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Bernhard willhelm and his magic potatoe collection a w 16
Bernhard Willhelm (born November, 1972) is a German fashion designer.
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Bernhard willhelm men fw 2012 pfw
Education and first season
Willhelm studied fashion design at the Royal Academy of Fine Arts in Antwerp, during which he assisted Walter van Beirendonck, Alexander McQueen, Vivienne Westwood and Dirk Bikkembergs. In 1998, he established his name sake fashion house together with Jutta Kraus. They debuted their first womenswear collection in 1999 and their first menswear collection was introduced in 2000.
In 2002, Bernhard Willhelm moved their design studio from Antwerp to Paris, at which time Willhelm also took upon the position as creative director for the fashion house Capucci through 2004.
Later work
From 2009 up until 2014, he held the position as head of the fashion department at Universität für Angewandte Kunst in Vienna, Austria. In 2011, Willhelm relocated his team temporarily to Puerto Vallarta, Mexico, and later in 2013 to Los Angeles, where the company has been based since.
Style
Wilhellm's clothing is typified by craftsmanship, eclecticism, and irony. It reveals multifaceted fascinations, ranging from South German folklore, historical costume to sport and traditional Japanese dress as well as questions of diversity, the human condition, facets of culture and perceptions of reality.
Eccentric silhouettes, for both men and women, are additional characteristic features of Willhelm's work.
Wilhelm is known for his unconventional approach to presenting seasonal collections, preferring installations, performances and tableaux vivants over the fashion runway.
His career has been marked by collaborations with artists and creatives across disciplines, including Bjork, Olaf Breuning, Cutler X, Joe Dallesandro, Carsten Fock, William Forsythe, Carmen Freudenthal, Nick Knight, Nikolaus Schafhausen, Elle Verhagen, Tony Ward, and Lukas Wassmann.
Special Projects
In 2013, Willhelm presented his men / women AW13-14 collection in the form of a dance performance in collaboration with Josh Johnson and The William Forsythe Company, Frankfurt.
He has worked on a number of films, including Men In Tights, a collaboration with Nick Knight shown in conjunction with his AW08-9 Menswear Collection and Red Rose Pink Donkey, made in collaboration with Dirk Bonn and screened at Athens Biennale.
Willhelm created costumes for Bjork, used for her VOLTA album cover and for her 2007 World Tour, as well as for R.W. Fassbinder’s play Die bitteren Tränen der Petra von Kant, shown at Deutsches Theater in Berlin.
Commercial Collaborations
Willhelm has engaged in a number of commercial collaborations. From 2008-2015 he worked with Spanish footwear company CAMPER on a line of men and women's shoes.
In 2009, he commenced a partnership with German eyewear brand MYKITA. His collection of sunglasses feature innovative designs and color gradient lenses.
Willlhelm has also worked with Swedish rug manufacturer Henzel Studio on a collection of rugs and pillows that feature proclaiming statements drawn from the exhibition BERNHARD WILLHELM 3000: When Fashion Shows The Danger Then Fashion Is The Danger at Museum of Contemporary Art Los Angeles (MOCA).