Slogan "Tune in Feel Good" Audience share 4.3% (June 2011, [1]) | Format Hot AC | |
Broadcast area South Devon, South Hampshire, Basingstoke & Thames Valley, Bristol, Bath, Somerset, North Dorset, West Wiltshire, Frome and Cheltenham. Frequency All Frequencies
FM:
Andover
106.4 MHz
Basingstoke
107.6 MHz
Bath
107.9 MHz
Bridgwater/West Somerset
100.8, 102.4 & 107.4 MHz
Bristol
107.2 MHz
Cheltenham & north Gloucestershire
107.5
East Hampshire & Haslemere
97.1, 101.6, 101.8 & 102 MHz
Frome/West Wiltshire
107.5 MHz
Newbury
105.6 & 107.4 MHz
North Dorset
96.6 & 97.4 MHz
Portsmouth
107.4 MHz
North Somerset 107.7 MHz
Southampton
107.8 MHz
Winchester
107.2 MHz
Yeovil/South Somerset
105.6 & 106.6 MHz
Torbay & South Devon
105.5 MHz First air date 1998–1999 (as individual stations)
4 July 2010 (current format) | ||
The Breeze is a network of Independent Local Radio stations broadcasting to South Devon, South West Surrey, West Sussex, Hampshire, Cheltenham, West Berkshire, Bristol, Somerset, Dorset and West Wiltshire. The stations, owned & operated by Celador Radio, broadcast a 'contemporary easy listening' format, playing classic and recent melodic popular music aimed principally at listeners over the age of 40.
Contents
The Breeze network operates on various FM frequencies and is also online at thebreeze.com. All frequencies were previously separate stations centred on each of the broadcast areas, which have been acquired and combined into one network, carrying separate breakfast and drivetime programming for the south and the west of England.
History
The network launched when Play Radio (a combination of two stations in Hampshire) was acquired by Celador along with an additional station in Portsmouth and rebranded as The Breeze on 4 July 2010. The individual stations have all operated under various owners, formats and identities, with the stations having launched between 1998 and 1999 as a series of local stations focused on a specified broadcast area.
In 2011, Celador acquired two Total Star stations in Bristol & Bridgwater, and successfully applied for an FM licence serving the Bath area, and relaunched all stations as The Breeze. All local programming is now identical across all licence areas.
The Breeze is currently based in Torbay, Southampton, Bristol and Basingstoke.
Stations
The Breeze originally launched as a number of stations in the South and the West of England.