Genretelenovela Final episode date21 February 2016
Written byPedro Armando RodríguezAlejandra Romero MezaHumberto RoblesHéctor Octavio Valdés Screenplay byPedro Armando Rodríguez Story byCovadonga EspesoJordi ArencónMarta AzconaAriana Martín Directed byAlejandro ÁlvarezDaniel FerrerRodrigo ZaunbosBenjamín Cann StarringEduardo SantamarinaArath de la TorreIngrid MartzChantal AndereManuel "Flaco" IbáñezLuz Elena GonzálezMacariaGabriela PlatasMaite Perroni CastMaite Perroni, Arath de la Torre, Chantal Andere, Eduardo Santamarina, Íngrid Martz SimilarThe Color of Passion, Amores verdaderos, Las tontas no van al cielo Profiles Facebook
Antes muerta que Lichita, (English title: Anything but Plain)(More literally, I'd Rather be Dead Than Plain) is a Mexican Telenovela produced by Rosy Ocampo for Televisa.
Lichita (Maite Perroni) has been working at Iconika Ad Agency for 10 years but feels undervalued and invisible. She decides to make a change and transforms herself from the office “whipping girl” into the empowered Alicia. However, no climb to the top is ever easy and, along the way, she faces situations that test her character and values.
Production
Production of Antes muerta que Lichita officially started on May 18, 2015. The telenovela was formerly known as Más canija que ninguna. It will be the first telenovela in 4K resolution format produced by Televisa.
Webnovela
During the UnivisionUpfront, it was confirmed that Antes muerta que Lichita, it will have its own webnovela, which can be seen in the same telenovela and by the Televisa website.
Main characters
Maite Perroni as Alicia Gutiérrez López / Lichita, she is the assistant of Elías and other entrepreneurs of Icónika.
Eduardo Santamarina as Augusto de Toledo y Mondragón, he is the general president of Icónika.
Arath de la Torre as Roberto Duarte, he is a fake journalist who reaches Icónika order to obtain a high position in the company.
Ingrid Martz as Luciana de Toledo y Mondragón, she is the niece and later revealed as the biological daughter of Augusto.
Chantal Andere as Sandra Madariaga, she is the chief executive officer of Icónika.
Sherlyn González as Magos, she is the younger sister of Lichita.
Eddy Vilard as Alejandro de Toledo y Mondragón Casablanca, he e is the son of Augusto and Beatriz, and hidden to the world that he is gay for fear of bullying.
Patricio Borghetti as Néstor Acosta, he is the "account executive" in Icónika.
Ricardo Fastlicht as Elías Merchant, he is the creative director general of Icónika.
