Industry Home Entertainment Founded 2002 | Genre Adult Area served United States, Canada | |
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Headquarters Santa Ana, California, U.S. Products Streaming video and video download, retailing and renting of DVD | ||
SugarInstant (formerly called SugarDVD) is the largest renter of adult DVDs online. Initially, SugarInstant's services were limited to flat-rate membership-based DVD-by-mail, but since its creation in 2002, the company has developed websites in several different areas of the adult industry. The company is based in Santa Ana, CA with multiple shipping centers across the United States.
Contents
Services
SugarInstant offers DVD rentals as well as purchasing., downloading and streaming via the Roku digital player. Recently, SugarInstant announced a PS3 channel as well.
Celebrity endorsements
In 2006, Tori Spelling, popular television star and daughter of television producer Aaron Spelling, said that she was a fan of SugarDVD, saying, "My husband Dean McDermott and I also belong to this service that's like a porn Netflix called SugarDVD.com. The Netflix DVDs come in a red package and the SugarDVD's come in a blue one, so we're like, "Oooh! A Netflix arrived!" or "Oooh! A porn arrived!"
Jax, CEO of SugarDVD responded to Tori's statement with the gift of "Free porn for life." Since Spelling in 2006, SugarDVD has gifted several other celebrities with “A lifetime of Free Porn.” Among the celebrities who publicly accepted the offer are, Flavor Flav, Adam Carolla, Shock G of Digital Underground, and Don Magic Juan
Verne Troyer sex tape
In July 2008 a clip featuring Verne Troyer and his former girlfriend, Ranae Shrider, in various sex acts, was leaked to the press without Troyer's consent.
SugarDVD's alleged involvement with the Verne Troyer sex tape scandal resulted in a $20-million lawsuit, in which SugarDVD and TMZ are named defendants.
Awards
SugarDVD is the winner of the 2008 AVN award for Best Retail Site
SugarDVD is the winner of the 2009 Best Adult DVD Rental award for best online porn DVD movie rental service.