Neha Patil (Editor)

Wendy Moe

Updated on
Edit
Like
Comment
Share on FacebookTweet on TwitterShare on LinkedInShare on Reddit
Doctoral advisor
  
Peter Fader

Academic advisor
  
Peter Fader

Wendy Moe httpswwwrhsmithumdedufileshireswendymoejpg

Education
  
University of Pennsylvania, Georgetown University

Institutions
  
University of Maryland, College Park, University of Texas at Austin

Social media intelligence wendy moe


Wendy Moe is a marketing professor at the Robert H. Smith School of Business at the University of Maryland and the Director of the MS in Marketing Analytics program. She is known for her research in digital and social media analytics.

Contents

Moe frequently speaks to business communities, such as the Marketing Science Institute, on issues related to social media marketing and analytics. Moe's research on binge watching behavior in a streaming environment has been featured on the NPR show, The Hidden Brain hosted by Shankar Vedantam.

Getting serious with your social marketing with wendy moe


Education

Moe earned a BS, MA and PhD from the Wharton School at the University of Pennsylvania and an MBA from Georgetown University.

Books

  • Social Media Intelligence, Cambridge University Press 2014, ISBN 9781107031203
  • References

    Wendy Moe Wikipedia