Abbreviation SWA Region served Worldwide Founded April 1942 | Formation April 1942 CEO David Frost (Jan 2014–) Leader David Frost | |
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Legal status Non-profit organisation (limited liability company registered in Edinburgh) Purpose Scotch whisky in the UK Location Quartermile 2 2 Lister Square, Edinburgh EH3 9GL Profiles | ||
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The Scotch Whisky Association is a trade organisation that represents the Scotch whisky industry. The Scotch whisky industry is an important part of the Scottish economy, and particularly the Scottish export market.
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Structure
The main office of the SWA is in the city of Edinburgh, in the Quartermile district.
Membership
Members include:
Of these, Diageo and Chivas Brothers are the largest.
Purpose
Its stated purpose is to promote, protect and represent the interests of the whisky industry in Scotland and around the world. Similar to the Portman Group, it also promotes responsible drinking, with campaigns to curb drinking to excess.
History
It was formed on 17 April 1942. It became a limited company in 1960.
The SWA's members represent over 95% of Scotch whisky production, which encompasses over 2,500 brands around the world.