Industry Oil and chemical Founder Al Amatuzio Headquarters Superior Type of business Private | Genre Automotive service Area served Worldwide Founded 1972 Number of employees 315 | |
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Key people Alan Amatuzio, Dean Alexander (co-presidents) Products Synthetic motor oil, synthetic grease, oil filters, air filters, natural fertilizers, nutritional products Profiles | ||
Amsoil Inc. is an American corporation based in Superior, Wisconsin that primarily formulates and packages synthetic lubricants and filters. The company's advertising slogan is The First in Synthetics. The company uses multi-level marketing for distribution.
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History
Amsoil was founded by Albert J. Amatuzio, a former jet fighter pilot who had conducted research on synthetic engine oils in the early 1960s. Amatuzio later began selling the products commercially using a multi-level marketing business plan.
Amsoil then formulated synthetic lubricating oils for other applications, including specialized vehicles and severe operating conditions. In addition, Amsoil developed fuel additives, filtration systems and other companion products that supplement and extend lubricant performance.
Distribution
Amsoil products are blended and packaged at the Amsoil Center in Superior, Wisconsin. It serves as the hub of a global distribution network. Regional warehouses fulfill North American orders; Amsoil bottles, cases, drums and totes are shipped worldwide.
Amsoil products are distributed through a network of independent dealers who work with their customers and accounts using a multi-level marketing model.
Sponsorship
Amsoil has sponsored motorcycling since 1999, and is the current title sponsor of Grand National Cross Country, and the official oil of the AMA Supercross Championship and AMA Arenacross Championship. Also, the company sponsors the United States Auto Club since 2010 and the International Hot Rod Association since 2012. Amsoil also has the naming rights to an ice hockey venue in Duluth, Minnesota, named AMSOIL Arena.