Branding 94.3 The Game | Frequency 94.3 MHz | |
City Farmville, North Carolina Broadcast area Greenville, North Carolina Slogan Pirate Nation's FM Station Translator(s) 97.9 W250CJ (Winterville, relays HD2) | ||
WRHD (94.3 FM, "94.3 The Game") is a sports radio station in Farmville, North Carolina.
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History
In 1989, Henry Hinton started New East Communications of Greenville, North Carolina. The company's stations were WGPM 94.3, WCZI and WKQT. WKQT was sold in 1996. In 2003, Archway Broadcasting Group, LLC, bought WGPM and WCZI and announced its acquisition of four Greenville market stations--WRHT, WCBZ, WNBR and WZBR--from Eastern North Carolina Broadcasting Company, Inc for $6.5 Million.
This station was once called WRQR. Later, with the letters WWGL, together with WWEA (formerly WNBR), this was a country music station as "Eagle 94". Then WWEA became WWHA and WWGL became WWNK. The stations were "Hank FM". Inner Banks Media LLC Bought WWHA and WWNK as part of a cluster of stations from Archway for $4.5 million in March 2007. WWHA and WWNK were hot adult contemporary for a short time before switching to new letters and separate formats. WTIB moved to 103.7 FM on March 15, 2010 with WRHD taking the 94.3 frequency.
On August 11, 2014 WRHD flipped to sports talk as 94.3 The Game.
HD radio
WRHD-HD2 aired a variety hits format as "G97.9" early in 2016, and a soft adult contemporary format as "Easy 97.9". On November 20, 2016, the station switched to urban adult contemporary "Fresh 97.9" (relayed on FM translator W250CJ 97.9 FM Winterville). Russ Parr and Keith Sweat will air on the station starting in January 2017.