Broadcast area SE Georgia First air date 1936 Callsign meaning WAY 'cross' City of license Waycross Area SE Georgia Slogan Classic Rock and Roll | Translator(s) 96.3 W242BE (Waycross) Facility ID 129162 Frequency 1230 kHz Format Classic rock Branding My FM | |
Power 1,000 watts day
1,000 watts night Owner Satilla Broadcast Properties, LLC | ||
WAYX (1230 AM), 96.3 FM, and WAYX.com is a radio station broadcasting a Country Music format. WAYX serves Ware, Pierce and Brantley Counties in Southeast Georgia. WAYX streams at WAYX.com. It formerly aired a News-Talk format with Fox Radio News, Georgia Network News and Sports, and the most popular conservative or "right-wing" political talk shows including Glenn Beck, Rush Limbaugh, Sean Hannity, and Neal Boortz were featured on the station, plus business talkers Clark Howard and Dave Ramsey, and computer guru and "digital goddess" Kim Komando. Weekend jazz music programming included Legends of Jazz by Ramsey Lewis, and Jazztrax by Art Good. Sports Conversations with Loran Smith and the Regionsbank SEC (Southeastern Conference) football report were carried. The station also partnered with the Waycross-Ware County Chamber of Commerce to provide local event information with its "Community Happenings" and "Community Minute" announcements which aired up to 16 times daily. Many vignette programs such as America's Most Wanted, Car Show Minute, National Geographic Environment Minute, the Success Journal, and Wisdom Made in America, added variety to the lineup. Despite the popularity and variety of the talk programming line-up, the news-talk format on WAYX was cancelled at the end of May 2011, due to lack of listener and advertiser support, and the station began simulcasting WSIZ-FM, Fitzgerald-Douglas, Georgia, to provide a simulcast of that station's 24-7 classic rock format to the Waycross area. This too was not commercially successful, and in July 2016, the station began simulcasting WKBX-FM in KIngsland, Georgia. This broadcast includes Country music, Camden County High School football, and Jacksonville Jaguars football.
WAYX went on the air in 1936, originally on 1200 kHz with 100 watts of power. Over the last 80 years it has gone through several different ownerships before landing with its current owner. The community of license is Waycross, Georgia, USA, the station is owned by Satilla Broadcast Properties, L.L.C.