Area served North America Founded 2000 | Headquarters Toronto, Canada Type of business Private | |
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Key people Sallah Cayer, Partner
Brent Peterson, Partner Services Advertising, Marketing, Branding, Media Planning & Buying | ||
Round Table Advertising (Round Table) is a privately held full-service advertising agency located in Toronto, Ontario. The company was founded as Round Table Advertising Inc. in 2000 by former co-workers Sallah Cayer, Fiona Gallagher, and Brent Peterson.
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The company asserts it is "a senior hands on, caring and committed group that offers experience, discipline and leadership with a working style that is collaborative, efficient and effective".
Clients
Round Table's past and present clients include:
Notable campaigns
Round Table has produced numerous campaigns for various Weston Bakeries Ltd. brands including Wonder Bread. Leading up to the 2010 Winter Games, the company produced several Olympic-themed advertisements for the brand. A 30 second television commercial shown during the games which featured children singing the Canadian anthem received national media attention.
In 2010, in an ongoing effort to promote the nutritional credentials of the Wonder bread brand, the company produced a 30 second television commercial referencing the brand's history and the changes in its product lineup.
In 2008 Weston Bakeries Ltd. introduced Canada's first sliced bread with Omega 3 DHA. As part of a multi-million dollar Canada-wide campaign, Round Table developed television commercials as well as print ads aimed at consumers, dietitians, doctors, and pediatricians.
In the summer of 2007, Scottish & Newcastle ran its first advertising campaign in Canada for the popular British beverage, Strongbow Cider. The campaign included various non-traditional executions of outdoor advertising.
Awards
Round Table Advertising has been recognized on numerous occasions for outstanding work in several categories: