The 1998 MTV Europe Music Awards took place in Assago, near Milan, Italy. The ceremony was hosted by former Playboy model, actress and comedian, Jenny McCarthy.
On this year 6 new categories were introduced including the MTV Selects; UK and Ireland, Northern, Central and Southern. The big winner of the night were the Spice Girls and Madonna with two awards. Mel C, alias Sporty Spice, and Emma Bunton, known as Baby Spice, collected the trophy on behalf of the group. On receiving the award, Mel C shouted: "We've done it again". "And a big hello from the other two", she added, referring to Mel B and Victoria Adams, both of whom were pregnant and did not attend the ceremony.
Winners are in bold text.
All Saints — "Never Ever"
Cornershop — "Brimful of Asha"
Natalie Imbruglia — "Torn"
Savage Garden — "Truly Madly Deeply"
Robbie Williams — "Angels"
Aphex Twin — "Come to Daddy"
Beastie Boys — "Intergalactic"
Eagle-Eye Cherry — "Save Tonight"
Garbage — "Push It"
Massive Attack — "Teardrop"
All Saints — All Saints
Beastie Boys — Hello Nasty
Madonna — Ray of Light
Massive Attack — Mezzanine
Robbie Williams — Life thru a Lens
Mariah Carey
Celine Dion
Natalie Imbruglia
Janet Jackson
Madonna
Eagle-Eye Cherry
Ricky Martin
Puff Daddy
Will Smith
Robbie Williams
All Saints
Backstreet Boys
Beastie Boys
Garbage
Spice Girls
All Saints
Aqua
Eagle-Eye Cherry
Five
Natalie Imbruglia
Aqua
Backstreet Boys
Boyzone
Five
Spice Girls
Dario G
Faithless
Fatboy Slim
Madonna
The Prodigy
Aerosmith
Garbage
Marilyn Manson
Rammstein
The Smashing Pumpkins
Busta Rhymes
Beastie Boys
Missy Elliott
Pras
Puff Daddy
B92 (radio station operating in Serbia), "for the journalism and fighting for human rights".
The special award was symbolically given to B92 to promote the Otpor! movement in Serbia. B92 leader Veran Matić sported a shirt with the logo of the movement. The full overthrow of Yugoslavia was not successful until the 1999 NATO bombing of Serbia and the Bulldozer Revolution.
Winners are in bold text.
MTV Select — UK and Ireland
Another Level
B*Witched
Billie
Five — "When the Lights Go Out"
Steps
Eagle-Eye Cherry — "Falling in Love Again"
Franka Potente and Thomas D — "Wish"
99 Posse
Articolo 31
Bluvertigo
Ligabue
Vasco Rossi
Faithless (featuring Sally Bradshaw) — "God is a DJ"
Madonna — "The Power of Good-Bye"
Busta Rhymes — "Turn It Up / Gimme Some More"
Manic Street Preachers — "If You Tolerate This Your Children Will Be Next"
Aqua — "Turn Back Time / Barbie Girl / Lollipop (Candyman) / Doctor Jones"
Pras (featuring Destiny's Child and The Product G&B) — "Blue Angels / Ghetto Supastar (That Is What You Are)"
Five — "Everybody Get Up"
Rammstein — "Du Hast"
All Saints — "Lady Marmalade"
R.E.M. — "Daysleeper"
Robbie Williams — "Millennium / Let Me Entertain You"
George Michael — presented Best Male
Donatella Versace and Alessandro Del Piero — presented Best Group
Fun Lovin' Criminals — presented Best Rock
Ronan Keating and Dolce & Gabbana — presented Best Female
B*Witched and Ulf Ekberg — presented MTV Select—Northern
Eagle-Eye Cherry and Busta Rhymes — presented Best Pop
Nek and Saffron — presented MTV Select—Central
Zucchero and Renzo Rosso — presented MTV Select—Southern
R.E.M. — presented the Free Your Mind award
Jean Paul Gaultier and Giorgio Armani — presented Breakthrough Artist
RZA and Ultra Naté — presented Best Rap
Natalie Imbruglia and Gavin Rossdale — presented Best Dance
Cleopatra — presented MTV Select—UK & Ireland
Skunk Anansie (Skin and Mark Richardson) and The Cranberries (Dolores O'Riordan and Fergal Lawler) — presented Best Song
Sarah, Duchess of York — presented Best Video
Damon Albarn and Ronaldo — presented Best Album