Founder Jamie Thomas Parent organization Black Box Distribution | Founded 1996 | |
Profiles | ||
Zero skateboards cold war
Zero Skateboards is a skateboard company located in Carlsbad, California, United States (US). The brand was founded by professional skateboarder and entrepreneur Jamie Thomas, and distributed by his Black Box Distribution company. In late June, 2014, Thomas announced that the brand will be distributed by the Dwindle Distribution company, based in El Segundo, California, US.
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20 years of zero skateboards with jamie thomas
History
The Zero brand was originally a clothing company, formed in 1996, and subsequently evolved into a skateboard company, with Thomas leaving Toy Machine to become Zero's first professional team rider.
In early 2003, Thomas opened a plant in Tijuana, Mexico, named "Edieth and Osuna", to manufacture the skateboard decks of the Black Box brands. Zero team rider Chris Cole was a shareholder of the company from 2011 to 2014.
The company has released seven videos, with the premiere of the latest release, Cold War, occurring on November 8, 2013. The premiere was held at the La Paloma theater in Encinitas, California, US and Thomas invited every Zero rider, former and current, onto the stage prior to the showing of the 40-minute video.
Transition to Dwindle
In a June 2014 interview with the Jenkem online publication, Thomas explained that the Dwindle Distribution skateboard company—responsible for the Enjoi, Blind Skateboards, Almost Skateboards, Darkstar and Cliché Skateboards brands—will take over "the sales, finance, production and distribution aspects" of the Zero brand. Thomas further explained that the Zero employees will remain independent and will focus on "the team, marketing and creative aspects" of the brand.
Awards
From 2004 to 2006, Zero won three consecutive Thrasher Magazine King of the Road competitions, beating other teams such as Girl Skateboards, Toy Machine, Darkstar, Element, Flip, Habitat, Real, Almost, and Baker Skateboards. Zero declined defending their title for the 2007 King of the Road to start the "Black and White" tour with the Mystery skateboard team.
Cole won Thrasher S.O.T.Y. award (Skateboarder of the Year) on two occasions, a feat that has only been achieved by two skateboarders in the history of the award (the other skateboarder is Danny Way).