Puneet Varma (Editor)

Shoyeido

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Date founded
  
1705

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Shoyeido cutter


Shoyeido (Japanese: 松榮堂、松栄堂, Hepburn: Shōeidō) is one of the oldest traditional Japanese incense companies, established more than 300 years ago, producing high quality, natural incense. The company is based in Kyoto.

Contents

Shoyeido


Name

The name "Shoyeido" (Shōeidō) is derived from the three characters Shō, Ei, and Dō.

  • Shō means "Pine tree"
  • Ei is the ancient sound meaning "Prosperity"
  • is a store or company.
  • The Shō is from the traditional Sho Chiku Bai trio of shō (松 pine tree), chiku (竹 bamboo) and bai (梅 plum tree), which are used as a traditional Japanese grading system, to represent varying degrees of quality. In this grading system, shō represents the highest grade or quality.

    Stores

    Shoyeido has 7 retail stores. There are two in Kyōto, three in Tōkyō, one in Sapporo, and one in Boulder, Colorado, USA.

    Incense

    Shoyeido carries several series of incense. The two main series are the "Daily Incense" series (京線香, Kyō-senkō) and the "Premium Incense" series (高級線香, Kōkyū-senkō). The following tables are ordered from least expensive to most expensive.

    References

    Shoyeido Wikipedia