The Regional Coalition for Clean Rivers and Streams (Coalition), a partnership of eight public agencies in the Portland/Vancouver metropolitan area; City of Portland, Oregon, City of Gresham, Oregon, City of Vancouver, Washington, Clean River Partners of Clackamas County, Clark County, Washington, Clean Water Services, Metro and Multnomah County, advocates on behalf on the local waterways within the territories through outreach and marketing.
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History and Background
In an effort to educate the public about stormwater runoff, the Coalition for Clean Rivers and Stream (Coalition) has developed public awareness campaigns containing key messages promoting healthy stormwater management practices.
In spring 2006, the Coalition provided information about its work to students at Oregon State University (OSU) enrolled in a marketing class, titled Collaborative Processes. The students then developed potential messages about the Coalition’s work. The Coalition then contracted with Campbell-DeLong Resources, Inc. to conduct four focus groups, held at locations throughout the Portland metropolitan area, to assess public awareness, behavior, and attitudes regarding water runoff and the quality of area rivers and streams, as well as to test potential messages for the public awareness campaign, including previous campaign messages and those developed by the OSU students.
Areas of Focus
Pollutants such as Mercury, DDT, PCBs and PBDEs enter waterways through storm drains and other routes.