The Atomic Cafe

Synopsis

The film covers the beginnings of the era of nuclear warfare, created from a broad range of archival material from the 1940s, 1950s and early 1960s including newsreel clips, television news footage, U.S. government-produced films (including military training films), advertisements, television and radio programs. News footage reflected the prevailing understanding of the media and public.

Though the topic of atomic holocaust is a grave matter, The Atomic Cafe approaches it with black humor. Much of the humor derives from the modern audience's reaction to the old training films, such as the Duck and Cover film shown in schools. A quote to illustrate what can be perceived as black humor, culled from the movie: "Viewed from a safe distance, the atomic bomb is one of the most beautiful sights ever seen by man," a U.S. Army training film declares.

Historical context

The Atomic Cafe was released at the height of nostalgia and cynicism in America. By 1982, Americans lost much of their faith in their government following the Vietnam War, the Watergate scandal, and the seemingly never-ending arms race with the Soviet Union. The Atomic Cafe reflects and reinforces this idea as it exposes how the atomic bomb’s dangers were downplayed (President Truman calls the atomic bomb a gift from God) and how the government used films to shape public opinion.

The Atomic Cafe was also released during the Reagan Administration’s forced civil defense revival. Barry Posen and Stephen Van Evera explain this revival in their article “Defense Policy and the Reagan Administration: Departure from Containment” published in International Security. They argue that in 1981–82 the Reagan Administration was moving from an essentially defensive grand strategy of containment to a more offensive strategy. Due to the greater demands of its more offensive strategy “the Reagan Administration ... proposed the biggest military buildup since the Korean War.” Of key relevance to The Atomic Cafe, the Reagan move toward offense included the adoption of a more aggressive nuclear strategy that required a large U.S. nuclear buildup. Containment only required that U.S. strategic nuclear forces be capable of one mission: inflicting unacceptable damage on the Soviet Union even after absorbing an all-out Soviet surprise attack. To this "assured destruction" mission the Reagan administration added a second "counterforce" mission, which required the capacity to launch a nuclear first strike against Soviet strategic nuclear forces that would leave the Soviets unable to inflict unacceptable damage on the U.S. in retaliation. The U.S. had always invested in counterforce but the Reagan administration put even greater emphasis on it. The counterforce mission was far more demanding than the assured destruction mission, and required a vast expansion of U.S. nuclear forces to fulfill. Civil defense was a component of a counterforce strategy, as it reduced Soviet retaliatory capacity, hence civil defense was a candidate for more spending under Reagan's counterforce nuclear strategy. Posen and Van Evera argue that this counterforce strategy was a warrant for an open-ended U.S. nuclear buildup.

Bob Mielke, in “Rhetoric and Ideology in the Nuclear Test Documentary” (Film Quarterly) discusses the release of The Atomic Cafe: “This satire feature was released at the height of the nuclear freeze movement (which was in turn responding to the Reagan administration’s surreal handling of the arms race.)”

Patricia Aufderheide, in "Documentary Film : A Very Short Introduction" touches on the significance of The Atomic Cafe as a window into the past of government propaganda and disinformation during the years following the advent of the Atomic Bomb. "Propaganda, also known as disinformation, public diplomacy, and strategic communication, continues to be an important tool for governments. But stand-alone documentary is no longer an important part of public relations campaigns aimed at the general public."

Production

The Atomic Cafe was produced over a five-year period through the collaborative efforts of three directors: Jayne Loader and brothers Kevin and Pierce Rafferty. For this film, the Rafferty brothers and Loader formed a production company called The Archives Project. The filmmakers opted not to use narration. Instead, they deployed carefully constructed sequences of film clips to make their points. Jayne Loader has referred to The Atomic Cafe as "compilation verite": a compilation film with no "Voice of God" narration and no new footage added by the filmmakers. The soundtrack utilizes atomic-themed songs from the Cold War era to underscore the themes of the film.

