First air date 2012 FM Class A Frequency 93.1 MHz Format Talk radio Slogan The Voice of Montgomery | ERP 3,100 watts Facility ID 189524 City of license Coosada Branding News Talk 93.1 | |
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Broadcast area Montgomery Metropolitan Area HAAT 141.3 meters (463 feet) Owner Bluewater Broadcasting Company, LLC Area Montgomery, AL Metropolitan Statistical Area | ||
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WACV (News Talk 93.1) is a News Talk formatted radio station that serves the Montgomery Metropolitan Area, broadcasting on the FM band at a frequency of 93.1.
Contents
The station's broadcast license is held by Liberty Acquisitions 825, LLC, and the station is operated under a local marketing agreement by Bluewater Broadcasting Company, LLC. The station's studios are located on Wall St. in Midtown Montgomery, and the transmitter site is in Prattville, Alabama.
WACV also participates in the Montgomery rating survey by Arbitron (Market #150).
History
While the 93.1 frequency is brand new, the News/Talk format and call sign have been around since November 1984 when WACV was "News Talk 1170, Montgomery's Talk Station".
The original lineup included Don Markwell, news from Bob Jackson, with updates from WAKA CBS 8. Locally originated programs, such as "Viewpoint", continued on "News Talk 107.9" with Dan Morris and Mark Montiel, and Greg Budell continued "Happy Hour". Nationally syndicated talk programming features Laura Ingraham, Glenn Beck, Rusty Humphries, Jerry Doyle, Roy Masters, and Neal Boortz.
The 1170 AM brand continued until April 2, 2009 when it moved to WMRK-FM (then WJAM-FM) as Montgomery's First FM News Talk Station. The branding changed to "News Talk 107.9 FM".
In May, 2011 Liberty Acquisitions 825, LLC won 93.1 Class A FM during an FCC auction with a winning bid of $987,000.
On August 13, 2012 the WACV call sign swapped with WGMP. On August 15, 2012, the station signed on at half-power, for program testing as required by the FCC. On August 31, 2012 the News Talk format moved from WMRK-FM on to WACV and was re-branded as "News Talk 93.1".
The LMA between Bluewater Broadcasting Company, LLC and Alexander Broadcasting terminated on September 1, 2012 and a new LMA between Liberty Acquisitions 825, LLC and Bluewater Broadcasting Company, LLC started.
WMRK-FM now broadcasts K-LOVE, a contemporary Christian format.
Programming
The current lineup includes: Coast To Coast AM, Susan & Greg in the Morning, News & Views, The Dan Morris Show, Happy Hour with Greg Budell, Dave Ramsey, and Rusty Humphries. WACV also features news and weather updates from CBS 8 WAKA, and traffic from Montgomery Skywatch Traffic, and hourly updates from Fox News.
Technical information
WACV broadcasts with a Broadcast Electronics 5 kW STX LP transmitter at 3,100 watts effective radiated power into a Dielectric DRCM-2 directional antenna from a tower in Prattville, Alabama.