Studio 10

History

On 9 June 2013, Network Ten announced a new mid-morning show to replace The Circle which it cancelled the year previously. Ita Buttrose was the first presenter of the program to be named, her appointment drew much media attention as she was 71 years of age at the time. It was later announced Joe Hildebrand, Sarah Harris and Jessica Rowe would also be presenters on the new program The program would be filmed from Ten's Sydney studios in front of a live studio audience. It was later announced it would premiere on 4 November 2013 as part of Ten's brand new morning lineup which also included the short lived breakfast program Wake Up.

On 11 November 2013, Buttrose served as a guest on Ten's then breakfast show, Wake Up. Network Ten had planned to transport her from Wake Up's Manly studio to Tens Pyrmont studios by water taxi across Sydney Harbour in time for Studio 10 and film her journey with an overhead helicopter. However, due to poor weather Buttrose's water taxi became stranded, meaning she missed most of Studio 10.

In December 2013, Studio 10 began airing on Saturday and Sunday mornings. These editions of the program contain highlights of both Studio 10 over the past week.

On 25 December 2013, Studio 10 became the first Australian morning or breakfast television program to air on Christmas morning. This edition of the program was pre-recorded in full with all new content. The Christmas Day edition of the show has become an annual tradition and now includes their yearly Christmas clip (a video where the cast mimes to a Christmas song)

On 10 March 2014, Studio 10 interviewed Justin Lyons, the cameraman who was with Steve Irwin when he died. The interview made headlines around the world with Irwin's last words revealed as "I'm dying" The final half-hour of the program was originally known as Studio 10 You with a focus on health and beauty, however that branding was later dropped. A separate edition of the program airs in Perth, with a mix of local content as well as interviews, segments and features from the East Coast version

On 15 July 2014, Sarah Harris went on leave, to marry her fiancé. Network Ten announced that Natarsha Belling would fill in for her position as co-host. On 14 November 2014, Sarah Harris again left her position for a month to host a local version of Shark Tank. Natarsha Belling filled her position.

In late 2015, Buttrose announced she will appear on the show just two mornings a week from 2016 to spend more time with her grandchildren with Denise Drysdale to join the panel for the remaining three shows.

On 28 January 2016 the show broadcast episode 584, eclipsing the number of episodes produced by its predecessor, The Circle

Reporters

Guest panelists

Each morning a guest panelist joins Buttrose or Drysdale, Harris, Rowe and Hilbebrand on the panel. The following people have served as guest panelists on Studio 10:

Fill-in presenters

The following people have filled in for Buttrose, Rowe & Drysdale:

The following people have filled in for Hildebrand:

The following people have filled in for Harris:

Theme Song

On March 13 2017, The show debut a brand new theme song. Previously the show used Production Music. The theme song is sung by Buddy Goode.

Lyrics:

We Love Jess! x2

And We Love Sarah!,

We Love Joe! x2 

And We Love Ita!

We Love Denise! x2

See What The Fuss Is All About!

Studio 10, We Love Studio 10!

Ratings

Studio 10's first broadcast rated low, averaging only 61,000 viewers nationally, behind its rivals The Morning Show and Mornings These figures dropped dramatically within weeks.' In an effort to build ratings, unlike its rivals Studio 10 remained on air for the entirety of the summer 2013/14 period' This strategy worked, its viewership numbers over the summer period slowly built up to an average of 65,000 with its Christmas Day edition watched by 85,000 people nationally.

Since the beginning of the 2014 ratings season, Studio 10 has averaged 50,000 viewers an episode. Despite this, Ten CEO Hamish McLennan has stated that the show is "performing well" and subsequently was not axed along with its lead in Wake Up in May 2014.

Over the 2014/2015 summer period whilst TMS and Mornings were on hiatus, Studio Ten received more than 100,000 nationally numerous times.

Following the axing of Wake Up, Studio 10 suffered a brief decline in ratings, before quickly doubling its ratings average

Reception

It has been described as similar to its predecessor The Circle and an Australian version of The View.

Ask Ita (2014 - present)

Members of the public submit questions for Ita Buttrose via social media. Ita will answer two to three viewer questions every day, after 9:10am. As of 2016, on days when Buttrose is not in studio responses to questions will be pre taped.

What in the Weird (2013 - present)

Joe Hildebrand shows funny clips from the internet.

Showbiz File (2013 - present)

Each morning Angela Bishop or Craig Bennett catch the panel up on all the glitz and glamour in the world of showbiz.

It Happened This Week (2013 - 2014)

Each Monday morning Jonathan Coleman joins the panel to take a look at noteworthy events which have happened in that particular week in history.

Daily Dilemma (2013 - present)

Every day around 9.20am, a writer or columnist joins the panel to pose a question to the audience, inviting members of the public to discuss the question via social media. This segment was previously presented in conjunction with The Hoopla but since 2015 articles and guests have been sourced from news.com.au and occasionally KidSpot.

The $5 Quiz (2014 - present)

Every Friday reporter David Robinson hosts a parody game show called "The $5 quiz". It's billed as "Australia's cheapest game show" and involves the hosts, guest panellist and usually a studio audience member competing for the grand prize of AU$5. Points are awarded randomly for funny answers, complimenting the host and, on rare occasions, for getting the answers correct.

What Grinds my Gears (2016 - present)

Denise Drysdale reads out viewer complaints about the little things in life that annoys them.

What in the Cute (2016 - present)

Jessica Rowe shows cute clips from the internet.

Ding Dong Does Dinner (2016 - present)

Denise Drysdale teaches the viewers a recipe..usually with hilarious results!

Special broadcasts

Controversy

On 2 April 2014. Hildebrand caused offence with remarks about domestic violence. Hildebrand later apologised for his remarks after a confrontation by Rosie Batty, whose partner murdered their 11-year-old son and was scheduled to appear on the program later that day.