Red Flag (album)

Background

In 2007, All Saints were dropped by Parlophone following lacklustre sales of their third studio album, Studio 1. Two years later, group member Melanie Blatt declared that All Saints would be "never ever getting back together again". A limited release of the group's third compilation album, Pure Shores: The Very Best of All Saints, was commissioned by Music Club Deluxe in September 2010. The group were approached to star in the second series of The Big Reunion, but promptly declined the offer in April 2013. Unexpectedly the following year, All Saints were invited to perform as special guests for five dates of the Backstreet Boys' In a World Like This Tour in Ireland and the UK. Their tour dates ran from 26 March to 5 April 2014. Although All Saints made no money from the tour and funded their sets themselves, they saw it as an opportunity to do what they enjoyed the most and did the least, describing the experience as "refreshing" and "money well spent". It ultimately sparked interest within the group to pursue a new studio album and full-scale comeback; group member Natalie Appleton explained: "We thought we'd just do it for a laugh, but then we just didn't want it to end. We liked being together. We wanted to be together. I mean we hang out anyway, but we wanted to be together in this world."

All Saints went on to perform additional gigs at G-A-Y, Manchester Pride and the V Festival that year. The string of live performances were viewed as a triumphant return for the group and prompted much reunion speculation. A promotional video was shared by All Saints on social media in June 2015, suggesting an upcoming project and tour. Similarly, on 1 January 2016, the group posted a promotional image of themselves looking upwards in front of a grey background with the text "2016".

Writing and recording

Writing and recording of Red Flag began in April 2014 after the In a World Like This Tour. All Saints decided that they would not pursue a studio album had they not believed in the music they recorded. This was especially important for Blatt who considered the Studio 1 era and Parlophone contract fraudulent. In an interview for i-D, group member Shaznay Lewis said the comeback was about the group's relationship with each other and "nothing to do with the industry, or making money, or selling records". Unlike with the group's previous albums, Red Flag's recording happened casually and on good terms; Lewis stated it would have been completed "a lot quicker if [the group] spent less time joking around while making it".

Red Flag was the first album to be entirely arranged by the group with no record label input. Prior to its development, Lewis had taken notice of a new producer, Hutch, whose work she loved and saw the album as the ideal opportunity for a collaboration with him. The group also approached other producers including, Utters and The Invisible Men, and K-Gee who had produced much of their back catalogue. K-Gee insisted that All Saints worked with other producers before working with him and consequently became the record's executive producer. The track listing was ordered from the first track the group recorded for the album to the last. A total of 20 songs were recorded with eight later recordings not making the cut. The group became so involved during the recording and development process that they kept returning for additional sessions and further fine-tuning. Only when the album was complete did they seek investors and a label for the project.

Most tracks on Red Flag were written by Lewis with themes very personal to the group. They were written with a significantly more mature perspective than that of the group's previous releases. In an interview for The Observer, Lewis explained: "Because we're old enough to know that hey, life's not perfect, and it's not like: 'I'm in love and nothing bad will ever happen to me …' No. Shit happens." One Strike" was inspired by the breakdown of group member Nicole Appleton's highly-publicised marriage to Oasis and Beady Eye band member Liam Gallagher. It details Nicole's emotions when it was revealed to her that Gallagher had an affair and was expecting a child with American journalist Liza Ghorbani. Blatt cited Red Flag as the group's best output and her favourite All Saints album and the one she "always wanted [them] to make", while Lewis said it "couldn't feel any more right".

Release

All Saints initially planned to start up their own record label for the release of Red Flag, however, their former label London Records decided to relaunch especially for the project. On 27 January 2016, the group announced that Red Flag would be released on 8 April 2016. Each member took to Twitter the same day to post red flag emojis. The album was made available for pre-order on 23 February 2016. Signed CDs were made available for pre-order exclusively to Amazon.co.uk.

Promotion

To promote Red Flag, All Saints appeared on Alan Carr: Chatty Man for an interview and a performance of "One Strike" on 17 March 2016. The group then played their first headlining show in over a decade at London's KOKO on 4 April 2016. The show was a critical and commercial success; it received praise from reviewers for The Daily Telegraph and The Guardian, and tickets sold out in one minute. The group are scheduled to further promote the record with performances at G-A-Y on 18 April 2016, the Chipping Norton Music Festival on 9 July 2016 and at the V Festival on 20 August 2016. They will also embark on their first headlining tour in 15 years, the Red Flag Tour, in support of the album. Tickets for the tour were first made available on 16 March 2016 through an exclusive fan pre-sale on the group's website for its newsletter subscribers, and then later through Gigsandtours.com on 18 March 2016 at 09:00 BST. The Red Flag Tour will visit 10 British cities throughout October 2016, beginning in Newcastle upon Tyne and ending in Norwich.

Singles

"One Strike" was released as the lead single from Red Flag mid-week on 23 February 2016. It bowed at number 198 initially on the UK Singles Chart, and re-entered at number 115 after the release of "Red Flag". It also received rave reviews from critics. "One Woman Man" was released as the first promotional single from the album on 18 March 2016, peaking at number 192 on the UK Singles Chart. "This Is a War" followed as the second and final promotional single on 1 April 2016. Later, "This Is a War" was eventually announced as the album's second single. On 13 May 2016, a remixes EP was released on the iTunes Store, as well as on Spotify. The music video for the song was released on 8 June 2016.

Critical reception

Red Flag received positive reviews from music critics. At Metacritic, which assigns a weighted mean rating out of 100 to reviews from mainstream critics, the album received an average score of 68, based on nine reviews, indicating "generally favourable reviews". Yasmine Shemesh of Exclaim! viewed Red Flag as the group's best album yet, noting that it succeeded by continuing the standard of their past releases while remaining relevant; she highlighted the group's smooth vocals, synchronised harmonies and sass. In his review for Time Out magazine, Nick Levine said All Saints "made an impressively sin-free return" with the album which he praised for feeling "grown-up without being boring". Writing for Attitude magazine, Jon O'Brien regarded the album as "the sound of a group who still has plenty to offer in the here and now" and "a timeless return to form which extols the virtues of reuniting for the love of it rather than the money". Lewis Corner from Digital Spy deemed Red Flag "some of the strongest, most genuine material All Saints have ever recorded", complimenting its combination of old and new, experimentation, and specifically Lewis's songwriting for being timely yet reminiscent of the group's back catalogue. Stephen Sears of Idolator said it "not only stays true to their sound, but reflects their maturity — as in experience, not age", hailing "This Is a War" as one of the "strongest songs the group has ever recorded".

In a less enthusiastic review, Richard Goodwin of the London Evening Standard said Red Flag was pulsating and contained "moments as potent as anything they've done", but found it "as patchy as Patchy McPatchface". Harriet Gibsone of The Guardian wrote that the album was "beset by rogue energies", adding: "Parts of their fourth album don't always match up to that former savvy style, however. Experiments with world rhythms sit next to mellow ballads of varying degrees of schmaltz." Leonie Cooper writing in the NME opined that Red Flag "thrills and disappoints in equal measure", noting that it "quickly slips off piste" after the track "Summer Rain".

Track listing