Toontown Online

Gameplay

Players could create characters called "Toons". Players were able to customize their Toons in various shapes, colors, clothes and sizes, as well as their species, with choices consisting of cats, dogs, ducks, mice, pigs, rabbits, bears, horses and monkeys.

Combat

"Cogs" were the antagonists in-game, stylized to be corporate robots that wanted to take over the town to propagate business culture. Cogs came in four types: brown-clad Bossbots, blue-clad Lawbots, green-clad Cashbots, and maroon-clad Sellbots, each with increasing levels throughout the game that increased their health and damage.

Toons began with basic 'Gags' and a 15-point 'Laff' meter. Gags, rooted in old cartoon slapstick humor, were weapons used to destroy the Cogs in Cog battles. Each 'gag track' had Gags with different properties that could be unlocked by completing 'Toontasks', and each gag track would get progressively more powerful as toons used their gags more. The Laff meter functioned as health meter, representing how much damage toons could take from the Cogs before going 'sad' - in-game death. Cogs were battled using a timed turn-based combat system with up to four Toons in a battle. Cogs could be fought on the streets of the game, in 'Cog buildings', or in their own designated 'Cog HQ'.

Non-combat activities

Playgrounds were the only areas of Toontown permanently safe from Cogs. In the playgrounds, Toons could regain lost Laff Points, receive or complete ToonTasks unique to each playground, purchase gags, play trolley games, go fishing, kart racing or golfing. By completing ToonTasks, Toons would grow in strength through additional Laff Points or new Gags. Laff Point increases were also available through fishing, racing and golfing challenges. There was a playground in each neighborhood of Toontown. Each playground featured one of Disney's classic animated characters as a non-player character. These playgrounds consisted of the following: Toontown Central, Daisy Gardens, Donald's Dock, Minnie's Melodyland, The Brrrgh, Donald's Dreamland, Goofy's Speedway, and Chip & Dale's Acorn Acres.

Every Toontown Online account came with a player's estate. Each estate consisted of six houses for each Toon on the player's account. Players could customize their Toon's appearance and house with objects ordered from the in-game catalog in exchange for jellybeans, the in-game currency. Wardrobes held clothing and accessories that were not being worn. Other elements of estates included Doodles (pets), gardening, fishing, cannons.

Online safety features

Toontown Online was marketed towards and developed towards all ages. Therefore, a chat restriction was placed on the game. Players could only chat using "SpeedChat", a list of pre-approved phrases set by Disney that the player could select. It included general English phrases, in-game strategy phrases, and, occasionally, seasonal phrases. Players could purchase more SpeedChat phrases using jellybeans. "SpeedChat Plus" and "True Friends" were introduced some time after the game's release, which had to be enabled using a parental account if the player was under 13 years of age. SpeedChat Plus allowed the player to type their own messages against a word filter developed by Disney; if a word was not allowed, it was replaced with an onomatopoeia of that player's Toon's species. True Friends allowed players to chat with a less-restrictive filter with certain friends who have shared a "True Friend code" with each other.

CD-ROM

Platform Publishing, a subsidiary company of Sony Online Entertainment that publishes games for third-party developers, announced on August 25, 2005 it had acquired rights to publish a CD version of Toontown Online for the PC and bring the game to online game consoles. Toontown Online became available on CD for the PC on October 3, 2005. This allowed players to play the game without downloading it onto their storage devices. This version came in a box set with two months of subscription, a poster, a game manual, and an in-game bonus. Toontown Online chose to create a CD that could be purchased in stores, due to customer insecurity when downloading and buying things online that they could not physically hold.

Closure

On August 20, 2013, Disney announced that after 10 years of operation, Disney's Toontown Online was being shut down permanently on September 19, 2013. Subsequently, every player was given membership for the remaining time of the game. Seasonal and holiday celebrations and special in-game events took place in the time remaining. Recurring paid memberships were automatically cancelled, memberships could no longer be purchased and accounts could no longer be created. The website was also updated with a closing FAQ.

The main Toontown Online website was not due for closure until another year. The game remained open for a month after the announcement, finally closing on the set date, September 19, 2013, at 11:59 A.M. Pacific Standard Time. After the game's closure, Toontown's website was updated with a new FAQ to help with billing support and inform users about the game's closure. Petitions are continuously signed by fans regardless of the closure. Toontown's site, toontown.go.com, now redirects to Disney's main site, disney.com. In response to the closure, former players have created multiple private servers of Toontown Online. The most popular server, Toontown Rewritten, is described by its developers as "a fan-made revival of Disney's Toontown Online, created using publicly available downloads and information made freely available to the general public."

ToonFest

Disney organized two real-life gatherings for Toontown fans called ToonFest. ToonFest included themed activities and games, trivia and costume contests, previews of upcoming features for the game, and developer Q&A panels. The first gathering, ToonFest 2006, was held at the Walt Disney Studios complex in Burbank, California, while ToonFest 2007 was held at Walt Disney World in Orlando, Florida.

Reception

Toontown Online received "favorable reviews". The game has won several awards.