Gabbana with brands D&G Time and D&G Jewels, from Moschino with brands Moschino CheapAndChic and Love Moschino, from Ducati Corse and from Nike. In 1997, Binda acquired the distribution rights to Seiko and Lorus for the Italian market. It also distributes Paris Hilton watches in Italy and upscale Glam Rock watches in the United States, Canada and Italy.

Binda operates in more than 70 markets with approximately 400 employees worldwide, and ended 2007 with consolidated revenues of €297 million and sales of approximately 5 million pieces. Its watches include those made in the Far East, retailing under $100 (75 euros), Swiss-made ones, averaging about $1,400 (1,000 euros), and complicated tourbillon watches, retailing above $184,000 (130,000 euros). Breil Milano’s two brand ambassadors are Oscar-winning actress Charlize Theron and movie star Edward Norton.


The following companies are wholly owned subsidiaries of Binda Group:

  • Breil (company),
  • Vetta,
  • Wyler Geneve,
  • Geneva Watch Group,
  • Hip Hop (company),
  • Cronotech,
  • Freestyle California,
  • Think Big Jewels,
  • Feelo.
  • References

    Binda Group Wikipedia

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