The film cost $300,000 to make. The group did receive some financial support from outside sources, including the Film Fund, a New York City based non-profit. Grants comprised a nominal amount of the team’s budget, and the film was largely funded by the filmmakers themselves. Jayne Loader stated in an interview, “Had we relied on grants, we would have starved" Pierce Rafferty helped to support the team and the film financially by working as a consultant and researcher on several other documentary films including El Salvador—Another Vietnam, With Babies and Banners, and The Life and Times of Rosie the Riveter. The Rafferty brothers had also received an inheritance that they used to support the team during the five years it took to make the film. About 75% of the film is made up of government materials that were in the public domain. Though they could use those public domain materials for free, they had to make copies of the films at their own expense. This along with the newsreel and commercial stock footage that comprises the other 25% of the film (along with the music royalties) represents the bulk of the trio’s expenditures.

Release

The film was released on March 17, 1982 in New York, New York. In August 1982, a tie-in companion book of the same name, written by Kevin Rafferty, Jayne Loader and Pierce Rafferty was released by Bantam Books.

Home media

The 20th Anniversary Edition of the film was released in DVD format in Region 1 on March 26, 2002 by New Video Group.

In 1995, Jayne Loader's Public Shelter, an educational CD-ROM and Website--with clips from The Atomic Cafe, plus additional material from declassified films, audio, photographs, and text files that archive the history, technology, and culture of the Nuclear Age—was released by EJL Productions, a company formed by Jayne Loader and her first husband, Eric Schwaab. Though it garnered positive national reviews and awards, the self-distributed Public Shelter CD-ROM sold only 500 copies and failed to find a national publisher. Loader and Schwaab divorced. The Public Shelter website folded in 1999.

Critical response

When The Atomic Cafe was released, film critic Roger Ebert discussed the style and methods the filmmakers used, writing, "The makers of The Atomic Cafe sifted through thousands of feet of Army films, newsreels, government propaganda films and old television broadcasts to come up with the material in their film, which is presented without any narration, as a record of some of the ways in which the bomb entered American folklore. There are songs, speeches politicians, and frightening documentary footage of guinea-pig American troops shielding themselves from an atomic blast and then exposing themselves to radiation neither they nor their officers understood."

Critic Vincent Canby of the New York Times praised the film, calling the film "a devastating collage-film that examines official and unofficial United States attitudes toward the atomic age" and a film that "deserves national attention." Canby was so taken by The Atomic Cafe that he mentioned it in a subsequent articles—comparing it, favorably, to the blockbuster Porky's.

More recently, critic Glenn Erickson discussed the editorial message of the film's producers: "The makers of The Atomic Cafe clearly have a message to get across, and to achieve that goal they use the inherent absurdity of their source material in creative ways. But they're careful to make sure they leave them essentially untransformed. When we see Nixon and J. Edgar Hoover posing with a strip of microfilm, we know we're watching a newsreel. The content isn't cheated. Except in wrapup montages, narration from one source isn't used over another. When raw footage is available, candid moments are seen of speechmakers (including President Truman) when they don't know the cameras are rolling. Caught laughing incongruously before a solemn report on an atom threat, Truman comes off not as callous, but human."

The review aggregator Rotten Tomatoes reported that 100% of critics gave the film a positive review, based on 14 reviews."

Deirdre Boyle, an Associate Professor and Academic Coordinator of the Graduate Certificate in Documentary Media Studies at The New School and an author of Subject to Change: Guerrilla Television Revisited, claimed that "By compiling propaganda or fictions denying 'nuclear-truth', The Atomic Cafe reveals the American public’s lack of resistance to the fear generated by the government propaganda films and the misinformation they generated. Whether Americans of the time lacked the ability to resist or reject this misinformation about the atomic bomb is a debatable truth.”

Accolades

Soundtrack

A vinyl LP record of The Atomic Cafe soundtrack was released in 1982 by Rounder Records. Some of the credits for the record include: co-produced by Charles Wolfe, The Archives Project (Jayne Loader, Kevin Rafferty and Pierce Rafferty), album cover artwork by Dennis Pohl, cover design by Mel Green, and booklet text by Charles Wolfe.

Track listing

The Internet Movie Database (IMDB) lists the following additional songs on the soundtrack of The Atomic Cafe: