QD (as Sadia)TR (as Transbrasil) TBA Commenced operations 1956 Frequent-flyer program TransPass Founded 5 January 1955 Key person Omar Fontana | TBA Transbrasil Date of operation 1956 Ceased operations 03 December 2001 | |
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Subsidiaries AerobrasilInterbrasil STAR | ||
Former transbrasil airlines advertising
TransBrasil is a defunct Brazilian airline which ceased operations in December 2001. During most of its history, Transbrasil was owned by local entrepreneur Omar Fontana. Its aircraft usually featured a colorful livery, remarkably with a rainbow on the tail fin. Transbrasil base was Brasilia International Airport in Brasilia. From the 1970s and until its demise in 2002, Transbrasil was usually the third largest Brazilian airline after Varig and VASP, serving both domestic and international routes.
Contents
- Former transbrasil airlines advertising
- Boeing 767 o primeiro do brasil
- The First Years as Sadia 19551972
- Consolidation as Transbrasil 19721983
- Apogee and Downturn 19832003
- After Bankruptcy 20032010
- Airline Affinity Program
- As Sadia
- As Transbrasil
- References
Boeing 767 o primeiro do brasil
The First Years as Sadia (1955–1972)
Transbrasil was born in the State of Santa Catarina as a sister company of S/A Indústria e Comércio Concórdia, better known by its acronym Sadia. In 1953 Omar Fontana, one of the sons of the founder of Sadia Attilio Fontana noticed a Douglas DC-3 that remained parked at Joaçaba Airport, near Concórdia, the whole weekend. Omar Fontana came up with the idea of leasing the aircraft for transporting the products of Sadia to São Paulo. In 1954 Sadia acquired its own Douglas DC-3 and flights became daily, having Omar as one of the crew members. However, since it was not an airline with regular schedule, it could not receive subventions from the government. In order to avoid this restriction, on January 5, 1955 he created Sadia S/A – Transportes Aéreos. The first regular flight was operated on March 16, 1956.
Sadia enlarged Concórdia Airport so that a Douglas DC-3 could operate with full load and created the first route from Concórdia to Videira, Florianópolis, São Paulo-Congonhas. A short time later, Sadia was also operating to Londrina, Bauru, Ribeirão Preto and Brasília.
In November 1957, Sadia established a partnership with Real Transportes Aéreos and became a feeder airline at Florianópolis. Whereas Linneu Gomes got 50% of the shares of Sadia, Omar Fontana became part of the board of Real, where he gained airline experience. At this time Sadia moved headquarters to São Paulo and expanded services to Rio de Janeiro-Santos Dumont and Porto Alegre. This partnership ended in 1961 with the demise of Real and Fontana bought back the shares he had earlier sold to Gomes.
In 1962 Sadia bought TASSA – Transportes Aéreos Salvador and increased its presence in Bahia. In 1967 most of Sadia network was eligible to receive subventions from the Federal government and aiming at those subventions Sadia bought five Handley Page Dart Heralds. In 1968 Sadia joined the shuttle service (Portuguese: Ponte Aérea, meaning "air bridge") between Rio de Janeiro-Santos Dumont and São Paulo-Congonhas airports, operated since 1959 by Varig, Cruzeiro do Sul and VASP. This service was abandoned only in 1999.
The first jet airliner type to be introduced into the fleet of Sadia, a BAC One-Eleven Series 500 entered into service on September 17, 1970. In 1972 the name of the airline was changed to Transbrasil S/A Linhas Aéreas and its headquarters were moved to Brasília.
Consolidation as Transbrasil (1972–1983)
Apogee and Downturn (1983–2003)
In 1990 Transbrasil fleet consisted of three 767-200, three Boeing 707 for cargo and passenger service (operated by its affiliated company, Aerobrasil) and 15 leased Boeing 737-300 and -400. In addition to domestic flights to most of the larger Brazilian cities, Transbrasil offered regular and charter service to Miami, Orlando, New York, Washington, Buenos Aires, Vienna, Amsterdam, London and even Beijing. During some time, due to discounted ticket prices and an aggressive commercial strategy Transbrasil surpassed VASP as the second largest Brazilian airline.
Despite its growing market share, Transbrasil was already experiencing financial problems. In 1987 after a formal request of its chairman Omar Fontana, Brazilian government took over Transbrasil management. However, soon Fontana started to disagree with the Brazilian Air Force officers nominated to run the company and in 1989 the intervention was cancelled. After Fontana stepped out from Transbrasil management due to health issues, the company was run by his son-in-law Celso Cipriani - a former police officer with no previous experience on airline management. Cipriani tenure on Transbrasil was controversial, and he has been formally charged with fraud, embezzlement of funds and property and mismanagement since then.
On January 14, 1994, Transbrasil created its regional subsidiary Interbrasil STAR to operate as feeder-carrier. Services started on July 3, 1995.
In addition to the management problems, Transbrasil was also facing other difficulties, specially the reduced or no profit from its international routes, severe competition from other companies in the domestic front (specially TAM, a former air taxi company with a growing fleet) and growing expenses. In 3 December 2001 – despite several government loans – Transbrasil was amassing huge debts with several suppliers. When Shell refused to further supply fuel without payment, Transbrasil's then aging and reduced fleet was grounded for good. Finally, in 2003 the company was declared bankrupt after request of one of its major debtors - GE aircraft leasing company.
After Bankruptcy (2003–2010)
On 16 September 2009 the Brazilian Federal Supreme Court began the analysis of the legality of the bankruptcy of Transbrasil. The bankruptcy was confirmed on 2 October 2009.
That same year, the Public Ministry was preparing to file charges against the senior management of the company. The main accused being Celso Cipriani, who allegedly committed crimes that hastened the company's demise.
In 2010, the debt which caused the bankruptcy of Transbrasil was invalidated by the Court of Justice of São Paulo.
Airline Affinity Program
TransPass was Transbrasil's Frequent-flyer program. Points could be used on Transbrasil and Interbrasil STAR services. Points held at the time of the airline's collapse lost their value as no other airline took over the program.