Rahul Sharma (Editor)

Vivid Entertainment

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1984; 33 years ago (1984)

Steven Hirsch David James

Vivid Entertainment logo.svg

Adult films, brand licensing program including sex toys, condoms, apparel, etc.

Playboy Enterprises , Diabolic Video , Falcon Entertainment

Vivid Entertainment Group is an American pornographic film production company, featuring a catalog of VHS and DVD titles and internet content. It has been estimated to be the top adult entertainment company.



In 2006, it was described by Reuters as one of the handful of studios that dominate the U.S. porn industry. It is based in Los Angeles, California. Founder Steven Hirsch is Co-Chairman, along with Bill Asher, who is also a Co-owner.

Vivid Entertainment LLC is privately owned by Americans Steven Hirsch and Bill Asher, and Welshman David James (born Dewi James in Blaengarw, Bridgend). According to Forbes magazine Vivid's annual revenue is estimated to be $100 million USD. The same estimate was given by Business Week in June 2006. However, Vivid also aggressively repackages its original material in compilations, which are relatively inexpensive to produce. Forbes also reported that approximately one third of all the titles sold in U.S. adult DVD stores are Vivid films.

In February 2006, Vivid changed its condom-only policy to a condom-optional policy that lets performers decide whether or not to use them. In October 2010, Vivid stopped production as a precaution when an actor tested positive for HIV. An October 2012 open letter, from Steven Hirsch, took aim at a Los Angeles County plan that would require performers to wear condoms on set. Hirsch said the proposal would be costly and ineffective and was an example of unnecessary government intrusion into private bedrooms.

Divisions and ventures

  • Alt-porn: In February 2006, Vivid made its foray into alt-porn with the signing of director Eon McKai and the formation of the Vivid-Alt imprint. Vivid-Alt in turn hired erotic photographers—Dave Naz and Octavio "Winkytiki" Arizala to direct features for the imprint. The first film directed by Eon McKai under that imprint, Girls Lie, was nominated for an AVN Award, one of 13 nominations in 2008 for various Vivid-Alt imprint releases. In 2009, the company won the AVN Award for Best Music Soundtrack for The Bad Luck Betties and in 2010, for the musical soundtrack of Live in My Secrets.
  • Vivid Ed: In March 2007, Vivid signed author, columnist, editor and sex educator Tristan Taormino to head up the Vivid Ed imprint, which has produced several how-to DVD sex guides including The Expert Guide To Sex and The Expert Guide to the G-Spot, among others. In 2010, Vivid Ed's director Tristan Taormino received several AVN Awards as well as the Trailblazer Award from the Feminist Porn Awards in Toronto, Canada on April 9, 2010.
  • Vivid Radio: Vivid supplied content for a channel on the Sirius XM Radio network that features its various stars. The channel moved to online only on July 17, 2014.
  • Google TV: On November 7, 2011 Vivid Entertainment launched its Vivid for Google TV channel as "the first TV app designed to make sexually explicit content available through the new Google TV set-top device." It will broadcast in high definition "award-winning adult movies, celebrity sex tapes, XXX parodies of popular superheroes, educational videos and other content", to who also subscribe to the company's website.
  • On December 6, 2007, Vivid Entertainment filed a copyright infringement lawsuit against PornoTube. The lawsuit alleged that the YouTube-like site profits from the illegal posting of Vivid's copyrighted films, and failed to comply with the Child Protection and Obscenity Enforcement Act, a federal age-verification and record-keeping law that applies to the adult film industry. The case was settled out of court.

    In April 2010, country singer Mindy McCready sent Vivid a cease and desist letter ordering them not to distribute copies of her sex tape. Vivid produced proof that it had a signed release form from McCready.


    Vivid Entertainment Wikipedia