Broke ground June 7, 1986 | Opened August 13, 1988 Capacity 24,276 | |
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Operator Palace Sports and Entertainment Construction cost $70 million($142 million in 2017 dollars) Address 6 Championship Dr, Auburn Hills, MI 48326, USA Similar Wells Fargo Center P, American Airlines Center, Philips Arena, Verizon Center, United Center Profiles | ||
The Palace of Auburn Hills, commonly referred to as The Palace, is a sports and entertainment venue in the Detroit suburb of Auburn Hills, in the U.S. state of Michigan. The arena opened in 1988 and is the home of the Detroit Pistons of the National Basketball Association (NBA). It has also served as the home of the Detroit Shock of the Women's National Basketball Association (WNBA), the Detroit Vipers of the International Hockey League, the Detroit Safari of the Continental Indoor Soccer League, and the Detroit Fury of the Arena Football League.
Contents
History
From 1957 to 1978, the Pistons competed in Detroit's Olympia Stadium, Memorial Building, and Cobo Arena. In 1978, owner Bill Davidson elected not to share the new Joe Louis Arena with the Detroit Red Wings, and instead chose to relocate the team to the Pontiac Silverdome, a venue constructed for football, where they remained for the next decade. While the Silverdome could accommodate massive crowds, it offered substandard sight lines for basketball viewing. A group led by Davidson bought vacant land in Auburn Hills from Joseph Shewach and built The Palace there for the relatively low cost of $70 million, using entirely private funding. The Davidson family held a controlling interest in the arena until Tom Gores bought it as part of his purchase of the Pistons in 2011.
Basketball
The arena opened in time for the Pistons' first NBA championship season, in 1988–1989. Since then, when one of The Palace's basketball occupants has won a championship, the number on its address has changed. Its current address is 6 Championship Drive, reflecting the Pistons' three NBA titles and the Detroit Shock's three WNBA titles (the Detroit Vipers' 1997 Turner Cup championship has not been officially recognized in the arena's address; the address also remained unchanged despite the Shock's move to Tulsa, Oklahoma in 2010). The original address was 3777 Lapeer Road.
Notable concerts
Sting performed during his ...Nothing Like the Sun Tour on August 13, 1988, becoming the very first musical act to perform at The Palace.
Michael Jackson performed three consecutive sold–out shows, during his Bad World Tour on October 24–26, 1988, in front of 70,000 people, becoming the first music artist to sell out The Palace more than two nights in a row.
The Cure performed two consecutive shows, during their Wish Tour on July 18–19, 1992, with The Cranes as their opening act. The shows were recorded and released as a live album, entitled Show.
Grand Funk Railroad performed a benefit show for the nation of Bosnia and Herzegovina in March 1997 during their Reunion Tour. The show also featured Peter Frampton, Alto Reed, Paul Shaffer, and the Detroit Symphony Orchestra. The performance was recorded, and released as the double-live Bosnia album in October of that year.
Demi Lovato performed a show at the Palace on March 13, 2014, for her Neon Lights Tour. The show was recorded for a Vevo Presents.
The Palace was the site of an assassination attempt on Led Zeppelin guitarist Jimmy Page, while he was on tour, with former band mate Robert Plant, during their No Quarter Tour. On March 31, 1995, Lance Alworth Cunningham, a 23-year-old, who thought that Led Zeppelin music contained "satanic messages", tried rushing the stage with a knife. He waited until the song "Kashmir" started and then made his charge for the stage, waving the weapon. The man was tackled by patrons and security about 50 feet from the stage.
Madonna performed two sold–out shows during her Drowned World Tour on August 25–26, 2001. The shows were recorded and broadcast live on HBO and were later released as a DVD, entitled Drowned World Tour 2001.
The Palace played host to the politically motivated Vote for Change Tour on October 3, 2004, featuring performances by My Morning Jacket, Jurassic 5, Ben Harper & The Innocent Criminals and headliner The Dave Matthews Band, with unannounced guest Neil Young.
The Malice at the Palace
On November 19, 2004, a fight broke–out between members of the NBA's Detroit Pistons and Indiana Pacers. As the on-court fight died down, a fan threw a cup of Diet Coke at Pacers forward Ron Artest, who then rushed into the crowd, sparking a melee between players and spectators. The fight resulted in the suspension of nine players, criminal charges against five players, and criminal charges against five spectators. The offending fans were banned from attending games at The Palace. In the aftermath of the fight, the NBA decided to increase the security presence between players and spectators. The fact that the fight took place at The Palace of Auburn Hills led to it becoming colloquially referred to as "The Malice at the Palace" and "Basketbrawl".
