Lichita (Maite Perroni) has been working at Iconika Ad Agency for 10 years but feels undervalued and invisible. She decides to make a change and transforms herself from the office “whipping girl” into the empowered Alicia. However, no climb to the top is ever easy and, along the way, she faces situations that test her character and values.
Production of Antes muerta que Lichita officially started on May 18, 2015. The telenovela was formerly known as Más canija que ninguna. It will be the first telenovela in 4K resolution format produced by Televisa.
During the UnivisionUpfront, it was confirmed that Antes muerta que Lichita, it will have its own webnovela, which can be seen in the same telenovela and by the Televisa website.
Maite Perroni as Alicia Gutiérrez López / Lichita, she is the assistant of Elías and other entrepreneurs of Icónika.