The Palace was also the site of a brawl between the WNBA's Shock and Sparks on July 21, 2008.
Future
In October 2016, it was reported that the Pistons' ownership were negotiating a possible relocation to Little Caesars Arena, a new multi-purpose venue being constructed in midtown Detroit by Olympia Entertainment to replace Joe Louis Arena as home of the NHL's Detroit Red Wings, as soon as the 2017–18 season. On November 22, 2016, the team officially announced that the Pistons would play at Little Caesars Arena in 2017. The Pistons final regular season game at The Palace of Auburn Hills is scheduled for April 10, 2017 against the Washington Wizards.
Facility information
Then-Pistons owner William Davidson and two developers privately financed the $90 million construction of The Palace, and did not require public funds.
The Palace was built with 180 luxury suites, considered an exorbitant number when it opened, but it has consistently managed to lease virtually all of them. In December 2005, the Palace added five underground luxury suites, each containing 450 square feet (42 m2) of space and renting for $450,000 per year. Eight more luxury suites, also located below arena level, were opened in February 2006. They range in size from 800 to 1,200 square feet (74 to 111 m2) and rent for $350,000 annually. The architectural design of the Palace, including its multiple tiers of luxury suites, has been used as the basis for many other professional sports arenas in North America since its construction, including the Canadian Tire Centre in Ottawa, also designed by Rossetti Associates.
The Palace is widely considered to be the first of the modern-style NBA arenas, and its large number of luxury suites was a major reason for the building boom of new NBA arenas in the 1990s. Although the Palace is now one of the oldest arenas in the NBA, its foresighted design contains the amenities that most NBA teams have sought in new arenas built since that time. By contrast, of the other NBA venues that opened in 1988-89, Amway Arena, Charlotte Coliseum, and Miami Arena have been demolished, while the Bradley Center and Sleep Train Arena are either slated for replacement or already replaced but standing. All of these arenas were rendered obsolete by the lack of luxury suites and club seating, lucrative revenue-generating features that made pro sports teams financially successful in order to remain competitive long-term, and also being located in suburban rather than downtown areas (The Palace, however, has remained one of the successful suburban arenas).
Nonetheless, Palace Sports & Entertainment (PS&E) has spent $117.5 million in upgrades and renovations to keep the arena updated. A new High-Definition JumboTron monitor, new LED video monitors, and more than 950 feet (290 m) of ribbon display technology from Daktronics was installed in the mid-2000s.
The Pistons court was previously named the "William Davidson Court", in honor of the late owner, prior to the home opener on October 28, 2009; however, Davidson's signature, along with the retired numbers, were removed from the hardwood when Tom Gores took over ownership of the Palace, and were re-retired instead atop the Palace rafters as replacement banners.
The Palace is one of only two NBA arenas which has not sold its naming rights to a corporate sponsor. The other is Madison Square Garden, named after U.S. President James Madison. The Palace is one of just eight basketball arenas owned by their respective NBA franchises.
Banners
The Palace has several different types of banners hanging from its rafters. These include all-time great Pistons, both Pistons and Shock team achievements.
Team accomplishments: Detroit Pistons:
Detroit Shock:
(After the Shock relocated to Tulsa, a banner honoring the Detroit Shock's championships was unveiled in the BOK Center.)
Musical acts:
Queensryche Operation Mindcrime Tour - Oct. 25, 1991
In 2008, to celebrate the 20th anniversary of the arena, it was announced that The Palace would be raising banners to the ceiling for musical acts that have had multiple sold-out shows at venues owned by Palace Sports & Entertainment. Bon Jovi was the first to get a banner, in February, followed by Neil Diamond, in July. In addition, these artists received banners outside the building on lightpoles along with other members of Palace Sports & Entertainment's most attended acts, including Kid Rock, Bob Seger, Dave Matthews Band, Madonna, Justin Timberlake, Lady Gaga, Barenaked Ladies, Van Halen, Rod Stewart, Aerosmith, Ozzy Osbourne, Tim McGraw, Jimmy Buffett and Britney Spears.